Monumental Sports & Entertainment announced a first of its kind partnership with Caesars Entertainment on Thursday.
The multi-year agreement will place the Caesars Sportsbook logo as a patch on the Capitals home and third jerseys. These jersey will be worn during the team’s games which will be played at the Capital One Arena beginning the 2022 season.
Said MSE president of business operations and chief commercial officer Jim Van Stone:
“Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL.”
First of its Kind Partnership in the NFL
The deal is the first to be announced since the NHL board of governors approved the league’s Jersey Advertising Program last month. Under the program, teams will be allowed to add advertisement patches to their jerseys for the 2022-23 season. These patches should fit in a 3 by 3.5 inches rectangle to be placed anywhere on the team’s jersey.
Aside from the jersey patch deal, the parties also expanded their long-standing partnership with more casino, gaming, and Caesars Rewards programming elements. It also provides for the entitlement of a Caesars hospitality space and VIP seating at the Capital One Arena.
Making History Again
Earlier this year, Caesars Entertainment and MSE also made history when Caesars Sportsbook opened a retail venue inside the Capital One Arena last May. The sports betting shop is the first of its kind to open inside a U.S. professional sports venue.
The two-story 18,000 square foot facility features 17 betting windows and 12 self-service betting kiosks to serve its local, regional, and global visitors. The shop also has Verizon 5G Wi-Fi capability to enable members to place bets using their mobile devices.