A deal with Caesars Entertainment’s Harrah’s Joliet Hotel and Casino has given Canadian-based betting operator Score Media and Gaming Inc. access to the Illinois sports betting market. Although theScore still needs to get the necessary regulatory approval from the Illinois Gaming Board, the company expects to start accepting online sports bets via its theScore Bet online sportsbook during the second half of 2021.
Said John Levy, chairman and chief executive officer of theScore:
“Gaining market access to Illinois is a significant development that will bring our award-winning mobile sportsbook to one of the most populous states. Caesars is a giant in the casino-entertainment industry and we’re thrilled to have reached this agreement to extend theScore Bet’s footprint into another key new market.”
The partnership is initially valid for 10 years but is renewable, at the option of Score Media and Gaming Inc. Under the agreement, Caesars Entertainment will also reimburse Score Media and Gaming Inc. with certain costs and licensing fees.
The deal also provides that Caesars Entertainment will receive a percentage of the revenue from theScore Bet’s Illinois sports betting operations. That amount is subject to certain annual minimum guaranteed amounts.
theScore Scores Access to a Fifth State
By joining the Illinois sports betting industry, Score Media and Gaming Inc. now has access to five different states in the U.S. Currently, the Canadian sports betting operator is live in New Jersey, Colorado, Indiana, and Iowa. Using its homegrown theScore Bet mobile app, theScore provides cross-state experiences for sports bettors as it expands across the United States via a single mobile app.
Score Media and Gaming Inc. operates theScore which is one of the most popular sports media apps in North America, delivering its user fans personalized live scores, news, stats, and betting information. The company launched its sports betting app theScore Bet on September 3, 2019, becoming the first media company in North America to operate a sportsbook in the United States.