William Hill and the NBA Announce New Partnership

One of the world’s biggest gambling companies is continuing to push into the emerging US market. This week, William Hill and the NBA have officially agreed to a partnership. William Hill will now act as an official sports betting partner of the popular US sports league.

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The US has the hottest new sports gambling market in the world. It makes sense for gambling companies to secure partnerships with sports leagues. Let’s take a look at the details of this new partnership, and what it means for US sports gamblers.

Gambling Companies Continue Push Into the US Market

In case you’re unaware, every state in the US now has the ability to legalize sports gambling. The Supreme Court struck down PASPA in 2018, which had previously limited sports betting to Nevada. Today, 19 states have outright legalized sports gambling. More are likely to do so over the next couple of years.

Sports betting is proving to be a hugely successful industry for many states. New Jersey, for example, is earning millions of dollars every single month from this industry. Atlantic City, where all of New Jersey’s casinos are located, is now earning more from its sports betting operations than Las Vegas. Several new sportsbooks have recently opened here, too.

It wouldn’t be a surprise to see almost every US state legalize some forms of sports gambling. Today, many now allow both online and land-based sports betting. Others only allow this form of gambling to take place inside casinos.

As a result of this new sports gambling boom, a huge number of companies are working to enter the US market. Several UK-based companies have begun offering sports betting services in several states. William Hill is among them. This company recently underwent a major transformation to ready itself for a push into the United States.

William Hill and the NBA have now agreed to an official partnership. Let’s look at what these two powerhouses have in store.

William Hill and the NBA Are Now Partnering Up

The NBA is, without a doubt, one of the most popular sports leagues in the world. Many believe that in time, the NBA will grow to become even more popular than the NFL, the US’ top sports league right now. This week, the NBA announced that William Hill will become their official betting partner.

Scott Kaufman, Senior Vice President of the NBA, commented on this news to the media this week.

“William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market,” he said. “We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.” 

It makes sense for the NBA to partner with William Hill. The UK-based gambling company is already operating in 10 states. It has more than 85 years of experience in the gambling industry and is thought of as one of the best gaming operators in the world.

What Does This Partnership Mean for US Sports Bettors?

Moving forward, William Hill will have the ability to use the NBA’s official league date and logos across its sports betting platforms. The financial terms of this partnership are still unknown.

William Hill and the NBA will also be working to promote each other. The NBA will work to promote William Hill’s services across NBA.com, the NBA’s mobile app, and all of the league’s social media platforms.

Dan Shapiro, Vice President of Strategy and Business Development of William Hill US, is extremely excited to secure this new deal.

“We are proud of this creative partnership that benefits our customers and our partners nationwide while promoting legalized wagering on NBA events. The NBA has been a leader in recognizing the benefits of a legal sports betting market,” he said. “We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.”

In states where William Hill is operating, sports bettors will have access to a range of new NBA content. The ability to use official game data will make live betting options significantly easier.

Make sure to stay tuned for more US sports betting news over the next few months!