Upcoming New York Casino Resort Rebranded

by Jim Hall

The Montreign Resort Casino project has now been rebranded to a Resorts World Property.

That state of New York has been set to see four commercial casinos created in the upstate region, with three already up and running. The fourth will be the Montreign Resort Casino, which is expected to open next year. This week, the operator of the new gaming venue has announced the property will be renamed to a Resorts World venue with the new name yet to be revealed.

Changes Afoot

Montreign Resort CasinoThe $1.2 billion complex is currently being developed and was expected to be called the Montreign Resort Casino. However, Empire Resorts Inc., the gambling operator of the venue, has decided to rename the venue with a Resorts World title. An agreement was recently signed between Montreign Operating Company, LLC and RW Services Pte Ltd., to see the Resorts World and Genting trademarks sued along with brand names and logos.

Montreign Operating Company, LLC is a subsidiary of Empire Resorts while the RW Services group is a subsidiary of Genting Group. In exchange for the change, Montreign Operating Company will have to pay percentage of their annual net revenue, which has been set at a single-digit, though the amount has yet to be revealed. The licensing agreement for the property is good until the final day of December 2027 and after that time, can be renewed each year for 39 years.

More About the Property

The new name is unknown for the casino but we do know the property should be opening in March of next year. There will be a 100,000 square foot casino on site with 130 table games and 2,150 slot games. There will also be an area dedicated to high roller gaming. For guests who plan to stay overnight, the property will include an 18 story hotel. And entertainment center and meeting space is also in the works. Dining options will be vast along with a golf course for outdoor entertainment.

Due to the licensing agreement, the resort will be a part of the Genting loyalty program. Both companies involve with have ample opportunity to market themselves as well as allow regular patrons to earn rewards and comps. Empire Resorts Executive Vice President commented on the licensing deal with Resorts World by stating that the company is happy to be working with a brand that has international recognition.

With the resort having a cost of $1.2 billion to create, it is the most expensive resort casino to be constructed in New York. The resort is part of a gambling expansion plan that has been in the works for quite some time. Four commercial licenses were up for grabs in the state with Montreign earning one and being the last to open for business. Tioga Downs Casino was the first to open due to the casino being added to an existing facility. Del Lago Resort & Casino as well as the Rivers Casino & Resort Schenectady were the next to open.

At the same time that the commercial casinos were begin constructed, New York was also considering online gaming options. However, any plans were put on hold due to lawmakers wanting to focus on getting the land based casino operations in order. Now that the last casino should open next year, it seems lawmakers are starting to consider online gaming yet again. It will be interesting to see if the state is able to pass legislation to offer online gaming via their new commercial casinos and if the Montreign property will get in on the action.