The iconic Harrah’s star will be replaced by Caesars’ golden laurel in 2024.
In an announcement last Tuesday, Caesars Entertainment revealed a $325M renovation and expansion that will transform Harrah’s New Orleans to Caesars New Orleans by 2024. The renovation was agreed upon last year as part of the company’s deal with the Louisiana Legislature to extend Caesars’ license to operate the casino until 2054. However, as part of the approval process, it still needs to go through the New Orleans Building Corporation.
Said Caesars Entertainment CEO Tom Reeg:
“We are excited to introduce Caesars New Orleans to the city. As the only land-based gaming operator in the city, we take great pride in our 20-year history in New Orleans, and this reinvestment is a testament to our continued commitment.”
According to Caesars Entertainment, they will add an all-new 340-room hotel tower to the property. Aside from the hotel tower, Harrah’s will get a new carport or “valet porte cochere” at its existing entrance at the intersection of Canal Street and Convention Center Boulevard. New culinary and hospitality offerings will also be introduced within the New Orleans casino. There will also be additional developments in the unoccupied second floor of the New Orleans casino which will be announced later. Per Harrah’s GM Samir Mowad:
“What was shared today is only the beginning of a transformation.”
Caesars Entertainment also said that it wants to offer additional entertainment options aside from gambling at the site. Harrah’s had a 2,200 capacity music venue called Fillmore New Orleans but that venue has been closed since the start of the coronavirus pandemic.
Second Major Project
Caesars’ venture is the second major hospitality-related project to the end of Canal Street. Directly towards the street towards the Mississippi River is the $530M conversion of the former World Trade Center to the upscale Four Seasons hotel and condominium complex which is near its completion. The Las Vegas-based casino group said that the New Orleans project will create 600 jobs during its construction phase and it will employ around 500 full-time jobs once the project is completed in 2024, when its 30-year license renewal begins.
New Orleans Mayor LaToya Cantrell expressed her excitement over the project:
“We are excited that this expansion will mean hundreds of construction jobs during the project and hundreds more in sustainable and new jobs post-construction. The addition of Caesars New Orleans will strengthen our city’s position as the top cultural and entertainment destination city in the nation.”
The merger between Caesars and Eldorado Resorts last July formed the largest gambling group in the United States. The $17.3B takeover process took a year and it included an order from Federal regulators to the merged company to sell several of its casino properties including the Eldorado Casino Resort in Shreveport.