The NFL announced that it will be launching a $6.2 Million campaign for responsible betting.
With a slogan “Stick to your Game Plan. Always Bet Responsibly”, the initiative aims at educating bettors the risks of gambling and know where to get help when things go out of hand. The NFL is partnering with the National Council on Problem Gaming to improve the latter’s nationwide help line while also creating new treatment programs and improve existing ones.
Said Christopher Halpin, NFL executive vice president and chief strategy and growth officer:
“Sports betting is supposed to be fun. NFL’s executive vice president, chief strategy and growth officer. “We feel it is critical that the NFL uses the power of our voice to educate and encourage fans who choose to gamble to do so in a safe and responsible way. We also recognize that responsible betting programs across the country are under-resourced, especially as legalization spreads nationwide.”
17% of NFL Fans are Frequent Sports Bettors
Announced as a three-year effort, the NFL’s responsible betting initiative will utilize in-game messaging, broadcast, print, social media outreach, and in-stadium messaging to deliver its message. Some of the content will target people who are too young to legally place sports wagers but may feel tempted to do so.
The NFL said that 17% of NFL fans aged 21 or over describe themselves as frequent sports bettors while 30% call themselves casual sports punters or potential bettors who said they want to bet on the NFL once sports betting is legalized in their state. According to the American Gaming Association, 45 million Americans plan to place bets on the NFL this year, which is a sharp increase of 36% from the previous year’s survey result.
NFL Has Embraced Sports Betting
Since the U.S. Supreme Court repealed the 1992 Professional and Amateur Sports Protection Act in 2018, legal sports betting has grown exponentially in the United States. To date, a total of 26 states plus the District of Columbia have legal and regulated sports betting up and running. A handful of other states have already passed their own legislation but have yet to go live.
With the massive revenue potential, the NFL has grown to embrace legal sports betting after being strongly opposed to it for decades. Sportsbook partners are common among NFL teams and the league recently approved sportsbook commercials by exclusive sports betting partners during TV and Game commercial breaks.