Wynn Las Vegas has built a $3.5M sports podcasting studio inside its property. The studio is part of Wynn’s three-year partnership with Blue Wire, a network that has an arsenal of 175 podcasts including ones that cover major sporting events like combat sports and the NFL. The deal is aimed at promoting Wynn Resorts’ WynnBET mobile betting app.
The Blue Wire Studio is in a high-profile location inside the Wynn Las Vegas. It is constructed at a former jewelry store that in a retail corridor connecting the Resort to the Wynn Golf Club. Wynn Las Vegs is on the east side of the Strip where the demolished Desert Inn stood for decades.
It is constructed with a glass front so that hotel guests and passers by will be able to see the podcasts broadcasted live. Popular podcasts from Blue Wire include Green Light with Chris Long, the Pack-a-Day Green Bay Packers podcast, and The Codcast which is about the esports game Call of Duty.
Blue Wire also has shows featuring retired sports stars like WR1 with Chris Carter. The network also has other general sports betting podcasts and sports history shows which focus on specific pro sports teams like the Houston Texans and the Las Vegas Golden Knights.
Betting Big on WynnBET
Wynn is currently very aggressive in promoting its sports betting app WynnBET. The company recently launched a $100M ad campaign including commercials featuring stars such as Ben Affleck and Shaquille O’Neal.
The Wynn Casino also houses the Wynn Race & Sport Book as well as the Encore Race & Sportsbook which are two of the most popular retail betting places in the industry.
The Blue Wire Studio though is not the first of its kind in Sin City. The Vegas Stats and Information Network (VSiN) was launched by broadcaster Brent Musburger in 2017. VSiN operates from Southpoint Hotel, Casino, and Spa and the Circa Resort and Casino. The network was recently purchased by DraftKings.