As sports betting is being legalized across the US, William Hill is taking advantage, having signed deals in several states already.
William Hill is a name that is synonymous with sports betting in the United Kingdom. For decades, the brand has offered online and land-based wagering options, a trusted name in the industry. Once sports betting began to be legalized in the United States, the brand saw potential in the nation and began to work on cutting deals. For William Hill, they have already formed partnerships in several states, set to offer sports betting in several regions.
Signing Sports Betting Agreements
Over the past few weeks, William Hill has been working hard to secure sports betting agreements with companies in the United States. Late last week, the brand announced they would be launching risk management services as well as mobile wagering technology for a minimum of eleven casinos in the state of Mississippi. The company will also be working with a gaming venue in West Virginia, but the name of the casino has yet to be revealed.
In Mississippi, William Hill will be offering services for the following casinos:
- WaterView Casino in Vicksburg
- Hard Rock Hotel & Casino Biloxi
- Treasure Bay Casino in Biloxi
- Island View Casino Resort in Gulfport
- Palace Casino of Biloxi
- And more
Philip Bowcock, the CEO of William Hill, commented on the new sports betting agreements in both states are tangible proof that the company is cementing their goal of expanding their presence in the US. Currently, the brand operates just over 100 sports books in Nevada and a racebook in Iowa. The company also has plans to launch a mobile sports betting application in New Jersey soon as well as already operating in Delaware.
And they’re not done. William Hill has also signed a new partnership with International Game Technology, also known as IGT. The New York-listed company will be working together in Rhode Island and discussions are also in the works for the brand to be working in four more states in the US, with similar agreements involving sports betting.
The ability for William Hill to expand out of Nevada and Iowa is due to the overturning of the PASPA ban. The Professional and Amateur Sports Protection Act came into effect in 1992 and basically eliminated the ability for any state to offer sports betting, unless grandfathered in.
The United States Supreme Court decided to strike down PASPA back in May, which opened the door for states to begin to pass legislation allowing for sports betting to be legalized within their borders. The first to legalize sports betting and offer services was Delaware followed by New Jersey.
William Hill has estimated that they will be able to surpass their earnings in the UK with the new US operations. In the UK, the company posted a loss of $918.13 million in the first six months of the year. Reportedly, the loss was due to the stricter regulations put in place by the government of the UK on fixed-odds betting terminals.
The restrictions have been so severe that William Hill may have to shutdown hundreds of betting shops and layoff many employees. In the US, the new sports betting options should help the company to make up for losses in the UK due to the clampdown.
Gamblers in the US are certainly ready for sports betting. Players have already been spending money in Delaware and New Jersey via sports betting outlets and millions are expected to be spent as other states get in on the action.