Caesars Entertainment further solidified its position in the NFL by entering into a multi-year agreement with the Houston Texans franchise.
The partnership takes effect before the start of the 2021-22 NFL season.
Per Houston Texans’ President Greg Grissom in a statement:
“I’m thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans. We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”
Caesars Rewards Integrated to Promotional Channels
Under the deal, Caesars Rewards will be integrated into the team’s promotional channels, including in-stadium presence via signages, and traditional and digital media assets. will sponsor a free-to-play “Schedule Pick ‘Em” game which will be available via the Texans’ mobile betting app. Caesars Rewards members will have a chance to earn benefits like watching the games at one of the luxury suites at NRG Stadium.
Fans will also get the opportunity to submit their predictions for the Texans matches during the period leading up to the game. Winners will receiver free game tickets, a paid trip to a Caesars Entertainment property, and more. At every home game, one Texans season ticket holder will be selected for a chance to win an all-expense paid trip to Las Vegas.
Caesars Entertainment Has Solid Presence in the NFL
Caesars already has partnerships with seven NFL teams namely the Las Vegas Raiders, New Orleans Saints, Kansas City Chiefs, Indianapolis Colts, Baltimore Ravens, Atlanta Falcons, and Carolina Panthers. The Nevada-based gambling company also has a sports betting relationship with media outlet ESPN.
Last April, Caesars joined DraftKings and FanDuel as the three sports betting operators who were named as “tri-exclusive” partners of the NFL as a league. Caesars also signed a 20-year agreement for the naming rights to the Saints Superdome which shall be known as the Caesars Superdome for the duration of the contract.