BetMGM Sportsbook at Arizona Cardinals Stadium Begins Construction


BetMGM announced last week that construction has commenced at its retail sportsbook inside the State Farm Arena in Glendale, home of the NFL’s Arizona Cardinals.

The 16,800 square foot sportsbook is expected to open in time for the start of the 2022 NFL regular season in September.

In a statement, BetMGM CEO Adam Greenblatt said:

“The BetMGM Sportsbook at State Farm Stadium will be one of the most unique and innovative additions to a venue that the sports and entertainment iendustry has ever seen.”

Enhance Game-Day Experience of Cardinals Fans

Greenblatt added that the BetMGM sportsbook at State Farm Stadium will be designed to enhance the game-day experience of Cardinals fans. The two-story facility will be located adjacent to the stadium and will feature a 265-foot video wall, indoor and outdoor dining, and 25 self-service betting kiosks.It will have the capacity to accept up to 500 guests.

Last August, the Cardinals became the first NFL team to announce plans to build a retail sportsbook at their venue. Arizona, Illinois, and the District of Columbia are among the states that allowed professional sports venues to offer sports betting. Prior to the Cardinals announcement, the Phoenix Suns announced that they will be putting up a FanDuel Sportsbook at the Phoenix Suns Arena.

Arizona Sports Betting Market

The Arizona sports betting market launched in April 2021. The state’s law allowed 20 sports betting licenses, each with the ability to offer in-person and online sports wagering services. The first legal sports bet in the state was wagered last September.

So far, six pro sports entities have formed sportsbook operating partnerships. Aside from the Cardinals-BetMGM deal and Suns-FanDuel agreement, the Phoenix Mercury have teamed up with Bally’s while the Arizona Diamondbacks are partners with the Caesars Sportsbook. Meanwhile, the PGA Tour/TPC Scottsdale have an alliance with DraftKings and the Phoenix Raceway joined forces with Barstool Sportsbool.

BetMGM Granted Sports Betting License in Arizona

MGM Resorts Picture
BetMGM revealed on Friday that it was one of the sports betting operators granted an “event wagering license” in the state of Arizona.

The New Jersey-based gambling operator previously partnered with the Arizona Cardinals and the Gila River Casinos to gain access to the Arizona market. With its approval, BetMGM registering customers for online and mobile sports betting on August 28th and then will be able to accept bets on September 9th, when the industry goes live.

Said BetMGM CEO Adam Greenblatt in a statement:

“It is an exciting day here at BetMGM to get the official sign off to launch on day one of sports betting in Arizona. Through our partnerships with Gila River and the Arizona Cardinals, as well as the benefits of being connected to MGM Resorts properties nationwide, we have many exciting things in store for sports fans in Arizona.”

20 Total Sports Betting Licenses

At first, there was a lot of uncertainty as to whether the sports betting bill would be passed in Arizona. However, when things got started, it got together rather quickly. Last April 12th, the Arizona Senate passed HB 2772 by a 23-6 margin. Three days later, Gov. Doug Ducey put pen to paper to legalize mobile sports betting and retail sports wagering in the Grand Canyon State.

Although the launch is still on September 9th, sports betting companies have already positioned themselves in the market by making partnerships with sports betting teams, casinos, and even college football bowl games.

A total of 20 sports betting licenses will be handed out in Arizona, with 10 allotted to professional sports teams and the remaining 10 to be given to the Native American Tribes who own casinos in the state. The initial licenses were doled out this week with Penn National Gaming and FanDuel the first two companies to announce their approval as Arizona sports betting operators.

Arizona Sports Betting Law

To recap, Arizona sports betting will be governed by the Arizona Department of Gaming and they are tasked with creating the rules and regulations that will encompass the industry. Online wagers will be taxed at 10% of revenues while retail sports bets will be levied an 8% tax.

The Arizona sports betting law allows betting on collegiate sports, including Arizona colleges. However, betting on individual performances in college sports is not permitted. Conversely, bettors can make wagers on season performance and awards like the Heisman Trophy.

Sports Wagering license applications were priced at $100,000. Upon approval, sports betting operators will be required to pay an initial of $750,000 for an “event wagering license” and an annual renewal fee of $150,000. Limited operator licenses such as those in race tracks would cost much lower, at an application fee of $5,000, initial license fee of $25,000, and an annual renewal of $5,000.

BetMGM Forges Partnership With Liv Hospitality For Deadwood Sports Betting

Cadillacs Jacks Gaming Resort Front Entrance
BetMGM has positioned itself in the soon-to-open South Dakota sports betting market.

According to a press release, BetMGM has partnered with two Deadwood casinos owned by the Liv Hospitality Group. The two companies say that their compact will result in the BetMGM betting platform operating inside Liv’s Tin Lizzie Gaming Resort and Cadillac Jack’s Gaming Resort.

Per BetMGM CEO Adam Greenblatt:

“Liv Hospitality’s prime resort locations in Deadwood make it an ideal partner for us. Together, we look forward to bringing the BetMGM sports betting experience to South Dakota sports fans.”

These two casinos are the first gaming properties that travelers see when arriving in town via US Route 14. The Tin Lizzie is the state’s northernmost casino situated on Deadwood’s historic Main Street while Cadillac Jack’s is further north of Tin Lizzie.

BetMGM to Offer Retail and Online Sports Betting

By virtue of the partnership, BetMGM will offer sports betting kiosks and over-the-counter wagering via retail shops at the two casinos. Pending regulatory approval, the BetMGM App will also be accessible within both Tin Lizzie Gaming Resort and Cadillac Jack’s Gaming Resort beginning next month.

The Tin Lizzie’s casino floor boasts of 220 slot machines and eight gambling tables. Meanwhile, Cadillac Jack’s offers 240 slot video slot and 22 table games. Currently, both properties have started offering BetMGM sports betting promotions.

Tin Lizzie is offering a $20 resort credit to the first 250 customers who will create a BetMGM account. These persons will also be eligible to receive a matching bonus of up to $500 on their first deposit. Cadillac Jack’s meanwhile, is giving away $15 in Cadillac cash to the first 250 who will sign up with the BetMGM App.

September Launch

Legal South Dakota sports betting is eyeing a September launch. The South Dakota Commission on Gaming began accepting applications for sports betting license last July 1st. The commission is expected to meet on September 8th and if they issue the licenses on that day, then sports betting can begin the following day, September 9th which coincides with the opening of the 2021 NFL season.

The agency has not confirmed which sports betting operators have applied for a license in South Dakota although it is believed that the top players like DraftKings, FanDuel, and Caesars have already submitted applications along with BetMGM.

Sports betting was legalized in South Dakota after voters passed a referendum ballot to amend the Constitution last November. The state legislature then passed the bill and it was signed into a law by Gov. Kresti Noem last March.

NFL Adds Four “Second-Tier” Official Sportsbook Partners

NFL Flag on Field
More sports betting companies are aligning themselves with the most popular professional sports league in North America.

BetMGM, PointsBet, FoxBet and WynnBet have forged partnerships with the National Football League (NFL) as “second tier” sports betting partners.

The agreements follow the “tri-exclusive” five-year sports betting partnership signed by the league with DraftKings, FanDuel, and Caesars last April. That deal was announced a couple of weeks after the NFL entered into an exclusive data tie-up with Genius Sports.

Focus on Data and Advertising

This new set of sports betting deals focus mainly on data and advertising. The three sports betting companies will commit to purchase official league data from NFL’s partner Genius Sports and will be getting the right to advertise on TV during NFL games.

It wasn’t revealed however if the three new partners would be allowed to use the official NFL logo in their products.

It’s not clear right now whether the league will continue to accept sports betting partners in the future. League officials refused to comment when they were asked regarding this matter. What is certain is that the league will include sports betting commercials are coming to the NFL this season.

Six Sportsbook Commercials Per Game

Following the the addition of the four new sports betting partners, the NFL announced the number of spots betting advertisements that will be permitted to air during every game broadcast this season.

According to Bill King of Sports Business Journal, the NFL has agreed to allow up to six sportsbook commercials per game. Specifically, one advertisement can be televised by the networks per quarter. The other two will be permitted during the pregame show and at halftime.

The advertisement spots will be sold by the league’s broadcast partners NBC, Fox, CBS, and ESPN to the three “exclusive” sports betting partners revealed four months ago and the four new “second tier” sportsbook-partners announced this week.

NFL Finally Embracing Sports Betting

The NFL was opposed to legal sports betting for a long time. It even went to court and fought for six years the attempt of the state of New Jersey to bring legal sports betting outside Nevada.

But since the U.S. Supreme Court repealed the Professional and Amateur Sports Protection Act of 1992 three years ago, the sports betting industry has grown exponentially in the United States. With other top pro sports leagues and their teams already reaping the financial rewards of legal sports betting, the NFL has come on in recent years.

Several NFL teams have already entered into sports betting deals with gambling companies, the most recent of which was the Arizona Cardinals who partnered with BetMGM. As for the league, its April deal with its “tri-exclusive” sports betting partners is worth $1B over the next five years if they run their course.

Arizona Cardinals, BetMGM to Build Retail Sportsbook Inside NFL Arena

Arizona State Flag With a Casino Background

The Arizona Cardinals became the first NFL team to announce plans to build a retail sportsbook inside their home stadium.

The plan to build the brick and mortar sportsbook at the State Farm Stadium in Glendale, Arizona is part of the agreement between the Cardinals and BetMGM, which was announced last Monday.

The partnership is the first for BetMGM in the state as it plans to build its industry-leading sports betting platform to the Grand Canyon State.

Three Other Retail Sportsbooks in Arizona

BetMGM is set to enter the Arizona sports betting scene, which is expected to launch at the start of the 2021 NFL season, through its partnership with the Gila River Indian Community which operates the Gila Hotels & Casinos.

Aside from the State Farm Stadium, BetMGM also plans to build retail sportsbooks at Lone Butte, Vee Quiva, and Wild Horse Pass casinos which are owned by Gila River Indian Community.

The sportsbooks at the three casinos will feature a custom-built BetMGM Sportsbook and is expected to open before the start of the current NFL season. Meanwhile, the sportsbook at the State Farm Stadium is targeting to open in time for the start of the 2022 NFL season.

Sports Betting at Pro Sports Venues

Arizona, Illinois, and the District of Colombia are among the places where sports betting is allowed to take place inside professional sports venues.

In Arizona, the Phoenix Suns announced earlier this year that they would be building a retail sportsbook at the Phoenix Suns Arena though a partnership with FanDuel.

Last year, William Hill opened the first sportsbook inside a U.S. sports stadium at the Capital One Arena, home of the Washington Wizards, Washington Mystics, and Washington Capitals. Most recently, the Chicago Cubs got approval to build a DraftKings sportsbook and bar at Wrigley Field.

NFL Continues to Pivot Towards Sports Betting

The retail sportsbook at the Cardinals home stadium is the latest move for the NFL as it continues to pivot toward the booming sports betting industry.

The league had long opposed legal sports betting, even taking to court and fighting for six years the state of New Jersey for trying to bring legal sports betting outside Nevada.

But since the U.S. Supreme Court took down the Professional and Amateur Sports Protection Act in 2018, the sports betting industry has grown exponentially in the United States. To date, a total of 29 states and the District of Columbia have passed their legislation to legalize sports betting.

BetMGM App Goes Live at Nationals Park

Person Browsing a Sports Betting Site on a Tablet

The Entain-MGM Resorts owned BetMGM App went live in DC last Thursday, bringing the MGM brand to th D.C. sports betting market.

Said BetMGM CEO Adam Greenblatt in a statement:

“Launching in Washington, D.C. at Nationals Park sets the stage for our plans to expand BetMGM within the region, as we’ve already seen great success in Virginia. The Washington Nationals have been a fantastic partner, committed to innovating the in-stadium fan experience and we’re looking forward to opening our retail sportsbook at the stadium later this year.”

Part of Exclusive Partnership With Nationals

The launch of the BetMGM App is part of the exclusive partnership that MGM Resorts signed with the Washington Nationals five months ago. Under that agreement, BetMGM will also build a retail sportsbook connected to Nationals Park. That project is expected to launch later this year.

Meanwhile, the BetMGM App can now be downloaded by DC residents via Android or iOS. While the app can be downloaded and accessed throughout the region, wagers can only be placed within a two-block radius from Nationals Park, as per DC law.

Since the BetMGM App is integrated with MGM Resorts M Life Rewards Program, Nationals fans can redeem their gameplay for world-class experiences at all MGM properties across the United States.

Completing Presence in DMV

BetMGM’s mobile app launch in D.C. also completes its presence in the Washington Metroplex known as the DMV ( D.C.-Maryland-Virginia ).

Last January, the BetMGM mobile sports betting app launched in Virginia. BetMGM is also set to have a presence in Maryland where voters approved to legalize sports betting last year. MGM Resorts also operates the MGM National Harbor Casino in Oxon Hill, just outside of DC.

The BetMGM App is the second mobile sports betting app attached to a sports team in DC. Last summer, William Hill launched in the nation’s capital via its partnership with the Washington Wizards and Washington Capitals. Like BetMGM, wagers placed via the William Hill app have to be placed withing a two-block radius from the Capital One Arena.

BetMGM Inks Deal to Become LPGA’s Official Betting Partner

MGM Resorts Lawsuit
Almost three years after the U.S. Supreme Court struck down the 1992 Professional and Amateur Sports Protection Act, the LPGA has entered the gambling space.

On Wednesday, the tour announced a multi-year agreement with BetMGM to become its Official Betting Operator and Partner. LPGA senior vice president of global media distribution Brian Carroll said in a statement:

“As a leading sports and entertainment company and already a supporter of women’s golf, BetMGM is uniquely positioned to join the LPGA family as an Official Betting Operator. Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”

Engaging the LPGA Fanbase With BetMGM Products

As part of the agreement, BetMGM will feature LPGA betting odds in the online sportsbook’s betting menu alongside the PGA Tour, European Tour, and other global golfing events. Likewise, BetMGM will be given exclusive access to use the Official Tour Partner logo in connection with its advertising and promotion of their online sports betting products and services.

BetMGM chief revenue officer Matt Prevost said that his company looks forward to engaging the LPGA fanbase with its market-leading products. According to Prevost, BetMGM’s advanced betting technology will give LPGA fans a user-friendly experience and multiple betting options to choose from.

MGM Resorts’ Commitment to Golf

Through its partnership with MGM Resorts, BetMGM also has access to existing sponsorship relationships with some of the world’s best athletes who are in the LPGA. Existing MGM Ambassadors in the LPGA include Natalie Gulbis, Danielle Cang, Cristie Kerr, Alison Lee, Anna Nordqvist, and Michelle Wie West.

Earlier this year, MGM Resorts also partnered with the LPGA Tour for the latter’s first match play event since 2017- the Bank of Hope LPGA Match-Play Hosted by Shadow Creek. With the latest betting partnership with the women’s professional golf tour, MGM Resorts’ commitment to golf has been further strengthened.

BetMGM Washington DC App Expected to Launch Soon

Sports betting enthusiasts in the Nation’s capital are excited as the BetMGM sports betting app in Washington DC is one the verge of its launch.

BetMGM’s upcoming presence in Washington D.C. is the fruit of the partnership it signed with the Washington Nationals last January. Under the agreement, the BetMGM app will only be accessible within a two-block radius within the Nationals stadium. Still, it’s a welcome addition to the growing sports betting industry in Washington DC.

Geofenced Sports Betting Apps

GameBet DC, operated by Intralot, currently offers the District’s only online sports betting app because the DC Council greased through a contract for its Lottery provider.

However, sportsbooks partnered with sports arenas are allowed to offer mobile legal Washington sports betting though these apps are geofenced two radius within its partner arena as well as retail shops in the vicinity of their partner stadiums. This is where BetMGM entered the D.C. sports betting scene.

William Hill has a retail sportsbook at the Capital One Arena which is already operational. It also launched its mobile app late last month. Meanwhile, the FanDuel retail sportsbook has set its opening at Audi Field to later this year. FanDuel is also slated to launch its legal Washington sports betting app within the same time frame.

Long Partnership With the Washington Nationals

MGM has a long partnership with the Washington Nationals. The two companies started their marketing partnership in 2017 when the team unveiled the MGM National Harbor Dugout Club, which is a small section of luxury field-level seats. MGM Resorts International is also MLB’s official gaming partner.

This summer, BetMGM is expected to launch a retail sportsbook located in the space currently serving as Center Field Social, across Center Field Plaza from the Nationals team store. The sportsbook won’t be accessible to fans watching the Nationals game but they will be able to place sports bet using the BetMGM sports betting app

The BetMGM app includes exciting options like parlay bets and in-game betting. It also has a wide variety of sports to bet on. It is expected to engage Nationals fans with the game in new and exciting ways.

BetMGM Offers Special Sports Bets at Buffalo Wild Wings

Closeup of Man Making Sports Bets on His Phone

BetMGM is offering a unique sports betting experience to customers who are physically present inside a Buffalo Wild Wings restaurant in select U.S. states. Using geolocation technology, sports fans can access custom promotions and bets when inside a Buffalo Wild Wings restaurant in Colorado, New Jersey, Indiana, Iowa, Tennessee, and Virginia.

Said BetMGM Chief Revenue Officer Matt Prevost:

“Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports. The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we’re able to activate through this groundbreaking relationship.”

In-Bar Channel

At the same time, Buffalo Wild Wings also announced the launch of an in-bar channel dubbed as OT Odds Powered by BetMGM. The network will air on selected screens in participating sports bars nationwide. The channel will deliver sports betting contents such as live game odds, fantasy sports, and sports betting advice programs. 

In states where mobile sports betting is legal, a new and exclusive feature called Blazin’ Bets is now offered within the BetMGM app. This new promo has curated boosts, bets, and parlays available through a customer’s personal device. 

Picks and Props Upgrade

Buffalo Wild Wings’ free-to-play game Picks and Props, which is available via the company’s mobile app,  also received an upgrade in its design. The new features include a parlay-style gameplay with new BetMGM elements. BetMGM odds can be used to make picks from any state where free-to-play games are legal. Major Prizes are awarded monthly while select winners will be inducted to the newly created BWW Hall of Fame.

BetMGM and Buffalo Wild Wings entered into a strategic partnership in 2019. The agreement was the first of its kind between a gaming provider and a national sports bar. Since its launch,  there have been over 500,000 users who have played BWW and BetMGM free-to-play games.


BetMGM, BetRivers Go Live in Virginia

State of Virginia Made out of Money With Sportsbook Background
Online sports bettors in Virginia now have four operators to choose from.

FanDuel was the first to launch in Virginia last Thursday. DraftKings followed on Sunday, just hours before the NFL’s Conference championship games. This week, two more online sportsbooks followed with BetMGM and BetRivers launching on Wednesday, just in time for next weekend’s Super Bowl LV game.

When Virginia sports betting was legalized, the state agreed to cap the number of sports betting operators to 12 after receiving a total of 25 applications for license. The General Assembly tasked the Virginia Lottery to screen the applicants and with four already live, that means there are 8 on the way.

Third Virginia Sports Betting Operator

BetMGM became the third Virginia sports betting operator after getting its temporary permit to accept wagers last Sunday. The operator, which is a joint venture between MGM Resorts International and Entain Plc. now has presence in a total of 12 states, including 10 with online sportsbooks. As part of its latest offering, Virginia bettors will get access to the MGM Resorts M Life Rewards Program.

The Roar Digital operated sportsbook recently announced a partnership with Major League Baseball’s Washington Nationals. The partners plan to open a retail sportsbook at Nationals Park in Washington D.C.

Partnership With Rivers Casino

BetRivers meanwhile, received approval to launch Virginia sports betting on Tuesday. After going live on Wednesday, BetRivers now has a total of 8 mobile states. The company has a deal for market access via a new casino which Portsmouth voters approved in last November’s vote. BetRivers is one of three operators partnered with a Virginia casino.

Caesars/William Hill (Danville) and Hard Rock (Bristol) are the other two Virginia sports betting operators partnered with a casino. When all is said and done, the state will have a total of five land-based casinos. However, the cities of Norfolk and Richmond, who have sold land and have agreed to let the Pamunkey Indian Tribe build and operate a casino, have not yet announced the names of the would be operators.