As one of its responses to the COVID-19 pandemic, Boyd Gaming Corporation has partnered with Aristocrat Technologies for the introduction of a cashless wagering digital wallet at Boyd’s Blue Chip Casino Resort Spa in Michigan City, Indiana.
With regulators asking gambling operators to come up with cashless strategies to combat the spread of the COVID-19 virus and customers looking to a convenient way to place bets, Boyd and Aristocrat have heeded the call. During an announcement last Monday, Boyd Gaming Senior Vice President and Chief Information Officer Blake Rampmaier said this innovation will enhance client experience at Boyd properties.
“Building on our strategic partnership with Aristocrat, Boyd Gaming continues to add best-in-class mobile cashless wagering and contactless solutions that will greatly enhance the patron experience at our properties. As previously announced, we will continue to leverage our partnership with Aristocrat to drive mobile innovation in a secure and exciting environment for our patrons.”Resort Wallet Feature
The digital wallet is part of Boyd’s “Resort Wallet” scheme. Under this feature, Boyd patrons can can place an amount on the account at the cashier’s cage. Then they can use their casino Loyalty Cards to access the casino floor and play games.This digital wallet eliminates the need to use cash when playing slot machines.
As of the moment, this cashless wallet feature can only be experienced by slot machine players, allowing them to use their B Connected loyalty cards to place wagers and cash out credits.However, Boyd plans to expand its use to table games, restaurants, and other casino amenities.
Expanding To Other Properties
The new product is currently limited to Blue Chip Casino but Boyd plans to expand its use to its other properties across the country, pending regulatory approvals and depending on the success of its maiden launch.Boyd Gaming also intends to integrate this cashless wallet to its B Connected Mobile App so that their patrons will fully experience touchless gaming.
With many regulators calling for the development of a cashless payment system, Boyd and Aristocrat believe that this pandemic-hit period is the best opportunity to offer cashless gaming solutions.