Earlier this year, Caesars Entertainment and Eldorado Resorts merged to become the largest casino company in the United States. This new company now owns a huge number of major casino-resorts around the country. According to new reports, Caesars Rewards is expanding to many new properties.
It’s great news for members of this program. Caesars has one of the largest loyalty reward programs in the world. Today, we’ll take a look at how exactly it is changing.
Let’s get into it!
Caesars Now Operates More than 50 Properties Around the US
When the news broke that Eldorado Resorts and Caesars Entertainment were merging, it spread like wildfire. Both of these companies own a huge number of gambling properties. This merger would form the largest casino company in the country.
Getting this deal done took much longer than initially expected. Many state gambling commissions needed to grant their approval for the merger to go through. The FTC also needed to give it the green light.
Hope was that this merger would be completed by the end of 2019. That time frame was then pushed back to early 2020. Finally, after receiving approval from the FTC, this massive deal was concluded on July 20th.
Both Caesars Entertainment and Eldorado Resorts were forced to sell several of their properties in order to join forces. That doesn’t mean the newly-merged company is lacking casinos now. Caesars still owns and operates more than 50 different properties around the country.
Incredibly, this company is still trying to expand. It’s also focused on attracting new gamblers into casinos. This is proving to be extremely difficult, and casino revenue is still much lower throughout the US than it was in 2019.
News is now coming out that Caesar’s popular loyalty program is about to get better.
Here’s What’s Happening With Caesars Rewards Program
Caesars Entertainment has long been known for having one of the biggest and best casino loyalty programs. It initially started as the Total Gold slot players club all the way back in 1997. This program helped the casino track the activity of its patrons.
This program has expanded over the years. It’s not the biggest promotion on the planet. Incredibly, this program is about to get even bigger.
New reports claim that Caesars Rewards is set to grow by 20%. Following the merger with Eldorado Resorts, Caesars is expanding this casino loyalty program to an additional 18 properties. Members of Eldorado’s programs have now been integrated into the one run by Caesars Entertainment.
This move comes more than a year after CEO Tom Reeg spoke about improving this popular loyalty program.
“The combination with Caesars presents attractive incremental revenue synergy opportunities as we plan to strengthen Caesars Rewards, the industry’s leading player loyalty and CMS database, and combine it with Eldorado’s to market to over 65 million rewards customers nationally,” Reeg said.
18 additional casinos around the country are now a part of Caesars’ popular loyalty system. It’s great news for thousands of gamblers. This will help bring these casino gamblers a huge number of new, exciting perks.
Caesars Entertainment is Making Moves in the Sports Betting Industry
The US casino industry is struggling right now. Revenue from this industry seems to be increasing in many parts of the country, yet remains much lower than it was in 2019. The country’s sports betting industry, however, is surging right now.
Sports betting revenue has been increasing rapidly in many areas of the country. New Jersey, in particular, has been seeing huge earnings from this industry. The state recently saw $748 million in sports betting handle, a new all-time high.
News recently broke that Caesars agreed to purchase William Hill for an astounding $3.7 billion. It was a massive move for the casino company. William Hill is known as one of the largest sports betting operators in the world. The acquisition of this company will allow Caesars to take over all of the company’s US assets.
This is the perfect move to make at a time like this. Many new states are likely to legalize and regulate sports betting sometime over the next few months. That includes Louisiana and Nebraska.
There’s clearly a lot going on with this company. Caesars Rewards is set to expand massively over the next few weeks. Caesars is also set to operate several new sportsbooks soon.
Are you excited to hear that Caesars’ rewards program is expanding? Let us know in the comments section below!