2021 proved to be an incredible year for MGM Resorts International. Officials within the company have big years for the future and have just revealed their new rewards program. Today, we’ll talk about MGM Rewards and how it is changing from the current rewards system set in place.
It appears as if 2022 will be another hugely successful year for the US casino industry. Casino companies want to ensure they capitalize on what will likely be major surges of visitors.
Here’s what you need to know!
Details on MGM Rewards Have Finally Surfaced
MGM Resorts International is one of the most successful casino operators in the world. It launched in 1986 and now operates a huge number of world-class casinos around the world. That includes some of the most popular gambling venues on the Las Vegas Strip.
For years, MGM Resorts has been offering a unique rewards system known as Mlife Rewards to its members. It was a popular program, yet faced criticism from some who claimed there were not enough benefits for those uninterested in gambling. It seems that officials within the company took note of those complaints.
More information on MGM Rewards, the company’s new loyalty program, is starting to surface. This five-lever tiered program will officially begin on February 1 and is meant to accommodate more non-gaming amenities. The tiered structure can be seen below.
- Sapphire Tier: 0 – 19,999 credits.
- Pearl Tier: 25,000 – 74,999 credits.
- Gold Tier: 75,000 – 199,999 credits.
- Platinum Tier: 200,000 credits+.
- Noir Tier: Invitation only.
Each of these tiers offers members unique rewards. The higher the tier, the better these rewards are. Anil Mansukhani, MGM Resorts’ vice president of loyalty marketing, spoke to the media about this change over the weekend.
“MGM Rewards was developed as a direct result of customer feedback and now offers more ways to earn, more ways to redeem and more exclusive benefits at MGM Resorts’ more than 20 destinations nationwide,” Mansukhani said.
Gamblers are no longer the only ones able to benefit from the rewards structure at MGM Resorts. We’ll be sure to offer more information on this program as its launch date next month approaches!
MGM Resorts Considers More Property Sales
Things are constantly changing in Las Vegas. Some of the most popular casinos in Las Vegas have been bought and sold over the past few years. Some of these sales and purchases have been initiated by MGM Resorts International.
MGM made headlines last year by taking control of The Cosmopolitan. This property is widely considered to be one of the best gambling and entertainment venues in the city. It chose not to purchase the casino’s real estate and instead has simply taken over its operations while paying a fee for the land and venue owners.
News also broke that MGM Resorts International was choosing to sell The Mirage to Hard Rock International for just over $1 billion. This move comes as a surprise to some, as The Mirage has been one of the company’s most popular venues for years. Hard Rock International has been working hard to break into Nevada and now owns its first casino located on The Strip.
Some feel that more of these types of property sales will take place in 2022. MGM Resorts has expressed a desire to break into new US markets and selling casinos in Las Vegas could help to facilitate these moves. Exactly which casinos the company may decide to sell is still unknown.
It’s a very interesting time for the entire US casino industry. The sports betting industry continues to grow, too.
Sports Betting Revenue is Expected to Surge This Year
Casinos around the country posted impressive revenue gains throughout 2021. Most sports betting operators did, too. Many states chose to launch their first regulated sportsbooks last year and even more seem determined to do so in 2022.
It seems very likely that this will be the best year in history for the US sports betting industry. The past few days are lending credibility to that idea. All reports claim sports betting revenue is already surging around the country.
New York just launched its first online sportsbooks. In just the first few days of operating, these online betting platforms reported more than 5 million transactions. That is far beyond what any other state reported in the same time period.
Many other states including California, Massachusetts, and Kansas seem likely to approve sports betting bills over the next few months. Sports betting is very likely to be legal across the entire country within the next couple of years. We’ll be sure to offer updates on the spreading legalization of this form of gambling as the months continue.
What do you think of the new MGM Rewards? Will more non-gaming rewards be beneficial to members? Let us know in the comments section below.