Oneida Tribe Officially Launches Oneida Casino Sportsbook

Oneida Casino Front Entrance And Logo

The Oneida Nation officially launched its retail sportsbook at the Oneida Casino in Green Bay, Wisconsin last Thursday.

The launch was attended by Oneida Tribe leaders and casino officials who said that the lounge isn’t just a sports betting shop but also a place where guests can enjoy a wide array of experiences with amenities that include wall-to-wall television coverage of sporting events, betting machines, and a bar with several food and drink options.

Labeled as having a user-friendly system, the software and infrastructure for the sportsbook was developed in partnership with International Gaming Technology (IGT).

First Legal Sportsbook in Wisconsin

Last November, the Oneida Nation opened a temporary sportsbook inside its main casino near Green Bay Austin Straubel International Airport. The sportsbook was the first of its kind to offer legal wagers on Wisconsin’s three pro sports teams- Milwaukee Bucks, Green Bay Packers, and Milwaukee Brewers, and all other pro sports. Betting on college events are also allowed except for games involving the state’s college teams.

The permanent sportsbook, which is located at the former Lombardi Sports Bar and Grill which closed during the pandemic, has 60 televisions showing sports, open concept pub tables, couches, and group areas. It had a rushed “soft launch” last February just before Super Bowl LVI with Oneida looking to capture a piece of the pie of the most heavily-bet game of the year in the United States.

Oneida Casino Sportsbook Mobile App

Last February, the tribe complemented its retail sportsbook at the Oneida Casino by launching the first mobile sports betting option in the Badger State via its Oneida Casino Sportsbook App. With the app, sports bettors in the state are now able to place mobile sports bets at the tribe’s gaming venues and select locations.

The geofenced Mobile App also works at the Oneida’s one-stop rest shop locations which offer slots gaming, convenience items, and gasoline. The locations include HWY 54 One-Stop, Four Paths One-Stop, Westwind One-Stop, Packerland Casino & One-Stop, HWY 29 Travel Center Casino & One-Stop, HWY E & HWY EE One-Stop, and Larsen One-Stop.

Potawatomi Tribe and Gov. Evers Ink Legal Sports Betting Deal

Odds Board and Money

Milwaukee’s Potawatomi Hotel & Casino has entered into a sports betting agreement with the state of Wisconsin, through Gov. Tony Evers, on Friday.

The compact will allow the tribe to offer legal sports and non-sports betting at the Potawatomi Casino. The deal also allows the tribe to offer sports betting at the tribe’s Forest County Casino.

Said Forest County Potawatomi Chair Ned Daniels Jr.:

“We appreciate Governor Evers and his administration working with us in a government-to-government manner to provide our tribe the tools needed to compete in the marketplace and giving us the business certainty to continue our investments in Milwaukee and throughout the state.”

The signed agreement will be sent to the U.S Department of Interior. The document will undergo a 45-day review by the department before taking effect. The Potawatomi tribe plans to open the sportsbook at the Potawatomi Hotel & Casino at 1721 W. Canal St. by the end of this year.

Potawatomi’s Revenue Decline

The introduction of sports betting at the Potawatomi Casino comes at a time when the tribe suffered a steep decline in revenues due to the COVID-19 pandemic, forcing the tribe to layoff employees, cut dividends to tribal members, and end a variety of services.

The casino reported a total of $293 million in casino winnings for the 12-month period ending June 30, 2021 and $292 million in 2020. Those figures are 28% below the 2019 or pre-pandemic numbers produced by the casino. During the period ending June 30, 2019, the Potawatomi won more than $400 million via bets taken at its Milwaukee slots, off-track betting windows, and a variety of table games including poker, craps, and blackjack.

Not the First to Offer Legal Sports Betting

The Potawatomi tribe won’t be the fist to offer legal sports betting in Wisconsin though. The Oneida Casino in Green Bay also offers sports betting as does the St. Croix Chippewa Indians at their northwestern Wisconsin casino. Tribal officials from the other Indigenous nations in Wisconsin that operate casinos have not made any public comments on legal sports betting.

At the Oneida Casino, bettors can place wagers on the state’s three professional sports teams: the Green Bay Packers, Milwaukee Bucks, and Milwaukee Brewers. The casino is also allowed to offer bets on other events like the Oscar Awards but for the meantime, the focus is on sports, both professional and collegiate. Bets on Wisconsin’s college teams however, are not permitted.