BetMGM and Yahoo Sports Partnership Continues To Expand

Person Browsing a Sports Betting Site on a Tablet
The sports wagering partnership between the MGM-GVC venture BetMGM and the Verizon-owned Yahoo Sports continues to flourish as the U.S. sports betting industry continues to grow.

Said Yahoo Sports general manager Geoff Reiss in an interview last week:

“What Yahoo brings to the partnership is the largest base of the most qualified, predisposed, and passionate sports fans. We have the ability to provide frictionless and seamless integrations between the products.”

Although the COVID-19 pandemic has disrupted the original roll-out plan, the integration between these two giant companies has been seamless and both companies continue to come up with fresh ideas and new features.

New Features

The newest features include fantasy sports users in eligible stats being able to access player prop odds on the player card and players’ tab within several locations. Users are then able to place corresponding bets on BetMGM’s platform. Aside from that, BetMGM has also leveraged Yahoo’s fantasy scoring system by coming up with prop bets based on fantasy point totals.

For now U.S. sports betting enthusiasts in New Jersey, Indiana, West Virginia, Colorado, and Tennessee are able to use their Yahoo accounts to register and sign-in to their BetMGM accounts. After registering to their BetMGM accounts, these Yahoo Sports users can then make wagers via BetMGM without having to download the BetMGM App.

Exclusive Partnership

In October 2019, Yahoo Sports and BetMGM announced an exclusive U.S. sportsbetting partnership that was geared towards creating collaborative content experiences and live events for fans. At that time, BetMGM was active in only two states. But with Yahoo Sports’ over 60 million monthly users, the partnership was bound to be mutually beneficial for both parties. Today, BetMGM is live in seven states with still many in the pipeline.

With U.S. sports betting now legal and active in 19 states and Washington D.C. plus another six states expected to launch in 2021, the sports betting industry is at an all-time high in the United States and the Yahoo Sports-BetMGM partnership is capitalizing on the rapid development.

BetMGM Expanding

BetMGM has been expanding its business this year. It recently got a license to offer online casino and sports betting products in Pennsylvania with its casino gaming in the Keystone State expected to launch this month. BetMGM officials are hopeful that sportsbetting will follow.

The company also has marketing partnerships with the NFL teams Pittsburgh Steelers, Tennessee Titans, Las Vegas Raiders, Detroit Lions, and Denver Broncos. Reiss sees these partnerships as part of the “fluid nature” of the growth of U.S. sports betting.

Yahoo Sports and MGM Resorts Sign New Partnership Deal

One of the biggest casino companies in the United States has just signed a major partnership deal. According to multiple reports, Yahoo Sports and MGM Resorts have agreed to a sports betting collaboration. It’s extremely exciting news for both companies.

Yahoo Sports Logo

Today, we’ll be looking at the details of this new deal. We’ll also look at the US sports betting industry’s expansion. Let’s get into it!

MGM Resorts Recently Sold Las Vegas Strip Properties

MGM Resorts has recently been looking for new ways to generate revenue. Months ago, officials announced that they were interested in selling some of the company’s major Las Vegas properties. Then, earlier this month, MGM Resorts announced that it had sold The Bellagio and Circus Circus.

The latter was sold to Phil Ruffin, owner of Treasure Island. Ruffin purchased this property for an astounding $825 million. It’s unclear exactly what plans the executive has for this popular venue. Hopefully, he renovates and expands this hotel-casino.

MGM also made history by selling The Bellagio to the Blackstone Group. It cost Blackstone $4.2 billion, the largest of any casino-resort sale in Las Vegas history. Blackstone will soon begin leasing the property back to MGM Resorts for $245 per year.

Back in May of 2018, the US Supreme Court struck down PASPA. Now, every state in the country can set laws on sports betting. Nearly 20 states have outright legalized this form of wagering. MGM Resorts International quickly began working on ways to capitalize on the emerging US sports gambling industry.

Officials revealed their new online sports betting platform, called BetMGM, earlier this year. This week, Yahoo Sport and MGM Resorts signed a new deal to help promote this platform.

Yahoo Sports and MGM Resorts Officially Partner Up

Yahoo Sports’ app has a massive user base. It looks like MGM Resorts is looking to capitalize on the company’s existing status. This week, these companies officially agreed to a sports betting collaboration.

Next month, these two companies will begin offering traditional online sports betting and daily fantasy sports options through Yahoo using MGM’s Roar Digital platform. During the multi-year deal, the Yahoo Sports app will begin offering sports wagers, with all transactions taking place through BetMGM.

Jim Murren, CEO of MGM Resorts International, commented on this new partnership to the media this week.

“This partnership marks an important moment for BetMGM in the growing U.S. sports betting sector,” he said. “Integrating Yahoo’s leading fantasy sports operations and content with BetMGM’s world-class sports betting and interactive platform uniquely positions us to drive market share and large-scale adoption among sports fans.”

Commissioners of the NBA and NHL have both voiced their approval of this new deal. Hope is that the Yahoo Sports and MGM Resorts partnership helps to provide players with the best possible experience.

Several States Will Soon Launch Sports Betting Platforms

As we mentioned earlier, almost 20 states have officially passed bills to legalize sports gambling. 13 of these states have their sports betting operations up and running. An additional six are currently working to launch these platforms.

Montana is expected to have its online and land-based sports betting platforms operating very soon. Sports betting was made legal here back in May yet it’s taken lawmakers time to prepare for this industry’s launch.

Tennessee should also have its sports gambling operations made available soon. This state legalized sports betting in May, as well. Hope is that sportsbooks start operating within the next month or two.

In time, it’s likely that almost every state in the country will legalize sports betting.

Yahoo Sports and MGM Resorts will soon begin offering sports betting odds and DFS games. Make sure to stay tuned for more news on this situation over the next few months!