The Three-Day Party at Hard Rock Las Vegas Has Kicked Off

It’s been almost 25 years since The Hard Rock Hotel & Casino in Las Vegas first opened its doors to the public. Soon, this venue will close and be transformed into a property operated by Virgin Hotels. Before this happens, an exciting three-day party at Hard Rock Las Vegas will take place.Hard Rock International Logo

This extravaganza is now underway. It’s the last chance for both residents and tourists to spend time inside this storied hotel-casino. Today, we’re going to look at why it’s being sold, and what this party has to offer.

Let’s get into it!

The Sale of Hard Rock Las Vegas Was Inevitable

Back in 1990, a Hard Rock Cafe opened up not far from the Las Vegas Strip. It became a major hit and its owners looked for new ways to increase its revenue. A little after a year of opening, plans to add a hotel-casino were introduced.

Groundbreaking on this property started in 1993. The owners teamed up with Lake Tahoe-based company Harvey’s Hotel & Casino to help construct and operate this venue. In March of 2015, the $100 million Hard Rock Las Vegas officially opened to the public.

Over the next two decades, the ownership of this property changed hands several times. In 2006, Morgans Hotel Group purchased this venue and began planning major renovations. Unfortunately, this property began bleeding revenue and its owners announced they were looking to sell.

This proved to be more difficult than many predicted. Finally, in March of 2018, news broke that Virgin Hotels had agreed to purchase this venue. It’s Virgin’s first time breaking into the casino industry.

On February 3rd, this venue will officially close its doors. As a kind of farewell celebration, the owners are putting on a massive multi-day party.

The Party at Hard Rock Las Vegas is Now Underway!

Las Vegas is the party capital of the United States. With so many incredible bars and nightclubs, it takes something special to stand out. From Thursday to Sunday, visitors to this city can check out a fantastic multi-day party at Hard Rock Las Vegas. Hope is that it ends the property’s time in the city with a bang.

This party officially kicked off on Thursday evening and ends on Sunday. There will be live music, discounted drinks, and a huge number of great food options. Richard “Boz” Bosworth, CEO of the Hard Rock Las Vegas, commented on the final few days of this venue’s operation to the media this week.

“While there’s a lot of emotion seeing the Hard Rock go, there’s equal or more excitement about the future,” he said. “This is really a weekend where it’s our opportunity to not only say goodbye to the Hard Rock, but also to basically thank the Las Vegas community for supporting The Hard Rock and it’s staff members for 25 years.” 

According to Bosworth, the multi-day party at Hard Rock Las Vegas is already attracting some of the city’s biggest names. Many individuals, he claims, simply want to say goodbye to one of the city’s favorite hotel-casinos.

Virgin Hotels will soon begin its transformation of this property. Some of the company’s plans for this property have already been released. Here’s what we know so far.

Virgin Hotels Has Big Plans for Its New Las Vegas Venue

For a time, it seemed as if no company wanted to buy the Hard Rock Hotel & Casino in Las Vegas. The property had struggled to generate revenue for years and its location off the Strip was becoming less and less valuable. Finally, Virgin Hotels stepped up and decided there was still a lot of potential in this venue.

The company certainly has a lot of funding behind it. Officials within Virgin Hotels have released several details about the upcoming transformation. They claim this will be one of the best new hotel-casinos in the city.

Virgin will close down the hotel-casino for eight months while these renovations take place. The company has teamed up with several hotel industry leaders to help with design plans. It will have a unique “desert theme” and is set to feature 1,504 suites, a 60,000 square-foot casino floor, and over five acres of space for the pool and surrounding amenities.

The party at Hard Rock Las Vegas is officially underway. It will end late on Sunday evening. If you’re in the city, feel free to check it out!

Stay tuned for more Las Vegas casino news over the next few months!