Wind Creek Hospitality Purchases FlowPlay

The Seattle-based game developer FlowPlay is under new management. FlowPlay is one of the biggest developers in the Pacific Northwest. Business for the company has been booming over the course of the pandemic. Now, FlowPlay will operate under new ownership. Last week, the tech developer announced they were being acquired by Wind Creek Hospitality.

Wind Creek Hospitality is the gaming arm of the Poarch Band of Creek Indians. The Alabama tribe is the only federally recognized tribe in the state. By purchasing FlowPlay, Wind Creek Hospitality hopes to expand its market beyond its 10 land-based casinos. Wind Creek Hospitality will look to translate FlowPlay’s history of creating successful online games into the iGaming market.

Full details of the deal have not been announced yet. However, Wind Creek Hospitality has been in talks with FlowPlay about purchasing the startup for years. Early reports indicate that full-time employees, including the co-founders of FlowPlay, will stay on to run the operation. With any luck, Wind Creek Hospitality will be able to enter the realm of real money Alabama casino sites soon.

Wind Creek Hospitality Continues to Expand

Wind Creek Hospitality purchasing FlowPlay is part of their continued expansion into new markets. Currently, they operate a total of three casino resorts in their home state of Alabama. As the only federally recognized tribe, Poarch Band is the only tribe allowed to operate casinos in the state.

The tribe also operates casinos in Nevada, Pennsylvania, Curacao, and Aruba. They also own racetracks in both Alabama and Florida. Wind Creek Hospitality has a casino in development in Illinois. The US sports betting industry has seen record revenue numbers over the past year.

This record growth has been due in part to more states allowing the practice. However, a big part of the growth has been due to online and mobile betting options. Despite having widespread brick-and-mortar operations, Wind Creek Hospitality does not have a large online and mobile presence. The acquisition of FlowPlay gives Wind Creek Hospitality the access they need to the rapidly growing market.

Since 2019, FlowPlay’s revenue has more than doubled. The Poarch Band of Creek Indians will now be able to take advantage of states that allow online gaming as they continue to expand operations. It also allows the company to diversify investments and expand into new markets.

What Does the Future Hold for FlowPlay?

FlowPlay has experienced unprecedented growth since the start of the pandemic. However, the Seattle-based company has been looking for a buyer for some time. After failing to find a buyer in 2020, FlowPlay repurchased shares from previous investors. The tech company became fully owned by its employees and founders. Over the summer, FlowPlay was approached by Wind Creek Hospitality about a growth opportunity for both organizations.

Washington state does not allow for sports betting or other types of gambling outside of its casinos. If FlowPlay was looking to partner with a casino to create mobile gaming options, they would need to look outside of their home state. Teaming up with Wind Creek Hospitality will allow FlowPlay access to several states with friendlier gaming laws.

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The acquisition also brings good news for the current employees of FlowPlay. Derrick Morton, one of FlowPlay’s co-founders, will serve as president of the new subsidiary. FlowPlay’s other co-founder, Douglas Pearson, will also stay with the company and continue to serve as the chief technical officer.

FlowPlay is also keeping its operations based in Seattle. A total of 64 full-time employees will be staying with the company through the acquisition. The lack of overlap between the organizations allows for the company to retain all of its employees. FlowPlay will also maintain its brand.

Conclusion

FlowPlay’s quest for new ownership has come to an end. The Seattle startup has been around for 15 years and will now operate as a subsidiary of Wind Creek Hospitality. FlowPlay will continue to operate in Seattle while maintaining its brand and employees.

Wind Creek Hospitality is the gaming branch of the Poarch Band of Creek Indians. The Alabama tribe is the only federally recognized tribe in the state. In total, the tribe owns 10 casino resorts in the US and abroad. They also operate racetracks in Alabama and Florida. By purchasing FlowPlay, they hope to expand into online and mobile markets as well.

The tribe operates several site-based casinos, but they have not yet been able to fully expand into mobile and online markets. FlowPlay on the other hand is adept at creating online gaming software. However, Washington state’s strict gambling laws prevent the company from being able to take full advantage of the iGaming market. Both companies play to the other’s strengths.

The timing of the purchase will allow Wind Creek Hospitality to take advantage of recent growth in the US casino industry. Casinos in the US have seen record revenues in 2021. A large part of the growth has been due to sports betting increasingly becoming legal throughout the states. Online and mobile gaming options have also been major contributors to the record-breaking revenue this year.