MGM Resort International’s BetMGM App and NASCAR have entered into a multi-year sports betting partnership that will offer in-race betting options for racing fans across the United States.
Authorized Gaming Operator
In an announcement made on Tuesday, NASCAR Managing Director for Gaming Scott Warfield said that NASCAR will be collaborating with MGM to create and promote engaging sports betting experiences. Said Warfied:
“Partnering with a best-in-class operator like BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience. We’re excited to have such an iconic brand on board to expand our offerings and deepen our engagement with the most passionate fans in sports.”
As an authorized gaming operator, BetMGM will have the rights to use NASCAR marks and will promote NASCAR betting markets on BetMGM’s mobile app, BetMGM.com, BetMGM social media channels, and in BetMGM retail sportsbooks. BetMGM and NASCAR will offer cross-promotional opportunities that could include the promotion of BetMGM on NASCAR’s digital platforms, NASCAR.com, the NASCAR mobile pp, and NASCAR’s social media channels.
BetMGM will expand the betting markets currently available on its mobile app throughout the NASCAR season. The inclusion of pre-race and in-play bets are among the top markets being discussed. Other bet types that are being explored include top-finishing drivers, drivers matchups, stage bets, and over/under bets tied to the winning car’s number.
In Race- Betting Option in 2021
To strengthen its position around in-play sports betting, live betting on NASCAR races will be offered in 2021. This live betting option will be established by BetMGM with the partnership of Betgenius, the sports betting division of data company Genius Sports. Aside from this, BetMGM and NASCAR are also working on developing a free-to-play NASCAR game.
Said BetMGM Chief Marketing Officer Matt Prevost:
“We’re excited to work with the Nascar team to build immersive sports betting experiences that 21st-century racing fans crave.BetMGM’s unparalleled betting technology combined with Nascar’s iconic races will create a superior betting experience for racing fans all over the US.”
BetMGM is the gambling app of MGM Resorts International and GVC Holdings. It is the only betting app to offer sports betting, online poker, and online casino game all under one login. Established in 2018, it is currently available in seven states in the U.S. and will be up in an additional four more states next year.
BetMGM’s growth has lagged but it has began to pick up over the last year with improved selection of bets, live betting menu, and mobile app. Earlier this month, BetMGM also entered into an agreement with golf’s PGA Tour to become an official betting partner. MGM Resorts International got a fresh $1B investment from Fox Broadcasting founder Barry Diller recently.