The legendary gaming brand Stardust Casino will be resurrected as an online gaming option in Pennsylvania.
This was announced on Monday by a group led by Boyd Gaming and FanDuel. Pending regulatory approvals, the consortium plans to launch its online platform in April. At the same time, it was also announced that FanDuel’s Betfair Casino in New Jersey will be rebranded to the Stardust name.
A single Stardust App will be used for both states. This will be available via IOS, Google Play, and the website stardustcasino.com It will feature a wide range of slots and table games, including a live dealer version of those.
Said Keith Smith, President and Chief Executive Officer of Boyd Gaming:
“For nearly 50 years, the Stardust was one of the most famous casinos on the Las Vegas Strip. And while the resort has been gone for more than a decade, the Stardust brand is still as well-known and popular as ever. We are excited to work with our partners at FanDuel to launch our first real-money online casinos and are confident this legendary brand will give us a significant advantage in connecting with players looking for a distinctive online gaming experience.”
15th iGaming Platform in Pennsylvania
If no other iGaming platform launches between now and April, the Stardust online casino will be the 15th of its kind in Pennsylvania after BetMGM launched its Borgata brand last month.
Boyd Gaming owns the Valley Forge Casino Resort in Pennsylvania through which FanDuel operates an online platform that accommodates sports betting and casino games. That FanDuel site is expected to be retained while the Stardust online casino, which will operate without a sportsbook, uses a second iCasino skin belonging to Boyd Gaming.
Boyd’s First Venture in Online Gaming Industry
Founded in 1975, Boyd Gaming has a total of 28 gambling properties across 10 U.S. states. But despite its casino operations being geographically diversified, the Stardust Online casino is Boyd Gaming’s first venture in the online gaming industry.
Boyd Gaming owns 5% equity in the FanDuel Group so there was no surprise why it picked the sportsbetting operator as partner for this new endeavor. FanDuel’s proprietary front-end, apps, and player management system will be used in the Stardust project and those will be linked to Boyd’s B Connected player loyalty program.
One of Las Vegas’ Most Iconic Casinos
The Stardust was one of Las Vegas’ most iconic casinos and it played a big part in Las Vegas being branded as “Sin City”. Conceived by Italian-born businessman Tony Cornero who was a gambling entrepreneur during the 1920s to 1950s, Stardust began construction in 1954. After Cornero died in 1954, the unfinished casino changed ownership several times before Rella Factor acquired the resort and finished the project. The Stardust finally opened in 1958.
In 1985, the Strip property was bought by Boyd Gaming and kept ownership until 2006 when the Stardust was closed. Boyd revealed plans to build a $4.8B resort called Echelon Place on the former Stardust site but the Great Recession ended its ambitions. The former Stardust site remained a vacant lot until it was bought by the Genting Group in 2013 as the site of its Resort World Las Vegas property.