Summary: Better late than never, the Tropicana Casino & Resort has finally launched their sportsbook.
Sports betting is in full swing within several states in the US including New Jersey. Players have access to online sports betting as well as land-based with several operators already offering services. This week, it was announced that the state is now home to a total of nine sportsbooks, as the Tropicana Casino & Resort of Atlantic City has launched services. The company is working with William Hill to offer sports wagering.
Wagering Starts Now
The new sportsbook is operated by William Hill and was able to get started while football season is still in full swing. The North Tower Casino is where players will be able to place their bets, with a new sportsbook in the works that will offer 5,000 square feet of gambling space.
The launch of the new sportsbook was announced via the casino’s website yesterday, with a new section added to promote the new offering. The physical sportsbook is the only option open right now as there is no mobile or online option available yet.
Tropicana was slow to start as several other casinos already launched land-based as well as an online sportsbook. The state has already been able to see over $330 million wagered on sports since the new industry launched in the summer months.
Late Start for Tropicana
So, why did it take the Tropicana so long to get started? Several sports betting operations were in working order by June, with the legal change taking place in mid-May. William Hill was able to launch a sportsbook at Monmouth Park with others following over July and August.
The situation involving the Tropicana was a bit different because the property was undergoing a pending acquisition. Icahn Enterprises was selling the property to Eldorado Resorts in a $1.85b deal. The sale did not close for several months with the final approval not taking place until early this month.
In a surprising turn of events, the new owner decided to fire the online casino staff and focus on sports betting instead. In September, before the sale was finalized, William Hill announced they were the new partner of the Tropicana, announcing the new book would launch this year. It wouldn’t be much longer after the announcement that the decision would be made to go ahead and launch services.
Sports betting has already shown promise for the state in the few short months that it has been in operation. Gaming regulator David Rebuck stated that the numbers for revenues are stunning when looking at the recent September report. Released just last week, the state showed that expansion is happening rapidly, thanks in part to football season.
Casinos in the state took in over $184 million for September, keeping close to $24 million in revenues. The handle recorded is over double what was earned in August. In September, it marked the first time that all eight sportsbooks were in operation for one full month. Online sports betting was also added, which helps to increase the total numbers.
With the Tropicana now in operation and possibly more to come, the state is only going to see these numbers continue to climb. New Jersey has easily become the top state to provide sports betting in the US, both online and in land-based format. It will be interesting to see how the state continues to perform as the year comes to an end and how well they continue to do into 2019 and beyond.