Overview of Total Rewards Program

Total Rewards

Total RewardsTotal Rewards is the loyalty program from the Caesars Entertainment group of casinos and includes all of their properties located in the United States and Canada. The program is designed to reward players both for their play in casinos as well as their spending at hotels, restaurants, retail outlets and much more. Through the program, members are giving a wide range of incentives ranging from complimentary hotel accommodations to show tickets, casino free play, cruises, tournaments and more. On this page we’ve broken down everything you’ll need to know about signing up for and using the Total Rewards program.

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Overview of the TR Program

The Total Rewards (TR) program from CET contains 5 different levels including Gold, Platinum, Diamond (which has 2 aspiration levels), 7 Stars and finally Chairman (which only one person has ever received). As you progress through the different tiers in the program you unlock different benefits at the different properties under the CET umbrella. Below is an overview of what’s required to reach each of the tiers:

Tier Level Points Per Year Coin In Slots Coin In VP Table Theo
Gold 0 Tier Credits $0 $0 $0
Platinum 5,000 Tier Credits $25,000 $50,000 $1,667
Diamond 15,000 Tier Credits $75,000 $150,000 $5,000
Diamond Level 2 40,000 Tier Credits 200,000 $400,000 $13,333
Diamond Level 3 80,000 Tier Credits $400,000 $800,000 $26,667
7 Stars 150,000 Tier Credits $750,000 $1,500,000 $50,000

As you can see from the table above, there are a ton of different tiers that cater to players of all different levels. For illustrative purposes we’ve also included columns beside each level to show you how much you can except to spend to hit each tier. For Slots and Video Poker, this figure does not represent a loss, but rather rolling wagers through the machine required to earn enough points. For example, if you put $100 in a slot machine you would win and lose some bets, but overall it’s likely you would wager more than the original $100.

Let’s say you ended up wagering $200 before cashing out, this means you would’ve earned 40 tier credits during that session. For table games, we are showing the theoretical win for the casino (the amount a player would lose mathematically over the long run). This is using the widely held assumption that Total Rewards awards 3 point per $1 in Theo generated.

In addition to the base tier credits that you earn from playing in the casino, there are some additional ways that a player can earn more credits. Starting this year Total Rewards introduced a new bonus point scheme whereby players can get free bonus points if they earn a certain amount of base tier credits in a single gaming day.

It’s important to note that a “gaming day” at most of their properties is from 4:59am to 5:00am the following day. This new bonus point system also replaced the previously popular “Diamond In A Day” program which allows someone to go from Gold or Platinum to Diamond in a single day. Below is a breakdown of the new bonus system that applies to all TR members:

Earn This Many Tier Credits In One Day Receive This Many Bonus Tier Credits
500 125 Extra
1,000 1,000 Extra
2,500 5,000 Extra (Platinum In A Day)
5,000 10,000 Extra (Diamond In A Day)

In addition to the bonus point program, you can also earn Tier Credits for spending at Hotels, Restaurants and Stores that participate in the program. You will earn 1 point for every $1 you spend at any of the aforementioned places as long as they are part of the CET brand. So for example, say you spend $300 on hotel, $250 on shopping and $100 on eating at their restaurants – in addition to your casino play you would’ve earned an additional 550 tier credits that would be applied towards your account. Finally, you can also apply for the Total Rewards Visa Credit Card which automatically upgrades your status to Platinum and also gives you 10,000 Reward Credits after spending $750 on the card.

Editors Note – One of the big perks of Platinum and higher is being able to cut lines at check-in, taxi lines and restaurants which can become enormous particularly in Las Vegas.

Tier Credits vs. Reward Credits

Lots of new TR members get confused between tier credit and reward credits when they first sign up for Total Rewards. Tier credits are what’s used to determine your status level and is tied to spending in the casino, hotel, restaurants and shopping. This is how you move up and down within the 5 tiers of the program. Rewards credits are accumulated simultaneously as you earn tier credits and are loaded onto your card and can be used as cash within CET owned establishments including hotel, restaurants and retail.

The current ratio is 100 rewards credit for $1 so if you accumulated 1,000 RC’s you would have $10 to spend on your TR card. These are particularly useful for restaurants and add up pretty quickly as you play in the casino. To redeem them, all you need to do is present your TR card and ID wherever you are and the cashier will deduct them automatically from your account right on the spot.

How Are Comp Offers Determined?

Now onto the good stuff, you’ve signed up, played a little and are wondering how and when those complimentary offers you’ve heard so much will roll around. The fact of the matter is that tier level and credits earned are primarily used to determine where you fall in the Gold, Platinum, Diamond and 7 Stars totem pole and don’t have that much to do with what the casino marketing department is going to give you as an incentive to become a loyal customer. When it comes to comps, CET uses a complex algorithm through a program called SMARTS which basically determines what offers you should receive.

The basis of this system is a $ figure called MDV (Market Daily Value) which combines a number of factors including ADT (Average Daily Turnover), past comp redemptions, player behavior and other metrics to give Caesars a picture of what you are worth to them as a player. Using this information, they formulate marketing offers around your value, typically re-investing from 20%-40% of your value into the promotion.

For example, let’s say a player has an MDV of $1,000, this means that on a 5 day trip they can expect to earn $1,000/day or $5,000 total from this player. Because they know this, they will look to re-invest $1,000 – $2,000 in the marketing offer they send this player to get him or her back in the door. This is a pretty high end example, but a player at this level probably would receive a comped suite, a couple hundred dollars in free play and a restaurant credit. The more you play, the more they are willing to give you but these days even smaller players can reap the benefits of joining the program.

Should I Sign Up If I’m A Low Roller?

Yes, you should absolutely still join Total Rewards even if you’re only playing $25 a day on slots. The reason for this is that information is power to casinos, and they want to know everything they can about you to figure out how to make you loyal to them over their competitors. Because of this, it’s not uncommon for new members even playing at lower levels to receive free hotels, buffet comps and more.