William Hill Shareholders Approve Caesars Entertainment Takeover

Odds Board and MoneyCaesars Entertainment’s proposed takeover of William Hill has been approved by the latter’s shareholders, paving the way for the “historic acquisition” to be completed next year.

In a virtual vote held on Thursday, over 86% of William Hill shareholders accepted Caesar Entertainment’s $3.7B bid for the U.K. bookmaker, subject to the approval of the English court. The number was easily more than the 75% needed to consummate the deal.

Both parties are said to be making progress towards securing all the necessary regulatory requirements needed to close the transaction. According to Caesars, they are expecting to conclude the deal by the end of the second quarter of 2021.

Said Caesars Entertainment CEO Tom Reeg:

“We are pleased to have received William Hill shareholder support for our recommended cash offer. We will continue to work towards satisfying the remaining regulatory conditions and look forward to completing the transaction next year and integrating William Hill US into our Caesars sports betting and iGaming franchise.”

Focus on US Assets

Caesars Entertainment has made it clear that its focus is on William Hill’s U.S. bookmaking business which consists of 170 retail shops in 13 different states. The owners of Caesars Entertainment added that they intend to sell the U.K. bookmaker’s non-US operations, including 1,400 U.K. betting shops.

Last week, GVC Holdings CEO Shay Segov said via Bloomberg that his company is interested in making a bid for William Hill’s UK and European assets. Also reportedly interested in bidding for William Hill’s non-US assets is Apollo Management Corporation which previously backed out of a bidding war with Caesars Entertainment for the entire William Hill business. Apollo is said to be particularly interested in William Hill’s UK business. William Hill’s online revenue in the UK is twice as large as its overseas online income.

Monumental Acquisition

Last September, Caesars Entertainment agreed to a monumental acquisition of the British-based gambling company. The move was aimed at the expansion of its share in the U.S. sports betting industry which has exponentially grown since the U.S. Supreme Court repealed the 1992 Professional and Amateur Sports Protection Act.

Caesars Entertainment currently owns 20% of William Hill’s U.S. operations. Under the current partnership, William Hill  has the exclusive right to operate sports betting under the Caesars brand. Caesars believes that merging the assets of both companies represents a compelling opportunity to improve the offering and experience for their customers.

The Caesars-William Hill Takeover Has Officially Been Confirmed

Over the past few years, Caesars has grown to become one of the most powerful gambling companies in the world. Rumors of this company acquiring William Hill have been circulating for weeks. New reports are now surfacing that the Caesars-William Hill takeover has been officially confirmed.Handshake Picture

This is another huge move for Caesars. Today, we’re going to look at the specific details of this massive new acquisition. We’ll also talk about what it means for the US gambling industry moving forward.

Let’s get into it!

Caesars is Now the Biggest US Casino Companies

There’s a good chance you’ve heard about Caesars sometime over the past few years. Back in mid-2018, news broke that the company was being taken over by Eldorado Resorts. This merger cost an astounding $17 billion and would form the largest US casino company in history.

This deal took much longer to complete than many initially predicted. Both Caesars and Eldorado Resorts needed to gain approval from various state gambling commissions. The companies also needed to receive permission from the FTC for the merger to finalize.

Finally, this summer, the merger was completed. Eldorado decided to retain the Caesars name, yet kept the company’s headquarters in Reno, Nevada. As of now, Caesars owns and operates 50 major casinos around the country.

The merger didn’t finish at the most ideal time. At the time of its completion, the US casino industry was still struggling to get back on track. Even today, land-based casinos around the country are still seeing significantly lower revenue earnings than they did in 2019.

Some felt that Caesars would simply hold back and wait while the gambling industry recovers. That doesn’t appear to be the case. This massive company is now set on taking over one of the world’s largest sports betting operators.

New reports claim this deal has officially been agreed to.

The Caesars-William Hill Takeover is Now Confirmed

As we just mentioned, the US gambling industry is in a very unusual position right now. Land-based casino earnings have been dropping, yet many states are seeing massive surges in sports betting revenue lately. That fact seems to have gained the attention of Caesars, which is now looking for new ways to profit off this industry.

Reports recently surfaced that William Hill was receiving offers from several companies for a potential buyout. That included Caesars, although the specific bid amount was not revealed. News has now broken that the Caesars-William Hill takeover is officially underway.

According to these reports, Caesars paid $3.7 billion to acquire the company. Company officials claim to be mostly interested in William Hill’s U.S. assets and plan to sell the majority of the company’s operations in the United Kingdom and elsewhere around the world.

Tom Reeg, CEO of Caesars, spoke about the new deal with the media this week.

“The opportunity to combine our land based-casinos, sports betting and online gaming in the U.S. is a truly exciting prospect,” Reeg said. “William Hill’s sports betting expertise will complement Caesars’ current offering, enabling the combined group to better serve our customers in the fast growing U.S. sports betting and online market.”

Interestingly, Apollo Global Management has also acquired a piece of William Hill. Some analysts speculate this company will take over the brand’s UK assets. That has yet to be officially confirmed.

This is a huge move for Caesars and should help the company establish a foothold in the sports betting market. What states will this company now begin to focus on?

US Sports Betting Market Continues to Grow

It’s been more than two years since the US Supreme Court struck down PASPA. Doing so gave every state in the country the ability to legalize sports betting. Today, 24 states have approved legislation to legalize and regulate their sports betting industries.

Unlike the land-based casino industry, sports betting has been surging this year. Many of the top US sports leagues have resumed their operations. As more seasons begin to start, sports gambling revenue increases around the country.

Revenue has been growing particularly quickly over the past couple of months. Not long ago, New Jersey saw a record-high level of sports betting revenue. Colorado has also been seeing massive earnings from this industry.

The 2020 NFL season officially began earlier this month. With the league now up and running, sports betting has been surging. Many analysts predict that states will see another record set during the month of September.

William Hill already operates in several states. With the Caesars-William Hill takeover now confirmed, it’s likely that the company will begin focusing more on states where sports betting has only recently been legalized. It certainly comes at a good time.

Are you surprised to hear that Caesars has purchased William Hill? Will this be a smart long-term investment for Caesars? Let us know in the comments section below!

William Hill Receives Offer from Caesars and Apollo For a Potential Takeover

Caesars Entertainment
William Hill Plc announced last Friday that it has received separate offers from Caesars Entertainment Inc. and Apollo Global Management Inc. for a potential takeover.

The U.K.-based sports betting company said that talks on the two different cash proposals are ongoing but added that it remains uncertain if there will be a formal offer presented. William Hill said in a statement that both Apollo and Caesars have until October 23rd to make a formal offer or walk away from a potential deal as per UK takeover rules.

Per William Hill:

“Following an initial written proposal from Apollo on 27 August 2020, William Hill received a further proposal from Apollo and proposals from Caesars.”

Shares Surge

Shares of William Hill surged as much as 41% in London trading on Friday, which was an intraday record. The UK bookmaker now has a market value of about $4B. Rival betting companies also saw their stock rise last Friday with GVC Holdings Plc putting on an extra 15.5% and Flutter Entertainment Plc gaining 6.7%. Similarly, shares for Apollo was up by almost 3% while Caesars jumped by as much as 8.4%.

Apollo has a history of making investments in the gambling sector. In 2008, it joined forces with TPG for the buyout of Harrah’s Entertainment Inc. which was subsequently renamed as Caesars. Last year, the buyout firm also acquired a share in Italy’s Gamenet Group SpA.

Partnership With Caesars

William Hill already has a partnership with Caesars. Earlier this month, it was announced that Caesars had forged a deal with ESPN to link William Hill’s sports betting app in states where sports betting is already legalized in the United States. William Hill has also been appointed as the official odds provider of ESPN and as such, it will appear in all of ESPN’s platforms.

Last month, ESPN opened a high-tech studio at the Linq Hotel + Experience. The 6,000 square foot facility has been tabbed as the epicenter of ESPN’s sports-betting themed content. ESPN’s “Daily Wager” program was also transferred to the new studio which will broadcast Las Vegas-exclusive sports betting and entertainment news.

One of the World’s Largest Sportsbooks

William Hill is one of the largest sportsbooks in the world with offices in 10 different countries. Since Chief Executive Officer Ulrik Bengtsson took over last year, the company has been focused on building its online business.

Since the United States Supreme Court repealed the Professional and Amateur Sports Protection Act in 2018, William Hill has been building up its presence in the U.S. The American market has become more attractive for the company after UK gambling regulators slapped a stake limit on betting machines. This regulation led to the closure of 700 shops in Great Britain.

William Hill and CBS Rollout New Fantasy Football Offerings

William Hill
William Hill US and CBS Sports announced on Wednesday that they are rolling out new product offerings to kick off their partnership ahead of the fantasy football season in the US.
The fantasy football season follows the schedule of the current NFL Season which begins on Friday, September 10, 2020 and ends on January 3, 2021.

In a statement released on Wednesday, William Hill President of Digital Ken Fuchs said:

“Our partnership is a first-of-its-kind, creating an experience geared to the sports fan and fantasy player that showcases William Hill content and products across the CBS Sports Digital landscape. We’re ready for fantasy football season to begin and can’t wait to introduce fans to the future of sports betting while taking their game to the next level.”

Educating Sports Fans

The rollout includes a new parlay free-to-play game as well as extensive odds and data coverage across all CBS platforms. Product integration also involves fantasy game enhancements, interactive betting markets within scoreboards, and extensive betting content. It also gives sports bettors access to educational tools such as prop and bet calculators.

According to William Hill, most of the offerings are intended to educate sports fans on how to make picks for fun, understand the sports betting market, and go directly to William Hill’s products to complete their betting transactions seamlessly in states where it is live.

Currently, William Hill US is available in 11 states where sports betting has been legalized plusThe Bahamas and the District of Columbia. Its mobile offerings are available in Colorado, Iowa, Nevada, New Jersey, and West Virginia.

Exclusive Sportsbook and Wagering Data Provider

Last February, William Hill took a huge step in its US expansion when it announced that it had forged a strategic partnership that would make it the exclusive sportsbook and wagering data partner of CBS Sports across all platforms, including CBS Sports Fantasy which is one of the largest fantasy platforms in the world.

Under the agreement, CBS Sports will utilize William Hill’s odds, experts, and more than 140 sportsbooks to solidify its digital presence. In return, William Hill will receive exclusive rights to promote its brand across all CBS Sports’ range of digital properties, including CBS Sports Fantasy.The deal kicked off with the initial integrations last March and with the start of the NFL season, the full rollout is now live.

The new betting experiences are currently rolled out across all CBS platforms including CBSSports.com, CBS Sports Fantasy, SportsLine, CBS Sports HQ, and CBS Sports Fantasy Mobile Apps.

NGCB Approves William Hill’s Takeover of CGT Operations in Las Vegas

William Hill

British company William Hill has received the green light to purchase CG Technology’s operations in Nevada. On Thursday, the Nevada Gaming Control Board approved Wiliam Hill’s takeover of CGT’s assets in the Silver State.

William Hill CEO Joe Asher said that he was excited with the approval of the acquisition. He added that they have started discussions with Las Vegas Sun for the renovation of the Venetian sportsbook. Asher also said that they are looking to renovate Silverton:

“There are some things we will do a little differently. We just wanted to get the finish line. We’ve invested millions into sportsbooks in this state.”

Significant Presence on the Strip

The approval will allow William Hill to take control of the sportsbooks of The Venetian Las Vegas, Palazzo, Tropicana Las Vegas, Cosmopolitan of Las Vegas, Palms, and Silverton. All casinos are on or near the Las Vegas Strip which is a market where William Hill can grow.

Willam Hill announced the planned takeover last year. As one of the largest sportsbooks in the world, William Hill already has a strong presence in Nevada. Prior to the news of its proposed acquisition of CGT’s assets, William Hill operated 113 race and sportsbooks in the Silver State. However, it lacked a significant presence on the Strip.

The deal effectively removes one competitor from the picture and puts William Hill brand in some of the Strip’s most shiny casino gems. Nevada is currently home to around 200 sports betting locations and the British company continues to grow its presence in the U.S. market.

End of The Road For CGT

Asher was the managing director of CG when it came to Nevada during the mid-2000s. It was then known as Cantor Gaming and was the sports betting branch of the financial company Cantor Fitzgerald. Asher quit in 2007 to form his own sportsbook firm called Brandywine Bookmaking which quickly grew into 16 race and sportsbooks in Las Vegas under the name Lucky’s Race and Sports.

For its part CG has a history of being penalized by the Nevada Gaming Control Board. It has been penalized three times for various violations including allowing out-of-state wagers, accepting bets after the conclusion of events, and paying out too much and too little on some wagers. CG paid a total of $10M across those violations.

ESPN also reported that CG was involved in in an “illegal gambling and money laundering scheme” which cost it another $22.5M in federal penalties. The NGCB had threatened to revoke CGT’s license as recently as last year but it survived the storms. However, this latest development does look like the end of the road for CGT in Las Vegas.

William Hill Sees Sharp Drop in US Betting Action

Outside Entrance to Euro William HillAs professional sports resume around the world, sportsbooks and oddsmakers have turned their attention to international football, baseball, and golf.

William Hill says the return of the Bundesliga, Germany’s premier football league, is an encouraging sign for the sports betting industry. The company noted in a trading statement released this past Friday, May 15, that international football accounts for approximately half of its online sportsbook business in the United Kingdom.

Despite the increased attention on niche international sports, there’s still a massive chunk of revenue missing from William Hill’s sports betting business.

Decrease in Amounts Wagered at Sportsbooks

William Hill currently operates in nine U.S. states: Delaware, Indiana, Iowa, Mississippi, Nevada, New Jersey, New Mexico, Rhode Island, Washington, D.C., and West Virginia.

From March 11 to April 28, the total amount wagered at U.S. sportsbooks operated by William Hill decreased by 86% compared to the same period the previous year. In the United States alone, the company reported a 90% decrease in total net revenue.

Economic Woes Lead to Furloughs

The majority of William Hill employees who staff the company’s betting shops have been furloughed indefinitely during the COVID-19 pandemic.

The trading statement mentions that William Hill has also cancelled company bonuses, salary increases, and is deferring hiring to reduce staff costs. Dividend payments to investors have been suspended until further notice.

William Hill Online Casino Coming to U.S.

While the COVID-19 pandemic has disrupted business at William Hill’s retail sportsbooks, the company plans to accelerate growth in its internet gaming division by launching an online casino in the United States.

Pending regulatory approval, William Hill plans to debut its new online casino product during the second half of 2020. Reportedly the online casino will launch in the state of New Jersey first, and then the company will roll out the product to every state it has a license to operate in.

Ulrik Bengtsson, CEO of William Hill, commented in the report:

Our ambition to build a digitally led, internationally diverse business of scale is proving beneficial during the disruption as our international online business has performed very strongly. We have accelerated product developments in the US in particular to ensure we are well positioned when sports activity reopens.

William Hill recently set up drive-thru kiosks to service sportsbook clients in Nevada, as mobile wagering remains a top priority for the online gaming giant. The company is still seeing plenty of action via its app. Reportedly, sports bettors have found their interest piqued by table tennis and obscure international football matches.

William Hill US CEO Joe Asher to Donate His Entire Salary to Furloughed Employees

It’s a breath of fresh air when we can actually hear some good news for once. Amidst all the panic and unemployment, employees of William Hill US that are on furlough will continue to receive an income.

William Hill Classic Logo


Joe Asher, CEO of William Hill US, is donating his entire salary to his furloughed employees. He is doing this through a foundation he set up within the company.

In an interview, Joe said:

“It wasn’t that hard, to be honest with you, it didn’t feel right to take a paycheck when we have so many employees that were out of work.”

“I told them we are in this together and whatever they can do, they should help, even if it’s only 20 bucks, it’s totally cool. But I want everyone to do something.”

Joe Asher has received a very positive response from this, and he says that he hopes to inspire and motivate others in the gaming community.

What’s Happening with the Casino Industry?

As of Wednesday, US-based casinos were forced to close their doors. This means casinos have been labeled as “non-essential,” which has forced over 400,000 people out of work across the US.

This is no different than other industries that have been closed to shut down due to the COVID-19 outbreak. However, the casino industry plays a substantial economic impact in places like Las Vegas and Atlantic City.

How Long Can Casinos Survive?

Only the casinos themselves can know for sure, but it’s projected the Caesars Palace has enough money to sustain itself anywhere from 8 – 16 months. Money is still being burned daily, and the country as a whole has no idea how long these quarantine rules will be applied.

Right now, the state of Nevada closed all non-essential businesses for 30 days, and who knows if that’s the end of it.

William Hill US Cares for Their Employees

Joe Asher seems to genuinely care for the employees of his company. Part of the foundation he has set up is set to pay for 100 percent of the William Hill US workforce health insurance.

“We can’t lose people to illness in a medical crisis because they didn’t have insurance,” he said. “That’s immoral.”

This is an incredibly kind gesture on the part of Joe Asher and William Hill, and I hope that other industries and business owners take notice of this.

Joe Asher had this to say about the pandemic as well:

“We don’t know how long this is going to last,” he said. “But this company has been around for 86 years. William Hill survived World War II and I’ll be damned if it dies on my watch. We’ll get through it.”

In Closing

Like the rest of you, I have no idea as to when this will be over with. All we can do for now is wash our hands, keep our distance and wait this out.

If having no casinos to go to is driving you crazy, consider trying some of theonline casinos we have recommended here on our site.

Stay safe, everyone!

The Sportsbook at Circus Circus is About to Improve

Not long ago, MGM Resorts International officially sold Circus Circus. Since that time, the new owner has claimed he wants to significantly upgrade the property. Recent reports indicate that the sportsbook at Circus Circus is set to improve dramatically.

Circus Circus Hotel-Resort

It’s extremely exciting news for fans of this venue. The new sportsbook is expected to be fantastic. Today, we’re going to take a quick look at why this property was sold, and how it may change in 2020.

Let’s get into it!

The Sale of Circus Circus is Officially Complete

Las Vegas is home to many of the biggest and best casino-resorts in the world. Some of these venues have been open for decades. Others are fairly new. Circus Circus first opened its doors to the public in 1968. Years ago, MGM Resorts International acquired this venue.

For a time, this was a popular hotel-casino that attracted visitors from around the country. Over the past few decades, however, the popularity of Circus Circus has declined. It’s gone through very little renovations and does not offer nearly as many amenities as most other hotel-casinos in the city.

The location of Circus Circus also leaves a lot to be desired. It’s in the northern area of the Las Vegas Strip, which has struggled to attract tourists. Officials within MGM Resorts eventually decided that it was time to sell this property.

Surprisingly, it didn’t take long for MGM to find a buyer. Phil Ruffin immediately expressed his desire to purchase the hotel-casino. He eventually agreed to purchase Circus Circus for $825 million.

Not long ago, members of the Las Vegas Gaming Commission officially approved this sale. Now, Mr. Ruffin can begin to officially come up with new plans for this venue. It now appears that he’s interested in upgrading the sportsbook at Circus Circus. Will this help to bring in more visitors?

Plans to Improve the Sportsbook at Circus Circus Are Announced

Not long after Ruffin purchased Circus Circus, he teamed up with William Hill to operate the casino’s sportsbook. William Hill is one of the largest sports betting operators in the world. It’s based in the UK, yet it’s begun to push heavily into the US market over the past year.

This week, William Hill announced its plans to upgrade the sportsbook at Circus Circus. Joe Asher, CEO of William Hill US, claims the improvements will come after the Super Bowl in February of 2020. He spoke to the media and claimed that the improvements will help to bring new life to the Strip’s northern area.

“The north end of the Strip has so many new and updated offerings opening over the next few years and we’re excited to plant another flag in this part of town,” Asher said.

The upgrades to this sportsbook include updated video screens, odds boards, and direct access to William Hill’s mobile betting application. It will be one of the largest changes to this sportsbook since its opening.

The new sportsbook at Circus Circus will certainly help this venue. It’s been criticized in the past for its outdated amenities. Hopefully, more people begin choosing to stay and gamble here.

The Northern Las Vegas Strip is About to Get Better

As we already mentioned, the northern area of Las Vegas has struggled over the past couple of decades. Many of the city’s most impressive venues are located in the central area. Fewer individuals are now choosing to stay in the north.

This may be changing soon, though. Several impressive projects are underway in the northern Las Vegas Strip that will have a major impact. This includes the upgrades to the sportsbook at Circus Circus.

The biggest project here is called Resorts World Las Vegas. This is a massive casino-resort being constructed by the Genting Group. It’s costing more than $4.3 billion to construct, making it the most expensive hotel-casino ever built in the city.

Resorts World is expected to be incredible. Many believe it will completely transform the northern area of the Strip. Resorts World will finally open to the public in 2021.

It’s an exciting time for both locals and tourists in this city. We’ll need to wait and see how much this city changes once Resorts World is built. Stay tuned for updates over the next few months!

Sports Betting in Capital One Arena is Almost Here

Lawmakers in Washington DC have officially approved sports gambling. Recently, several groups here have pushed to allow sports betting in Capital One Arena. It’s now looking like this is closer to happening than many expected.

View Inside Capital One Arena

The owner of this famous arena claims to have secured a deal with a major sports betting operator. Let’s take a look at this city’s road to sports betting legalization, and how sports gambling could become available inside the Capital One Arena.

Washington DC’s Road to Sports Betting Legalization

Sports betting has never been more popular in the US than it is right now. For many years, only Nevada was legally allowed to offer sports wagering options. In May of 2018, the Supreme Court struck down PASPA, giving every state in the country the ability to set laws on the sports betting industry.

Almost immediately after PASPA was removed, New Jersey chose to legalize sports gambling. It’s proven to be an extremely lucrative industry for this state. New Jersey’s sports betting market now earns more than Las Vegas.

In 2018, prior to PASPA being removed, lawmakers in Washington DC approved the Sports Wagering Lottery Amendment Act. This Act made it possible for the state to allow sports gambling after the federal ban was removed. In May of 2019, officials in DC put the Act into effect and sports betting was made officially legal.

It’s still unclear when the first legal sports wagers will be made in this state. Many companies are looking to break into this new market. Interestingly, the city’s biggest sports arena is now preparing to offer in-arena sports wagering options.

Owner Confirms Sports Betting in Capital One Arena is Coming

For months, officials at Monumental Sports and Entertainment have discussed plans to open sports betting in Capital One Arena. Ted Leonsis, owner of this sports arena and CEO of MSE, talked about his goal to open sports gambling options here back in April.

“There will be a sportsbook inside the building accessible from the outside and depending on the league and depending on the event, it might be accessible from the inside as well,” he said. 

Leonsis owns the Washington Wizards and Washington Capitals, who both play inside this arena. He believes that offering sports betting options inside the arena would help to bring in more visitors and generate massive revenue earnings. This week, Leonsis confirmed that sports betting in Capital One Arena is one its way.

In an official press release, the owner revealed this his company had partnered with William Hill to open a sportsbook inside the arena. William Hill is one of the top gambling companies based in the UK. It’s focused on expanding into the US market and is now operating in 10 different states.

William Hill will soon begin construction on a multi-level sportsbook inside this sports arena. It will be open seven days a week, even when no sporting events are taking place. Leonsis recently commented on this company’s role moving forward.

“William Hill will manage and be solely responsible for the business of the sportsbook and ensure that we as the team franchises never touch the money. We are always pushing the limits on what’s possible in sports. Monumental has led the way on sports gaming and is among the first in sports to integrate real-time data into the live game experience.”

When Will Sports Betting Become Available Here?

Washington DC’s City Council voted to legalize sports betting late last year. Unfortunately, there have been several legal hurdles that have prevented any sports betting options to open up here. There is currently an injunction in place that’s making it impossible for any sportsbooks to start operating here.

It’s beginning to look like this injunction will soon be resolved. Several officials in this city have stated that the first sports betting options will become available here before the end of 2019.

According to signs posted inside the arena, sports betting in Capital One Arena will be available in 2020. Only those above the age of 21 will be able to place sports wagers here. This is an extremely exciting time for sports fans inside this city.

It’s still unclear exactly what forms of sports gambling will become available here. It’s likely that visitors will have the ability to place wagers on live sporting events taking place inside the arena.

Make sure to stay tuned for more US sports betting news over the next new months!

William Hill and the NBA Announce New Partnership

One of the world’s biggest gambling companies is continuing to push into the emerging US market. This week, William Hill and the NBA have officially agreed to a partnership. William Hill will now act as an official sports betting partner of the popular US sports league.

William Hill Logo

The US has the hottest new sports gambling market in the world. It makes sense for gambling companies to secure partnerships with sports leagues. Let’s take a look at the details of this new partnership, and what it means for US sports gamblers.

Gambling Companies Continue Push Into the US Market

In case you’re unaware, every state in the US now has the ability to legalize sports gambling. The Supreme Court struck down PASPA in 2018, which had previously limited sports betting to Nevada. Today, 19 states have outright legalized sports gambling. More are likely to do so over the next couple of years.

Sports betting is proving to be a hugely successful industry for many states. New Jersey, for example, is earning millions of dollars every single month from this industry. Atlantic City, where all of New Jersey’s casinos are located, is now earning more from its sports betting operations than Las Vegas. Several new sportsbooks have recently opened here, too.

It wouldn’t be a surprise to see almost every US state legalize some forms of sports gambling. Today, many now allow both online and land-based sports betting. Others only allow this form of gambling to take place inside casinos.

As a result of this new sports gambling boom, a huge number of companies are working to enter the US market. Several UK-based companies have begun offering sports betting services in several states. William Hill is among them. This company recently underwent a major transformation to ready itself for a push into the United States.

William Hill and the NBA have now agreed to an official partnership. Let’s look at what these two powerhouses have in store.

William Hill and the NBA Are Now Partnering Up

The NBA is, without a doubt, one of the most popular sports leagues in the world. Many believe that in time, the NBA will grow to become even more popular than the NFL, the US’ top sports league right now. This week, the NBA announced that William Hill will become their official betting partner.

Scott Kaufman, Senior Vice President of the NBA, commented on this news to the media this week.

“William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market,” he said. “We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.” 

It makes sense for the NBA to partner with William Hill. The UK-based gambling company is already operating in 10 states. It has more than 85 years of experience in the gambling industry and is thought of as one of the best gaming operators in the world.

What Does This Partnership Mean for US Sports Bettors?

Moving forward, William Hill will have the ability to use the NBA’s official league date and logos across its sports betting platforms. The financial terms of this partnership are still unknown.

William Hill and the NBA will also be working to promote each other. The NBA will work to promote William Hill’s services across NBA.com, the NBA’s mobile app, and all of the league’s social media platforms.

Dan Shapiro, Vice President of Strategy and Business Development of William Hill US, is extremely excited to secure this new deal.

“We are proud of this creative partnership that benefits our customers and our partners nationwide while promoting legalized wagering on NBA events. The NBA has been a leader in recognizing the benefits of a legal sports betting market,” he said. “We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.”

In states where William Hill is operating, sports bettors will have access to a range of new NBA content. The ability to use official game data will make live betting options significantly easier.

Make sure to stay tuned for more US sports betting news over the next few months!