NFL to Launch $6.2M Responsible Betting Campaign

Buccaneers in Formation on Left Sportsbook Moneylines on Right NFL Logo On Bottom Right Corner

The NFL announced that it will be launching a $6.2 Million campaign for responsible betting.

With a slogan “Stick to your Game Plan. Always Bet Responsibly”, the initiative aims at educating bettors the risks of gambling and know where to get help when things go out of hand. The NFL is partnering with the National Council on Problem Gaming to improve the latter’s nationwide help line while also creating new treatment programs and improve existing ones.

Said Christopher Halpin, NFL executive vice president and chief strategy and growth officer:

“Sports betting is supposed to be fun. NFL’s executive vice president, chief strategy and growth officer. “We feel it is critical that the NFL uses the power of our voice to educate and encourage fans who choose to gamble to do so in a safe and responsible way. We also recognize that responsible betting programs across the country are under-resourced, especially as legalization spreads nationwide.”

17% of NFL Fans are Frequent Sports Bettors

Announced as a three-year effort, the NFL’s responsible betting initiative will utilize in-game messaging, broadcast, print, social media outreach, and in-stadium messaging to deliver its message. Some of the content will target people who are too young to legally place sports wagers but may feel tempted to do so.

The NFL said that 17% of NFL fans aged 21 or over describe themselves as frequent sports bettors while 30% call themselves casual sports punters or potential bettors who said they want to bet on the NFL once sports betting is legalized in their state. According to the American Gaming Association, 45 million Americans plan to place bets on the NFL this year, which is a sharp increase of 36% from the previous year’s survey result.

NFL Has Embraced Sports Betting

Since the U.S. Supreme Court repealed the 1992 Professional and Amateur Sports Protection Act in 2018, legal sports betting has grown exponentially in the United States. To date, a total of 26 states plus the District of Columbia have legal and regulated sports betting up and running. A handful of other states have already passed their own legislation but have yet to go live.

With the massive revenue potential, the NFL has grown to embrace legal sports betting after being strongly opposed to it for decades. Sportsbook partners are common among NFL teams and the league recently approved sportsbook commercials by exclusive sports betting partners during TV and Game commercial breaks.

GVC Holdings is Focused on Responsible Gambling

One of the biggest and most profitable gambling companies in Europe is working hard to establish a name for itself in the US market. GVC Holdings, which owns companies such as Ladbrokes, has already begun operating in several US states. Recently, this company revealed that it’s focusing hard on promoting responsible gambling.

GVC Holdings Logo

State governments want to ensure that their residents don’t fall into gambling addiction. Today, we’re going to look at GVC Holdings’ new push into the US and talk about how this company plans to promote responsible gambling. Let’s get into it!

US Sports Betting Market Open Up to Foreign Companies

There’s never been a better time for both sports bettors and sports betting companies looking to enter the US market. In May of 2018, the Supreme Court officially struck down PASPA. This now allows every state in the country to set their own laws on the sports gambling industry.

New Jersey was the first US state to legalize sports betting after PASPA was struck down. In less than two years, this state has grown to become the most lucrative sports betting market in the country. New Jersey is now earning even more than Nevada from its sports gambling operations.

Unsurprisingly, a huge number of European-based sports betting companies are now working to break into the US market, Several already have. William Hill, for example, has restructured its entire company to better suit the US sports gambling industry.

GVC Holdings is also currently working its way into the United States. This company partnered with MGM Resorts International in 2017 to launch a new online sports betting app. This week, GVC announced that it was launching a new foundation to promote responsible gambling.

GVC Holdings Launches Responsible Gaming Foundation

As we’ve just mentioned, GVC Holdings is now active in the United States. This week, the company announced a new plan to curb problem gambling. This company has officially launched a new foundation that’s focused on responsible gambling, corporate compliance, and sports integrity.

The new foundation will team up with Harvard Medical School, the National Council on Problem Gambling (NCPG), and National Center for Responsible Gambling. The goal is to develop several US educational programs that warn gamblers about the dangers of addiction.

Martin Lycka, director of regulatory affairs at GVC Holdings, recently commented on this new company foundation to the media this week.

“This new US Foundation extends our Global Foundation,” he said. “The range of new initiatives and quality of partnerships express our global commitment to Corporate Social Responsibility (CSR).”

In partnership with the NCPG, GVC Holdings will collaborate on the development of responsible gambling educational programs for active military service personnel and veterans in 2020.

It’s great news to hear this company working to fight against the spread of gambling addiction in the United States.

GVC’s US Operations Are Already a Massive Success

Everyone knows that the US is now the most lucrative new gambling market in the world. It was expected that any companies entering this market would profit massively. Fortunately for GVC Holdings, it’s US betting app is already proving to be a huge success.

This company officially raised its annual core earnings forecast for the second straight time this year. GVC’s app, called BetMGM, is helping to generate the company’s major revenue earnings. Now, the company expects full-year core earnings of about $818.07 million.

Russ Mould, investment director of AJ Bell, confirms that the company is benefiting from its expansion into the US.

“The company’s fortunes seemed to have turned around since reporting half year results in August when it said the full year should be better than expected,” Mould said. “True to its word, its latest trading update confirms that business is going swimmingly.”

It’s likely that GVC Holdings will continue breaking into new states over the next few years. Perhaps in time, this company will even begin offering online casino gambling options in the US.

Stay tuned for more updates over the next few months!