Will the addition of NextGen Gaming slot titles to PokerStars be of benefit to the New Jersey site?
Just a few days ago we mentioned how PokerStars added a few new slot titles to their New Jersey online gaming site via NextGen Gaming. Twenty one new games are now on offer at the online casino, giving players even more options when it comes to gaming at the site. This was the largest expansion for an online casino in the state since March of last year. Despite the option to enjoy more gaming at the online casino, many in the industry are wondering if the transition by PokerStars will not provide a positive impact as the online casino market is already saturated.
NYX Gaming Group is the parent company to NextGen Gaming, the company who provided PokerStars with the new slot gaming titles. The games were added via the NYX Open Gaming System and this is the first time that PokerStars NJ has launched online casino games in this manner.
The new content is available on mobile device via Android and iOS devices as well as desktop. The PokerStars NJ client provides a nice mix of the titles provided by NextGen Gaming with such titles as Double Play Superbet, James Dean, Mad Mad Monkey, Gorilla Go Wild and more. The games are offered alongside the popular gaming titles that players enjoy at PokerStars NJ including Reel Rush and StarBurst.
The worry is that these games will cause saturation in the market as other online casinos in the state offer the same titles. Mohegan Sun Casino and the Resorts Casino offer the same gaming as they are licensed under the same gaming license as PokerStars is. PokerStars currently operates under the Resorts Casino license so they must stand out in order to bring in the casino slot gamers instead of seeing these gamers go elsewhere. PokerStars is a big brand and recognizable so they should have no problem finding gamers to play the casino games.
With the addition of the casino games, PokerStars no longer has the least amount of casino games on offer. The online casino did not have a long list of gaming options and now only 888 Casino NJ and Harrah’s Casino have the least amount of games without only around 60 total games on offer.
PokerStars now provides 68 games but this does not include the table games provided. The average online casino in New Jersey has around 200 to 400 games or more so PokerStars still has some ways to go in order to offer this amount of games to their players.
What Will the Impact Be?
Analysts are trying to determine what the impact will be from the new games. Currently, PokerStars creates 10% of the online casino revenue for Resorts Atlantic City. Eilers & Krejcik Gaming has shown these figures and have found that this has created around $300,000 a month. However, this amount is quite low when compared to the industry that brings in as much as $18 million or more in the state.
There are a few things to note about the new games being launched at PokerStars. One, is that the titles by NextGen have overlap. They are offered at a variety of online casinos in the state so PokerStars is not bringing new gaming to the market. The titles are also not the most popular slots among the latest games players are enjoying. Only two titles of the entire mix of games launched are found in the top ten of the most popular games among players.
PokerStars is also known as a poker gaming brand. So, they must be able to make a name for themselves in the casino industry. It will be interesting to see the gaming totals within the next few months to determine if the new gaming options have made a difference in regards to traffic or revenue totals.