The sports wagering partnership between the MGM-GVC venture BetMGM and the Verizon-owned Yahoo Sports continues to flourish as the U.S. sports betting industry continues to grow.
Said Yahoo Sports general manager Geoff Reiss in an interview last week:
“What Yahoo brings to the partnership is the largest base of the most qualified, predisposed, and passionate sports fans. We have the ability to provide frictionless and seamless integrations between the products.”
Although the COVID-19 pandemic has disrupted the original roll-out plan, the integration between these two giant companies has been seamless and both companies continue to come up with fresh ideas and new features.
The newest features include fantasy sports users in eligible stats being able to access player prop odds on the player card and players’ tab within several locations. Users are then able to place corresponding bets on BetMGM’s platform. Aside from that, BetMGM has also leveraged Yahoo’s fantasy scoring system by coming up with prop bets based on fantasy point totals.
For now U.S. sports betting enthusiasts in New Jersey, Indiana, West Virginia, Colorado, and Tennessee are able to use their Yahoo accounts to register and sign-in to their BetMGM accounts. After registering to their BetMGM accounts, these Yahoo Sports users can then make wagers via BetMGM without having to download the BetMGM App.
In October 2019, Yahoo Sports and BetMGM announced an exclusive U.S. sportsbetting partnership that was geared towards creating collaborative content experiences and live events for fans. At that time, BetMGM was active in only two states. But with Yahoo Sports’ over 60 million monthly users, the partnership was bound to be mutually beneficial for both parties. Today, BetMGM is live in seven states with still many in the pipeline.
With U.S. sports betting now legal and active in 19 states and Washington D.C. plus another six states expected to launch in 2021, the sports betting industry is at an all-time high in the United States and the Yahoo Sports-BetMGM partnership is capitalizing on the rapid development.
BetMGM has been expanding its business this year. It recently got a license to offer online casino and sports betting products in Pennsylvania with its casino gaming in the Keystone State expected to launch this month. BetMGM officials are hopeful that sportsbetting will follow.
The company also has marketing partnerships with the NFL teams Pittsburgh Steelers, Tennessee Titans, Las Vegas Raiders, Detroit Lions, and Denver Broncos. Reiss sees these partnerships as part of the “fluid nature” of the growth of U.S. sports betting.