Ocean Casino Resort AC Sues Live! Hotel & Casino for Copying Marketing Slogan

Ocean Casino Resort AC
Ocean Casino Resort filed a lawsuit at a federal court on Tuesday, accusing Live! Casino & Hotel Philadelphia of “infringement and unfair competition” for using a similar marketing slogan without its consent.

The Atlantic City hotel and casino argued that its “Go for the Win” marketing slogan is its “unique and distinct service product. In fact, Ocean filed an intent-to-use application for the slogan with the U.S. Patent and Trademark Office last May.

Seeking A Court Order

According to the lawsuit, Live! Casino and Hotel’s marketing campaign was done “with full knowledge and conscious disregard of the rights of Ocean, and are willful, intentional, and deliberate acts, made in bad faith with the intent to trade on the goodwill and of the service mark of Ocean.”

Lawyers representing Ocean said that the “unauthorized use” of its slogan will cause confusion, mistake, and deception that the two gambling properties are connected. Likewise, Ocean stated that its ability to offer services under its “Go for the Win” campaign has been disrupted.

As a result, Ocean Casino Resort is seeking a court order to prevent Live!Casino & Hotel from using the marketing slogan and instruct Live! Casino & Hotel to destroy all marketing collaterals associated with the advertising campaign.

Part of Efforts to Bring Back Customers

Ocean Resort Casino launched the “Go for the Win” marketing campaign last June as part of their efforts to bring back their customers amid the COVID-19 pandemic. Ocean reportedly spent $140,000 to develop the marketing campaign with its advertising agency.

The Atlantic City casino added that it spent more than $1.5 million to promote the campaign in the South Jersey and Philadelphia regions via advertisements on billboards and media platforms.

One month later, Live! Casino & Resort came up with its “Let’s Go for the Win” promo to generate more business for its brand news Southern Philadelphia gambling property. Live! Casino used its marketing slogan in ads on TV, social media, and websites. The company even placed it on a huge electronic billboard near Ocean Casino Resort in Atlantic City.

Ocean Casino-Resort is Suing a Pennsylvania Casino Over Advertising

Ocean Casino Lawsuit

Atlantic City is home to some of the biggest and most powerful casinos in the United States. That includes the Ocean Casino-Resort, one of the newest properties to open its doors in this city. New reports have just surfaced claiming that the owners of this property are now suing a major Pennsylvania-based casino.

Now is a great time to talk about why this lawsuit is being made. We’ll also talk about how the casino industries in New Jersey and Pennsylvania are faring right now.

Let’s get into it.

Ocean Casino-Resort Files Lawsuit Against Live! Casino & Hotel Philadelphia

The US casino industry has been steadily recovering since the mass shutdowns back in 2020. Over in Atlantic City, things have been faring very well. The East Coast’s top gambling hub has been seeing consistent revenue increases over the past few months.

Recently, the Ocean Casino-Resort has established itself as one of the most popular gambling venues in the city. This venue opened its doors back in 2012. It struggled to generate much interest at first, yet has been seeing steady revenue increases over the past eight months.

News broke this week that the owners of this venue have filed a lawsuit against the Live! Casino & Hotel Philadelphia. The Ocean Casino-Resort spent a massive amount of money developing the “Go for the Win” slogan in their marketing campaign. The Live! Casino & Hotel Philadelphia is now using its own slogan, “Let’s Go for the Win,” illegally, representatives from Ocean claim.

Officials at Ocean Casino-Resort want the Philadelphia casino to immediately cease using this slogan. They are also demanding money for the damages this rival marketing campaign has caused. Representatives of Live! Casino Philadelphia have yet to comment on this lawsuit.

Fortunately, the gaming industries in both New Jersey and Pennsylvania are performing very well right now. Here’s a look at how much revenue these properties have been bringing in lately.

Casino Revenue Continues to Surge in the Northeastern US

There is now a massive gambling hub developing in the Northeastern area of the United States. New Jersey and Pennsylvania have both developed major casino industries in recent years. Both are also seeing steady revenue increases throughout 2021.

The American Gaming Association recently released a report detailing New Jersey’s casino revenue over the year’s second quarter. Incredibly, this state has managed to bring in $13.6 billion in total gross gaming revenue over the months of April, May, and June. That represents the best quarter in history for the casinos here.

Pennsylvania has massively expanded its gaming industry over the past two decades. Last July, the casinos here reported $423 million in total gaming revenue. That is an impressive $35 million jump when compared to the month prior.

New Jersey and Pennsylvania are home to large sports betting industries, as well. Both land-based and online sports betting are legal and regulated here. This industry helps to bring the state a huge amount of tax revenue each month.

2021 is shaping up to be the best year in history for the casinos in the Northeastern United States. So how are the casinos faring over in the Western US?

Las Vegas Continues to Report Impressive Gaming Revenue Figures

Las Vegas is facing more gambling competition from other states now than ever before. Despite that fact, “Sin City” remains the most powerful gaming destination in the United States. It has recovered from the events that unfolded in 2020 and continues to set new revenue records in 2021.

That was the case this past July. It was this month that the casinos here managed to bring in $794 million in total gross gaming revenue. That surpassed the previous record set in February of 2013 at $696 million. Some analysts credit the opening of Resorts World Las Vegas for this spike in gaming revenue.

Most expect to see even larger revenue figures as the year goes on. Some believe August will end up surpassing the $794 million mark set the month prior. This is likely due to the continuously increasing tourism rates in Las Vegas.

The US casino industry is in a better position than ever before. That is incredible when considering how dire things were for this industry just one year ago. We’ll be sure to offer more revenue updates as the year goes on.

Are you surprised the Ocean Casino-Resort is suing Live! Casino & Resort? Will this lawsuit be successful? Let us know in the comments section below.