Playtech PLC said on Friday that it has rolled out Live Casino facilities in Michigan and New Jersey. The simultaneous launch comes after the Isle of Man-based company received its approvals from both the Michigan Gaming Control Board and the New Jersey Division of Gaming Enforcement.
The dual launch represents Playtech’s first foray in the United States iGaming market. Playtech is considered as the largest live studio gaming operator in Europe and Asia. It comes less than one week after Elys Game Technology reached an agreement with Playtech to have the latter offer its iGaming products in Italy under the Newgioco brand.
Playtech’s dual roll out was done in collaboration with Parx Interactive in Michigan and Bet365 in New Jersey.
In the Wolverine State, Playtech’s partnership with Parx is under the “Play Gun Lake” brand as Parx is the gaming partner of the Gun Lake Band of Pottawatomi Indians. The games originate from a Southfield, Michigan Studio just outside of Detroit.
Meanwhile, Playtech is the provider of live casino games for longtime partner Bet365 in New Jersey. Bet365 operates as one of the skins for the Hard Rock Hotel and Casino. The studio for the Garden State games is located in Atlantic City.
Landmark Moment for Playtech’s Expansion in the United States
According to Playtech Live Casino CEO Edo Haitin, the concurrent rollout is a landmark moment for the company’s expansion in the United States, as it is something that even Playtech had never done before. Haitin added that Playtech’s vision and drive for growth has been well-received by the local communities.
The CEO also added that he believes that his company will be attractive to U.S. users because of its ability to develop specialized gameplay experiences tailor-made for American bettors. Playtech said it will offer its Quantum Roulette Arcade in both states, modifying the game for the U.S. market. Meanwhile, Playtech said it will offer its “All Bets Blackjack” in Michigan. The game’s scalable platform will allow an unlimited number of players to play in the same game.
Although sports betting has taken off in the United States, iGaming has not been as popular and isn’t available in as many states as sports wagering. Besides Michigan and New Jersey, the only other states to offer legalized online casinos are Connecticut, Delaware, Pennsylvania, and West Virginia.