In 2019, officials within the Hard Rock Hotel & Casino in Las Vegas announced they were selling the venue to Virgin Hotels. It was a huge decision, as the Hard Rock had been operating in Las Vegas since 1995. This week, owners of the LV Virgin Hotel announced they’re teaming up with OH Partners to help with marketing.
This venue is officially scheduled to open up in 2020. Many believe it will be one of the coolest new hotel-casinos in the city. Today, we’re going to give an update on this new hotel.
Let’s get into it!
Construction Continues on LV Virgin Hotel
For years, the Hard Rock Hotel & Casino was one of the most popular venues located off the Las Vegas Strip. It was opened in the mid-90s as the world’s first rock and roll-themed hotel. Interestingly, this property is not affiliated with the Seminole Tribe, which currently controls the Hard Rock brand.
Since first opening, ownership of this venue changed hands several times. In 1997, Peter Morton purchased the entirety of the venue from Harvey’s Hotel & Casino. In 2000, the property underwent a massive $8 million renovation.
In 2006, Morton announced that he was selling the Hard Rock Hotel to Morgans Hotel Group. The longtime owner commented on this sale, stating “I just sort of felt there came a point in my life where I wanted to do more with my life and re-evaluate things. I want to do some different things.” This was finalized in 2007.
Since that time, the property has struggled to generate revenue. Things were particularly down during the recession of 2008-2009. Ownership of the venue was changed once more in 2011. Seven years later, news broke that the new hotel-casino operators were selling the venue to Virgin Hotels.
This is Virgin’s first move into the Las Vegas market. It’s also the first time this company is running a casino. This week, Virgin announced it was teaming up with a well-respected marketing company to help with brand strategy.
Virgin Hotels Partners Up With OH Partners
Opening a major new venue in Las Vegas isn’t easy. The Hard Rock Hotel & Casino was beloved by many, and both locals and tourists expect big things from the Virgin Hotel.
News is coming out that the LV Virgin Hotel is hiring OH Partners to help with marketing efforts.
The marketing will focus on the entertainment aspect of this new property. It will also work to offer guests more transparent information on resort fees. Scott Harkey, founder and managing partner at OH Partners, spoke about this strategy to the media this week.
“Nowadays, Las Vegas is as much about entertainment as it is about gambling, especially with millennial consumers. Entertainment is the fabric of the brand, that is what is cool about them being in Vegas,” he said. “A couple of interesting things we found are that consumers are frustrated with resort fees,” Harkey added. “You are getting booking fees, guest fees, early check-in fees. Then you go to the minibar and prices are outrageous.”
Things are looking good here. People around the country are excited to see what the new Virgin Hotel & Casino has to offer.
More Details of the Virgin Hotel in Las Vegas Emerge
It’s clear that Virgin Hotels is working to make this new property extremely popular. Back in September, the company announced that it had partnered with several brands to help with the design of this venue. More details have continued to be released about what this new hotel has to offer.
The LV Virgin Hotel and Casino will feature 1,504 suites, a 60,000 square-foot casino floor, and more than five acres of poolside space. It will also have a unique desert theme. Officials believe it will be “unlike anything else in Las Vegas.”
This venue certainly has big shoes to fill. For now, the new owners are doing all the right things. Teaming up with OH Partners will certainly help with promotion.
Construction on the new hotel-casino is currently underway. Reports indicate that it will open to the public towards the end of the year. Hopefully, it becomes a successful property for Virgin.
More details about this new venue are likely to be released over the next few months. Stay tuned for updates!