Wynn Las Vegas Opens $3.5M Sports Podcasting Studio

Wynn Las Vegas

Wynn Las Vegas has built a $3.5M sports podcasting studio inside its property. The studio is part of Wynn’s three-year partnership with Blue Wire, a network that has an arsenal of 175 podcasts including ones that cover major sporting events like combat sports and the NFL. The deal is aimed at promoting Wynn Resorts’ WynnBET mobile betting app.

High-Profile Location

The Blue Wire Studio is in a high-profile location inside the Wynn Las Vegas. It is constructed at a former jewelry store that in a retail corridor connecting the Resort to the Wynn Golf Club. Wynn Las Vegs is on the east side of the Strip where the demolished Desert Inn stood for decades.

It is constructed with a glass front so that hotel guests and passers by will be able to see the podcasts broadcasted live. Popular podcasts from Blue Wire include Green Light with Chris Long, the Pack-a-Day Green Bay Packers podcast, and The Codcast which is about the esports game Call of Duty.

Blue Wire also has shows featuring retired sports stars like WR1 with Chris Carter. The network also has other general sports betting podcasts and sports history shows which focus on specific pro sports teams like the Houston Texans and the Las Vegas Golden Knights.

Betting Big on WynnBET

Wynn is currently very aggressive in promoting its sports betting app WynnBET. The company recently launched a $100M ad campaign including commercials featuring stars such as Ben Affleck and Shaquille O’Neal.

The Wynn Casino also houses the Wynn Race & Sport Book as well as the Encore Race & Sportsbook which are two of the most popular retail betting places in the industry.

The Blue Wire Studio though is not the first of its kind in Sin City. The Vegas Stats and Information Network (VSiN) was launched by broadcaster Brent Musburger in 2017. VSiN operates from Southpoint Hotel, Casino, and Spa and the Circa Resort and Casino. The network was recently purchased by DraftKings.

Genius Sports Secures Another Sports Betting Deal With WynnBet

Sportsbook
Genius Sports continues to expand its sports betting ties.

Just shortly after entering into a strategic partnership with Caesars Entertainment, Genius announced that it added another deal with sports betting app WynnBet.

Said Genius Sports CEO Mark Locke in an official statement:

“In an increasingly competitive U.S. sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step. Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL.”

Not a New Partnership

Under pact, WynnBet will receive access to the NFL’s official sportsbook data feed, along with a variety of fan engagement solutions. The partnership isn’t a new one but merely expands the existing data supplier relationship that exists between the two companies.

Genius currently provides WynnBet with trading solutions and official data-driven content from the company’s exclusive partnerships with the English Premier League, Mexico’s Liga MX, and other professional soccer leagues in Argentina and Colombia.

Last month WynnBet was selected as one of the NFL’s approved second-tier sportsbook partners, together with BetMGM, PointsBet, and FOXBet. The four join the the tri-exclusive sportsbook partners DraftKings, FanDuel, and Caesars Sportsbook as the official sportsbooks of the league beginning the 2021 season.

Access to Next Gen Stats (NGS)

As part of the deal, Wynn also gets access to the NFL’s official play-by-play statistics and the league’s proprietary Next Gen Stats (NGS). The NGS is a platform that tracks player movement such as top-end speed during touchdown runs, kickoffs, interceptions, and other metrics.

Access to the NGS would be a preparation of sorts for WynnBet for a new variety of microbets. Although these types of wagers have not yet received regulatory approval, the Colorado Division of Gaming already set a precedence by allowing exit velocity vets during the July’s MLB Home Run Derby.

Genius also represents the NFL’s legal sports betting advertising inventory across its digital platforms. Genius Sports will run data-driven campaigns for WynnBet which the parties expect will help increase engagement among bettors and help reduce additional customer costs.

Wynn Resorts Enlists Shaquille O’Neal as Newest Brand Ambassador of WynnBET

Wynn Resorts Las Vegas
Wynn Resorts has enlisted one of sports’ biggest stars ( literally) to help promote and grow its sports betting brand WynnBET.

According to an announcement by the company, four-time NBA champion, Hall of Famer, and Inside the NBA host Shaquille O’Neal will join the WynnBET family as one of its brand ambassadors.

Said Wynn Interactive CEO Craig Billings:

“Shaquille O’Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET. A successful businessman, NBA legend, and one of the most well-known personalities in sports media, we believe our players will enjoy interacting with him through the WynnBET app and are excited to feature Shaq in our advertising campaign set to debut later this summer.”

WynnBET Brand Ambassador

As Brand Ambassador O’Neal will feature prominently on all of WynnBET’s advertising platforms and attend fan-facing events. Shaq will also create original content and appear as a guest on broadcast shows produced by WynnBET media partners Blue Wire Podcasts, Cumulus Media, and Minute Media.

O’Neal will also serve as strategic consultant to the betting company. As part of the deal, WynnBET will also launch “ShaqPot”, a free-to-play game found at the WynnBET App.

In order to comply with NBA regulations regarding involvement with gambling companies, O’Neal will be selling his minority ownership stake in the Sacramento Kings. It can be recalled that when Kings current owner Vivek Randive took over in 2013, O’Neal was one of the celebrities who purchased a 2-4% minority stake in the Kings.

Sports Betting Deals With Celebrities

Since the U.S. Supreme Court took down the PASPA in 2018, sports betting has boomed in the United States. With a crowded marketplace, online sports betting operators have tapped celebrities to help sell their brand and give them the edge over their competitors.

BetMGM hired hockey great Wayne Gretzky last June while Tom Brady’s super model wife Gisele Bundchen serves as special adviser to the DraftKings board on environmental matters. Meanwhile, former NFL star Jerome Bettis is promoting BetRivers and former golfer Paige Spiranac promotes PointsBet.

Last month, WynnBET also announced that former NFL starts Chad “Ochocingco” Johnson and Mangold would become their brand ambassadors.

Wynn Online Sports Betting Business Going Public Via SPAC Merger

Wynn Las Vegas

Wynn Resorts Ltd.’s online sports betting business is going public by merging with a special purpose acquisition company.

According to a press release from Wynn Resorts on Monday, the company is merging Wynn interactive division with Austerlitz Acquisition Corp.I, a blank-check company established by title-insurance magnate William P. Foley II. The transaction is expected to close by the end of the year.

The new entity will trade on the Nasdaq Stock Market under the name Wynn Interactive Ltd., with the trading symbol WBET.

Said Wynn Chief Executive Officer Matt Maddox in a statement:

“We are confident that this transaction will unlock the tremendous potential of Wynn Interactive to further accelerate growth and enable the business to capture the massive opportunity in North America.”

Online Projections

Wynn Interactive projected an online revenue of $708M for 2023, based on a 5% to 7% share of the U.S. market. The company’s current annual run rate is $100M per executives during a conference call for investors. Wynn Resorts shares gained as much as 3.1% to $129.67 in after-hours trading. They were up 11% this year through the close of Monday transactions in New York.

The Wynn merger follows the route that other big gaming companies have undertaken in recent times. DraftKings Inc., Golden Nugget Online Gambling Inc., and Rush Street Interactive have gone public after merging with a SPAC company. The deal is expected to fetch $640M in cash for Wynn Resorts.

About the Companies

Wynn Interactive is currently operating via WynnBet in six U.S states: New Jersey, Colorado, Michigan, Virginia, Indiana, Indiana, and Tennessee. The company says that it has market access opportunities in a total of 15 states that covers an estimated 15% of the United States population.

Austerlitz is one of six blank check companies founded by Foley through his Cannae Holdings and has reportedly created more than $140B in value. Foley, whose net worth was listed by Forbes at $1.9B, has holdings in the Las Vegas Golden Knights of the NHL, Fidelity National Financial, and software provider Black Knight.

Genius Sports Secures Data Partnership with WynnBET

Wynn Resorts Las Vegas
Genius Sports Group announced on Tuesday a multi-state official data partnership with Wynn Resorts’ online sportsbook brand WynnBET.

Under the deal, Genius Sports will supply WynnBET with its LiveData and LiveTrading Services in the three states where WynnBET currently has access to, namely Colorado, Michigan, and New Jersey. Genius Sports will also provide WynnBET with official data content for hundreds of sporting events including the English Premier League, Euroleague Basketball, and the 2021 NASCAR Cup Series which WynnBET is an authorized online gaming operator.

Per Jack Davidson, Chief Commercial Officer at Genius Sports Group:

“Along with its broad market-access and nationally-recognizable brand name, Genius is an ideal partner to enhance WynnBET’s expanding online sportsbook and in-game betting offering. With growing numbers of states introducing online betting regulation, in-game handle is quickly rising – and WynnBET recognizes the direct engagement and revenue benefits of official data in this landscape.”

Genius Sports Has Been Very Busy

Genius Sports has been very busy in the past months. Last November, it announced that its standing relationship with the NBA will stay in place. At the start of the year, Genius also expanded its partnership with Grupo Caliente. The company also purchased Sportscast, giving it access to the latter’s Scorebot data system. In an announcement last week, Genius also announced a deal with Australia’s National Basketball League.

With the recent approval of its online gaming licenses in Michigan and Virginia, Genius Sports now operates in 11 different U.S. states. Genius Sports also has partnerships with North American sports bodies such as the NCAA, PGA Tour, as well as the global basketball organization FIBA.

WynnBET Expansion in 2021

Meanwhile, WynnBET is determined to undergo a rapid expansion in 2021. The Wynn Resorts-owned gambling firm currently operates in Colorado, Michigan, and New Jersey. Last month, it received a conditional approval for an online gaming license in Tennessee.

New Jersey based Wynn BET also announced that it has secured market access and has submitted an application in Indiana. It also gotten market access in Iowa and Ohio and have submitted an application for licensing in Virginia. Launched in 2020, WynnBET is the authorized gaming operator of NASCAR since 2020.

WynnBET Forges Partnership with the NBA’s Memphis Grizzlies

Sportsbook
Wynn Resorts’ WynnBET casino and sports betting app has entered into a sports betting partnership with the NBA’s Memphis Grizzlies.

WynnBET’s partnership with the Grizzlies comes after the betting company recently became the Authorized Gaming Operator for NASCAR and the official sportsbook of the Martinsville Speedway and Richmond Speedway, pending approval in Virginia.

Innovative Digital-First Approach

The partnership will focus on an innovative digital-first approach and is expected to push the limits of traditional sports marketing partnerships by creating and promoting high-impact experiences that reflect the energy of both brands.

WynnBET will be integrated across the different digital and broadcast programs of the Grizzlies and Grind City Media. An on-demand media platform plus a digital content studio will also be established by the partners. WynnBET and the Grizzlies will also work together on cross-promotional campaigns that will leverage the Grizzlies’ digital footprint, including web and mobile applications and social media. A WynnBET branded lounge will be established in the Grizzlies’ FedEx Forum.

Strengthening its Industry Position

The partnership with the Grizzlies is seen as a move that will help strengthen WynnBET’s industry position. Currently, WynnBET is live in three states and has pending launches in several other jurisdictions. With its acquisition of BetBull last year, WynnBET is poised to continue seeking lucrative sports betting partnerships in key jurisdictions to increase its player base.

WynnBET is now available in New Jersey, Colorado, and Michigan. It currently has a pending application in Virginia. WynnBET also has market access opportunities in Indiana, Iowa, Massachusetts, Nevada, Ohio, and Tennessee. The application and market access are still subject to the necessary approvals by the regulatory authorities in the respective states.

WynnBET Partners With Elite Casino Resorts For Sports Betting Market Access to Iowa

Wynn Resorts Las Vegas
Last Friday, WynnBET secured approval for the launch of the company’s betting app in Iowa, making it the latest state ready to host Wynn Resorts’ online gaming platform. The access was made possible via a partnership with Iowa-based Elite Casino Resorts.

Elite Casino Resorts owns and operates three premier destination casino resorts in the Hawkeye State including the Riverside Casino and Golf Resort which is located just outside of Iowa City.

WynnBET is operated by Wynn Interactive, a joint venture of casino operator Wynn Resorts and U.K. based BetBull. 71% of the partnership is owned by Wynn Resorts, which operates casinos in Las Vegas, Boston, and Macau. According to its third-quarter earnings conference call, Wynn Resorts has already invested $80M in Wynn Interactive.

Access to Seven States

WynnBET offers casino and sports betting apps which are designed to deliver the same quality of service and guest experience that Wynn Resorts is known for. With its entry in the Iowa market, WynnBETnow has market access to a total of seven states.

It is currently operational available in New Jersey and Colorado, and will soon open its doors to online players in Michigan. WynnBET has also secured access to the markets in Indiana, Nevada, and Massachusetts before recently adding Iowa to its list of markets. It has also submitted applications for online gambling licenses in Tennessee and Virginia.

Fast-Tracking Discussions

Aside from these markets, the gambling company is fast-tracking discussions in several dozen other larger jurisdictions which have yet to be announced. The current and prospective market access would enable WynnBET to reach an estimated two-thirds of the total online gambling community in the United States.

Sports Betting is currently legal in a total of 19 states plus Washington D.C. with another six more states expected to launch this year. Additional states have expressed their interest in the legalization of sports betting during their upcoming legislative sessions.