Boston-based DraftKings has entered into an agreement to become the official and exclusive daily fantasy sports partner of the Boston Red Sox.
Said Ezra Kucharz, the chief business officer of DraftKings in a statement:
“We are thrilled to team up with a historic franchise like the Red Sox and bring DraftKings closer to this passionate fanbase, which is even more special given our hometown Boston roots. As a Boston-born company, we are well-acquainted with the devotion of Boston sports fans, and we believe the engagement possibilities of this integration are only just beginning.”
The Red Sox is the latest deal that DraftKings has entered into in the area. Previously, it signed similar pacts with the New England Patriots and Boston Celtics.
The in-stadium branding privileges of the deal include the DraftKings logo will be displayed throughout Fenway Park, in addition to it current signage above the iconic Green Monster. DraftKings will also have field level home plate signages and LED branding along the first and third baseline for one inning at every regular season home game.
Aside from those, DraftKings will be promoted as the official daily fantasy partner of the Red Sox Foundation through emails, social media posts, and the Red Sox Foundation. To further its CSR efforts, DraftKings will also have title sponsorship to to the 50-50 raffle for all home games. This includes branding on raffle sales team paddleboards, raffle tickets, and email blasts.
Massachusetts Sports Betting Closer to Being Legalized
The announcement of the deal comes one week after the Massachusetts House of Representatives voted 156-3 in favor of a bill that would legalize sports betting in the state. The bill was a comprehensive one, as it was the product of 19 different gambling bills from at least a dozen lawmakers. Before it got the nod last week, a total of 13 amendments were added to H 3974.
With the approval of H 3974 in the Massachusetts House, the bill is now headed to the Upper Chamber and from the Senate, it is hoped that it will smoothly sail to the desk of Gov. Charlie Baker, who is one of the leading proponents for the Massachusetts sports betting bill.