Betway Inks Sponsorship Deal With Dallas Mavericks

NBA Basketball With a Money and Court Background
Betway has secured a multi-year sponsorship deal with the Dallas Mavericks in its latest foray in the United States sports betting market.

The Super Group-owned sports betting company has been busy penetrating the NBA for sponsorship deals and now has added the Mavericks to its list of partner teams in North America’s premier basketball league.Under the agreement, Betway becomes the Mavericks’ official and exclusive free-to-play partner. Betway also secuers branding rights which will put its international-recognized logo around the Mavericks’ home court at the American Airlines Center.

Said Dallas Mavericks SBP for Corporate Sponsorship Ryan Mackey:

“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”

Betway Continues Big Push for Sports Sponsorship Deal

The Mavs’ deal marks the sixth such deal for Betway which continues its big push for sports sponsorship deals to penetrate the fast-growing sports betting market in the United States. Previously, Betway forged deals with NBA teams like the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors and L.A. Clippers.

Dallas isn’t in a state where sports betting is legal, just as Chicago is. However, the Mavs’ popularity as a globally recognized brand with international basketball superstars like Luka Doncic and Kristaps Porzingis made the team very attractive to Betway. The sports betting company also noted the Mavs NBA record for sell-out games as a good indicator that the franchise will help promote the Betway brand in the United States.

Making Moves in the United States

Betway first expanded in the United States through a deal with Digital Gaming Corporation earlier this year to launch in 10 U.S. states. So far, they have been able to penetrate four markets, namely New Jersey, Colorado, Pennsylvania, and Indiana.

The European-based gambling company also signed an agreement with gaming supplier Evolution for its live casino and “first person” random money generator casino games. The live casino games include roulette, blackjack, baccarat, and poker. Betway plans to roll out these products in New Jersey and Pennsylvania in the coming months.

Circa Sports Goes Live in Iowa Mobile Sports Betting Market

Person Browsing a Sports Betting Site on a Tablet

The Circa Sports mobile betting app went live in Iowa at 10 am CDT on Thursday through a partnership with Wild Rose Casino & Resort.

Wild Rose has three properties in Iowa and these are in Jefferson, Clinton, and Emmetsburg. Circa Sports is tied to the Jefferson property.

Circa Sports becomes the 13th mobile sports betting operator to go live in Iowa, including industry giants FanDuel and DraftKings, and the fifth to launch this year after BetMGM, BetRivers, The ScoreBet, and Bally Bet.

Said Circa Sports CEO Derek Stevens in a statement:

“We are thrilled to expand Circa Sports to Iowa and the Midwest. Iowa marks the third state of operation for our mobile app, and we’ve appreciated the collaboration with Wild Rose and Iowa Racing & Gaming Commission on bringing this launch to fruition.”

Can Be Accessed Anywhere in the State

The Circa Sports mobile app can be downloaded at Circa’s webpage and it allows users to access a mobile sportsbook with both completed and live odds 24/7 for as long as they are withing the Iowa State boundaries. The app also has a futures bet service and two-sided Yes-or-No futures betting markets. Funds can be transferred using wire transfer, ACH, and Sightline.

In a press release from Circa Sports, the company boasted the best customer service support, highest betting limits, and the lowest hold percentages of any mobile sportsbook provider in the State. Circa now has presence in three different states after launching in Nevada and Colorado earlier this year as it pursues an aggressive expansion bid in the United States.

Iowa Top 10 in Betting Handle

Since allowing in-person registration for mobile betting access at the start of the year, Iowa has stayed in the Top 10 states when it comes to betting handle. The Hawkeye State has surpassed the $100 million monthly betting handle mark except July 2021. It’s biggest month this year was March when it generated $164.1 million.

Despite the presence of industry giants, newcomers have been able to get a good slice of the Iowa pie. BetMGM has surpassed the $60M total handle via its partnership with Diamond Jo Casino in Worth. The ScoreBet has generated at least $1 million in handle for six consecutive months. Meanwhile, BetRivers- which is also a skin of Wild Rose, has racked up a total betting handle of $3.2M in two months.

UFC Owner to Buy Sports Betting Company OpenBet for $1.2B

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Endeavor Group Holdings, the owners of the Ultimate Fighting Championship, announced on Monday that it will be purchasing the sports betting company OpenBet from the Scientific Games Corp. for $1.2B in cash and stock.

Said Endeavor CEO Ariel Emmanuel in a Statement:

“This capability set is the ideal complement to our IMG ARENA sports betting business, which works directly with sports rights holders. We look forward to growing these businesses together to capitalize on the strong secular tailwinds in the sports betting ecosystem.”

Focus on Becoming a Gaming and Digital Content Provider

According to Endeavor, the acquisition will strengthen its position in the sports betting industry. The company said it plans to merge OpenBet with its existing sports betting business IMG Arena.The deal is expected to be completed in the second quarter of 2022 and will be paid with $1B in cash and $200 million worth of Endeavor Class A common stock.

Scientific Games previously disclosed its plan to sell its lottery and sports betting businesses to focus on becoming a gaming and digital content provider. Oakvale Capital and Macquarie Capital were the advisers of the Las Vegas-based major slot machine maker.

Online Gambling Industry Expanding Exponentially

The acquisition comes at a time when the online gambling industry in the United States continues to expand exponentially since the U.S. Supreme Court repealed the 1992 Professional and Amateur Sports Protection Act in 2018. Online gambling was further boosted by the temporary closure of casinos and betting shops during the height of the COVID-19 pandemic in 2020. .

Last week, British gambling company Entain revealed that it received a takeover proposal from American fantasy sports betting company DraftKings in the amount of $22.4B.

Washington Capitals Sign Jersey Patch Deal With Caesars Sportsbook

Image of NHL Players Mixed With a Sportsbook
Monumental Sports & Entertainment announced a first of its kind partnership with Caesars Entertainment on Thursday.

The multi-year agreement will place the Caesars Sportsbook logo as a patch on the Capitals home and third jerseys. These jersey will be worn during the team’s games which will be played at the Capital One Arena beginning the 2022 season.

Said MSE president of business operations and chief commercial officer Jim Van Stone:

“Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL.”

First of its Kind Partnership in the NFL

The deal is the first to be announced since the NHL board of governors approved the league’s Jersey Advertising Program last month. Under the program, teams will be allowed to add advertisement patches to their jerseys for the 2022-23 season. These patches should fit in a 3 by 3.5 inches rectangle to be placed anywhere on the team’s jersey.

Aside from the jersey patch deal, the parties also expanded their long-standing partnership with more casino, gaming, and Caesars Rewards programming elements. It also provides for the entitlement of a Caesars hospitality space and VIP seating at the Capital One Arena.

Making History Again

Earlier this year, Caesars Entertainment and MSE also made history when Caesars Sportsbook opened a retail venue inside the Capital One Arena last May. The sports betting shop is the first of its kind to open inside a U.S. professional sports venue.

The two-story 18,000 square foot facility features 17 betting windows and 12 self-service betting kiosks to serve its local, regional, and global visitors. The shop also has Verizon 5G Wi-Fi capability to enable members to place bets using their mobile devices.

Craig Carton Named FanDuel Responsible Gaming Ambassador

The FanDuel group announced on Thursday the appointment on New York-based sports radio personality Craig Carton as the first Responsible Gaming Ambassador of the company.

Said FanDuel Chief Marketing Officer Mike Raffensperger in a statement:

“We are absolutely thrilled to partner with Craig to place even more emphasis on responsible gaming behaviors. Everyone at FanDuel understands the importance of protecting our customers who are also our family, friends, neighbors and community members. Craig’s powerful personal story will help fuel our mission of making sure no bet placed results in hurting a loved one.”

Longtime WFAN Radio Host

Craig was a longtime presence on WFAN’s drive-time morning show, and worked with former NFL quarterback Boomer Esiason. However, Craig was arrested in 2017 on federal fraud charges stemming from a $5.6M investment money which he misused, some going to his gambling habit.

In 2019, He was sentenced to 42 months of imprisonment at a federal facility, but last year, he was allowed to serve his sentence under home incarceration. Last November 2020, Craig returned to WFAN as a radio host with a weekly show dedicated to address gambling issues, including addiction.

FanDuel to Focus on Young Market

According to FanDuel, Craig will be tasked to focus on three areas. These are customer advocacy, prevention and responsible gaming promotion, and content creation. He will also be asked to sit on FanDuel’s Responsible Gaming Steering Committee and help in the creation of company policy.

Craig will also be asked to speak at FanDuel events to promote responsible gaming with a specific focus on new customers in new states, particularly the young 21-25 year old market. He will also serve as the face of FanDuel’s safer play messaging on its dedicated responsible gaming consumer website and promote responsible play on his WFAN aming show “Hello, My Name is Craig”.

Connecticut Sets October 7, 2021 as Launch Date for Legal Sports Betting

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It may not have launched at its original target date but it’s not too late either.

Supporters of Connecticut spots betting wanted to launch earlier this month, or before the start of the NFL season. That did not happen. Instead, legal sports betting in the Constitution State will officially begin on October 7th. With the NFL adopting a 17-game regular season this year, there’s still plenty of football action to bet on.

In an interview with a local television network on Thursday, Paul Mounds, the Chief of Staff to CT Gov. Ned Lamont said:

“We are now focused on October 7, which is Thursday, which will be the full launch of online betting here in the state of Connecticut.”

State’s Revised Gaming Compacts Approved Last Week

One week ago, Gov. Lamont announced that the U.S. Bureau of Indian Affairs has approved the state’s revised gaming compacts with the Mohegan and Mashantucket Pequot Tribes. The approval paved the way for the Department of Consumer Protection to begin with the licensing and certification process needed before the launch.

The Tribes and the Connecticut Lottery have been working double time with their respective sports betting partners since last week but until today, no firm timetable was issued. Launching on October 7th means that Connecticut sports betting will be up and running when the betting for week 5 of the 2021 NFL season begins.

Sports Betting and iCasino Gaming

DraftKings, FanDuel, and Rush Street Interactive will all operate their respective platforms in the state. DraftKings has entered into a partnership with Foxwoods Casino while FanDuel has paired with the Mohegan Sun. Both are licensed to operate online sports betting and iCasino products. RSI meanwhile, will offer sports betting only.

The Mashantucket Pequot Tribe is building a retail DraftKings sportsbook at the Foxwoods Casino which will open in October. FanDuel is also planning to put up a brick and mortar shop at the Mohegan Sun. Meanwhile, the Connecticut Lottery awarded Sportstech a contract to operate 10 out of their allowed 15 retails sports betting shops in the state.

Fanatics Could be Aquiring a Sports Betting Company Soon


Sports merchandise leader Fanatics is closing in on a deal to acquire a sports betting company as part of its expansion plans.

Fanatics officials refused to comment on the issue but industry sources say that meetings with Rush Street Interactive (RSI) and Swedish gaming company Betsson had positive results and Fanatics is likely to end up buying one of the two.

Rush Street Makes Sense

For Fanatics, Rush Sense makes sense. Despite having presence in 10 states including Illinois, New Jersey, and Pennsylvania and being among the Top 5 online revenue grossers, RSI has the weakest brand among companies of the same size. This means that they can change their name to an acquiring company like Fanatics.

There are also rumors that RSI is in the driver’s seat to land the rights to ESPN’s name in sports betting. The Wall Street Journal recently reported that ESPN was looking to sell its name to a sports betting package for $3B. That is supposedly one of the reasons why RSI worked to get the third skin in partnership with the Connecticut Lottery after DraftKings and FanDuel partnered with the state’s two Native American tribes.

On the other hand, Betsson has an excellent iGaming product but it does not operate in the United States and would be more of a back-end technology for Fanatics.

Fanatics Has Tripled its Value

Last month, it was reported that Fanatics had tripled its value to $18B over the past year. The company was valued at $13B last March before receiving a $325M funding from its existing owners while also adding funds from new investors like Jay-Z’s Roc Nation, SoftBank, Silver Lake , Eldridge, TWG Sports & Entertainment, MLB, and Insight Partners.

The company said that the additional funding would be used to transition from a vertical commerce company to an international digital sports platform while expand its technological and consumer databases to integrate new markets such as NFTs, gaming, media, and sports betting.

Before venturing to other businesses, Fanatics acquired some assets, inventory, and college licensing rights of Vetta Brands, including the Top of the World division. Last year, Fanatics also purchased the licensed sports merchandise company WinCraft.

MaximBet Entering Ohio and Pennsylvania Sports Betting Markets


Online sports betting operator MaximBet announced on Monday that it has gained access to the Pennsylvania and Ohio legal sports betting markets.

MaximBet was established only last April but the company has been very aggressive in its expansion to the different states where sports betting has been legalized.

Said MaximBet CEO Daniel Gretzer:

“We are excited about the efficiencies this scale brings to our business and we look forward to additional market access arrangements in the near future.”

It will enter Ohio via a fully mobile operating license pending legislation. Lawmakers are set to continue their debate on the state’s sports betting bill later this month but it remains to be seen how many skins are approved by law. Industry leaders like DraftKings, FanDuel, BetMGM, Barstool Sportsbook, and Caesars Sportsbook have also secured market access deals.

In Pennsylvania where mobile sports operators are required to tie-up with land-based casinos, it has partnered with Caesars Entertainment and Harrah’s Philadelphia. Pennsylvania is among a handful states that allows online casino gaming, digital slots, and table games.

Other Future Markets

The sports betting company also said that it is nearing the completion of agreements to enter Iowa, Indiana, and New Jersey via online platform. They are also eyeing to enter the sports betting market in Ontario, Canada. There are no exact launch dates for these future markets although company officials say that they want to go live as soon as possible.

Because it is not as prominent as DraftKings or FanDuel, MaximBet is offering promos to entice new members to sign up for the app. For instance, it is offering a Super Bow LVI package worth $50,000 via raffle. The lucky winner, which will be drawn on New Year’s eve, will be given four tickets to Super Bowl LVI with four roundtrip airfare tickets from an U.S. City, four hotel rooms for three nights in Los Angeles, and a pocket money worth $2,500.

Future iGaming Plans

MaximBet is the online sports betting division of international men’s magazine brand Maxim. It is co-owned by the Carousel Group whose holdings include the online betting sites, a site that now redirects customers in Colorado to MaximBet.

Currently, MaximBet operates online sports betting in Colorado but is working doubly hard to expand its sports betting operations to the other states where sports wagering is legal. Aside from sports betting, the company is also eyeing to venture into the iGaming picture in the future.

Wynn Las Vegas Opens $3.5M Sports Podcasting Studio

Wynn Las Vegas

Wynn Las Vegas has built a $3.5M sports podcasting studio inside its property. The studio is part of Wynn’s three-year partnership with Blue Wire, a network that has an arsenal of 175 podcasts including ones that cover major sporting events like combat sports and the NFL. The deal is aimed at promoting Wynn Resorts’ WynnBET mobile betting app.

High-Profile Location

The Blue Wire Studio is in a high-profile location inside the Wynn Las Vegas. It is constructed at a former jewelry store that in a retail corridor connecting the Resort to the Wynn Golf Club. Wynn Las Vegs is on the east side of the Strip where the demolished Desert Inn stood for decades.

It is constructed with a glass front so that hotel guests and passers by will be able to see the podcasts broadcasted live. Popular podcasts from Blue Wire include Green Light with Chris Long, the Pack-a-Day Green Bay Packers podcast, and The Codcast which is about the esports game Call of Duty.

Blue Wire also has shows featuring retired sports stars like WR1 with Chris Carter. The network also has other general sports betting podcasts and sports history shows which focus on specific pro sports teams like the Houston Texans and the Las Vegas Golden Knights.

Betting Big on WynnBET

Wynn is currently very aggressive in promoting its sports betting app WynnBET. The company recently launched a $100M ad campaign including commercials featuring stars such as Ben Affleck and Shaquille O’Neal.

The Wynn Casino also houses the Wynn Race & Sport Book as well as the Encore Race & Sportsbook which are two of the most popular retail betting places in the industry.

The Blue Wire Studio though is not the first of its kind in Sin City. The Vegas Stats and Information Network (VSiN) was launched by broadcaster Brent Musburger in 2017. VSiN operates from Southpoint Hotel, Casino, and Spa and the Circa Resort and Casino. The network was recently purchased by DraftKings.

Feds Approve Sports Betting and Online Gaming in Connecticut

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The Federal Government has signed off on the plans for the legalization of sports betting and online gaming in the state of Connecticut.

According to Gov. Ned Lamont on Thursday, the U.S. Bureau of Indian Affairs of the Department of Interior informed him that the gaming compacts between the state and the Mohegan Tribe and Mashantucket Peqout Tribe have been approved.

Said Lamont via Twitter:

“I just received a call from @USIndianAffairs informing me that they have given final approval to the revised gaming compacts between the State of Connecticut and the Mohegan and Mashantucket Pequot Tribes, allowing for sports wagering and online gaming. This critical step in the process of modernizing our gaming landscape here in Connecticut ensures that our state will have a competitive, nation-leading marketplace for wagering both in-person and online.”

“I thank @USIndianAffairs for approving these revisions, as well as the efforts of the Mohegan and Mashantucket Pequot Tribes. Today’s announcement puts CT on the cusp of providing a modern, technologically advanced gaming experience competitive with our neighboring states.”

Waiting to Be Published in the Federal Register

Earlier this year, the Connecticut General Assembly passed the legislation to legalize sports betting and online gambling in the state, which Lamont signed into a law. The law allows only the Connecticut Lottery Corporation and the Mashantucket Pequot and Mohegan Tribes to conduct online and in-person sports wagering.

Thursday was the deadline for the Department of Interior to approve the compacts. While they are approved, they were not yet published in the Federal Register on Thursday and will only take effect once they are. Aside from that, the state’s Department of Consumer Protection still has to approve the vendors and suppliers that will be used by the operators.

Targeting October Launch

Once approval is secured, the operators will give the Department of Consumer Protection a 10-day notice of when they intend to go live. After that, there will be a seven-day soft launch where operations are monitored to iron out possible kinks. Once those tasks are complete, BetRivers ( Connecticut Lottery ), DraftKings( Mohegan Sun ), and FanDuel
( Foxwoods ) will be ready to launch, and according to sources, they will go live at the same time.

Back when the law was passed, supporters were hoping to launch on September 9th when the NFL’ opened its 2021 season. But since that has already passed and given the activities that still need to happen, the operators are looking to go live next month. The retail DraftKings sportsbooks at Foxwoods is also expected to open simultaneously with the launch of online sports betting while the Mohegan FanDuel brick and mortar sportsbook won’t be ready until winter.