Summary: Westgate announces plans to open more Superbook’s outside Nevada.
Largely regarded as the best sportsbook in Las Vegas, The Westgate recently announced their intentions of opening more “Superbook” brands in new US states outside of Nevada, as current legislative changes continue to pave the way for more regulated sports betting in many states.
A Current Market Leader
For those that are unfamiliar, The Westgate currently offers the largest sportsbook in Las Vegas featuring over 30,000 square feet, 350 seats and a 220 foot by 18 foot video wall that simultaneously streams hundreds of sporting events from around the world. It is also home to the world’s largest handicapping contest “Super Contest” and is a favorite amongst sports bettors visiting the city.
Discussing the expansion plans, CEO Diana Bennett said:
The Superbook brand has been the leader of the sports book industry for more than 30 years. Gaming regulators across the country will now have a trusted partner as they move forward, and casino operators will be able to draw on the experience and expertise that has made Superbook the benchmark for sports betting.
Although WestGate and their operating company Paragon Gaming have not yet revealed any of the future locations of the SuperBook, it’s thought that they’ll partner with local casino and racetrack operators in other states – similar to how many of the recent legal sports betting options have been setting up in places like New Jersey and Mississippi.
Jay Kornegay, the Vice President of the Westgate Sportsbook is thought to be an integral part of the expansion, and Westgate is in a unique position due to their operational expertise to build a significant stronghold if they move swiftly to secure venues across the United States.
Licensing Route Most Likely
It’s though that the deal will mostly be in a licensing and operations capacity, where WestGate won’t own the new sportsbook venues, but rather provide licensing of the Superbook brand as well as management oversight to ensure that operations go smoothly.
The news of Westgate expanding is just one of many recent stories in the sports betting space ever since the Supreme Court ruling in May that overturned previous rules prohibiting sports betting nationwide.
We expect many more announcements of Vegas based betting companies expanding around the country in the next few months as slowly but surely new states open up.