Betway has secured a multi-year sponsorship deal with the Dallas Mavericks in its latest foray in the United States sports betting market.
The Super Group-owned sports betting company has been busy penetrating the NBA for sponsorship deals and now has added the Mavericks to its list of partner teams in North America’s premier basketball league.Under the agreement, Betway becomes the Mavericks’ official and exclusive free-to-play partner. Betway also secuers branding rights which will put its international-recognized logo around the Mavericks’ home court at the American Airlines Center.
Said Dallas Mavericks SBP for Corporate Sponsorship Ryan Mackey:
“Betway has been a phenomenal partner from the beginning, working with us to navigate this industry in a state where there are still many uncertainties yet potential for massive growth. We look forward to providing tremendous value to both Betway and our fans.”
Betway Continues Big Push for Sports Sponsorship Deal
The Mavs’ deal marks the sixth such deal for Betway which continues its big push for sports sponsorship deals to penetrate the fast-growing sports betting market in the United States. Previously, Betway forged deals with NBA teams like the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, Golden State Warriors and L.A. Clippers.
Dallas isn’t in a state where sports betting is legal, just as Chicago is. However, the Mavs’ popularity as a globally recognized brand with international basketball superstars like Luka Doncic and Kristaps Porzingis made the team very attractive to Betway. The sports betting company also noted the Mavs NBA record for sell-out games as a good indicator that the franchise will help promote the Betway brand in the United States.
Making Moves in the United States
Betway first expanded in the United States through a deal with Digital Gaming Corporation earlier this year to launch in 10 U.S. states. So far, they have been able to penetrate four markets, namely New Jersey, Colorado, Pennsylvania, and Indiana.
The European-based gambling company also signed an agreement with gaming supplier Evolution for its live casino and “first person” random money generator casino games. The live casino games include roulette, blackjack, baccarat, and poker. Betway plans to roll out these products in New Jersey and Pennsylvania in the coming months.