Hard Rock Will Continue to Invest in Atlantic City, Despite Town’s Bad Shape

Hard Rock Hotel & Casino in Atlantic CityThe CEO of Hard Rock Atlantic City, Jim Allen, voiced his concerns that Atlantic City is “going in the wrong direction,” citing that the city in the worse shape it’s ever been since buying the Atlantic City casino nearly three years ago.

The resort is doing their part to keep employee morale high. After an employee meeting last Thursday, the Hard Rock handed out bonuses to nearly $2,900 full-time employees, totaling $2 million. Allen said while the company is willing and ready to be a part of a solution to build a better Atlantic City, it’s not confident over recent developments.

The City Needs Patching Up

One particular area of concern that comes up often is the lack of urgency when it comes to maintaining the surrounding areas. This includes keeping the streets clean and repairing anything within the environment that may affect consumer safety and working to prevent potential accidents. Allen notes that the streetlights have been out for two months on several blocks along Pacific Avenue:

“When you’re in a resort environment where safety and security is so important, if the city can’t get something fixed as simple as the street lighting, then maybe a change is needed,” he said.

Allen had humble career beginnings in the casino industry, when he started out as a cook at Bally’s Atlantic City over 40 years ago. He made a mere $6.11 an hour. Understanding the importance of keeping the hospitality industry alive in the town, he felt urged to meet with Mayor Marty Small to discuss plans for progress.

Recruiting the Mayor’s Help

On Thursday, Mayor Small stated that he’s been working with the electric company and state agency responsible for planning in the city to restore functioning traffic lights. That’s the first step. When asked about the impact he’s made and plans to move forward, he said this:

“I’ve been in office 103 days and we’ve already made changes, with plenty to come. I’m moving my agenda forward, and will meet with anyone that has the city’s best interest (at heart), which Jim Allen does.”

What’s Next Moving Forward

If the casino’s performance improves, Allen said the company will be looking to double bonuses next year. Although the hotel misses its 2019 business targets by 10%, it didn’t stop the generous and forward-thinking CEO to give the bonuses.

The motive is to motivate full-time workers to provide great customer service. Many of the workers received $250, while managers received bonuses on scales tied to their salary.

It’s a smart business move. If the city can’t improve its infrastructure, it can at least improve its level of service to keep guests coming to the door. Jill Tyron, an administrative assistant for Hard Rock Atlantic City said this about the free bonus the company received:

“What’s not to love about free money? I love it here. The people I work with are wonderful.”

The company plans to invest at least $15 million in capital expenditures in Atlantic City in 2020, one of those expenditures including an expanded sports betting operation.

Hard Rock International Reveals PlayersEdge to the Public

This is, without a doubt, one of the busiest years in Hard Rock International’s history since being taken over by the Seminole Tribe. The company has expanded around the country and is now looking to break into Asia. This week, Hard Rock International revealed PlayersEdge, a groundbreaking new program aimed at better educating gamblers.Hard Rock International Logo

It’s a huge development for this major US casino company. Now is the perfect time to look at what exactly it will offer to gamblers.

Let’s get into it!

Hard Rock Continues to Expand in Busy 2019

As we’ve already mentioned, it’s been an extremely busy year for Hard Rock in 2019. This company operates a huge number of world-class casinos around the country. This year, Hard Rock International opened its brand new casino-resort in Hollywood, Florida.

This massive guitar-shaped venue is one of the biggest ever built in the US. It cost an astounding $1.5 billion to construct. More than 600 rooms are available for guests, including a variety of world-class suites.

The casino floor at the new Hard Rock Hollywood hotel is also incredible. It features more than 3,000 slot machines and a huge entertainment area for guests. All of the most popular table games are also available here including blackjack, poker, and baccarat.

Recently, Hard Rock International’s CEO announced he was interested in breaking into the Las Vegas market. For years, a Hard Rock Hotel & Casino operated in Vegas yet it had no affiliation with Hard Rock International. This venue is now closed, and company officials believe it’s the perfect time to bring something special to the city.

There’s no rest for the weary. This week, Hard Rock International revealed PlayersEdge, an astounding new gambling education program.

Hard Rock International Officially Reveals PlayersEdge

There have been rumors circulating about a new program that Hard Rock was working on. Exactly what this program would offer was entirely unknown. This week, the company finally unveiled PlayersEdge and explained exactly what it aims to accomplish.

PlayersEdge is a groundbreaking new program that’s truly the first of its kind. It starts out by offering tips on game facts and casino etiquette. It also helps players understand their own behavior. This isn’t your typical “responsible gambling” program that many companies offer, though.

Hard Rock International realizes that most gamblers simply brush these programs to the side. Hope is that PlayersEdge offers something that’s actually valuable.

Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International, commented on the unveiling of this new product to the media this week.

“We built PlayersEdge by listening to gamblers. We want to communicate the right information by appealing to how they actually think and behave in casinos,” he said. “By understanding the risk profiles and experience levels of different player types, we can segment and target information more precisely, bringing a new focus on preventing problems before they start.”

Those with gambling issues can even use the program to help self-exclude themselves from gambling platforms and find addiction help centers. It will be offered through a mix of media, including print, digital, web, social and live activations.

Japan Remains a Focus Point for Hard Rock

Hard Rock International has opened a huge number of gambling venues around the US recently. Now, company officials are beginning to take a closer look at expansion into Asia. Japan, in particular, is an extremely exciting market that this company is hoping to break into over the next few years.

Japan legalized casinos in 2018. Unfortunately, it’s taking the government years to agree on the regulation of this industry. Officials here still need to reveal which cities in the country will be permitted to host a gambling venue.

Heads of Hard Rock International have revealed that they are interested in opening a gambling venue in Japan. Many analysts claim the country will grow to have one of the biggest casino markets in the world.

Obtaining a casino license won’t be easy here. Many of the world’s biggest and best casino companies have expressed interest in operating here. It remains to be seen which companies will start running here.

Hard Rock International has finally revealed PlayersEdge to the public. Now, it can begin to truly focus on overseas expansion.

Stay tuned for more US casino news over the next few months!

Florida’s Guitar Hotel is Already Making Headlines

The Seminole Tribe in Florida has finally opened its most ambitious project to date. Florida’s guitar hotel is up and running and is already making headlines around the country. Now is the perfect time to look at what this massive venue has to offer.

Hard Rock Hotel Hollywood

There’s a lot happening with Hard Rock International right now. Today, we’ll also talk about some of the Seminole Tribe’s other projects. Let’s get into it!

The Casino Industry in Florida is Expanding

Florida’s gambling industry can be traced back to the early 1800s. At that time, many gambling venues were spread around the state. Lawmakers did little to regulate these establishments. In the 1940s, the state government began cracking down on different forms of gambling.

This state is home to several major tribes, many of whom were eager to crack into the gambling industry. In 1979, the Seminole Tribe opened their first bingo hall in the state. In 1988, the Supreme Court passed the Indian Gaming Regulatory Act, allowing every state to open full-scale casinos. By 2004, the Seminole’s operated several major casinos here.

Back in 2006, the Seminole Tribe purchased Hard Rock International for $965 million.

In 2010, Florida passed a bill to allow full poker gambling. This also helped to boost the state’s gambling industry. Today, there are a huge number of casinos in Florida, many of which are operated by the Seminoles.

Construction began on Florida’s guitar hotel more than a year ago. In July, the tribe announced it was looking for 600 additional workers for this hotel-casino. This week, the incredible new venue officially opened to the public.

Florida’s Guitar Hotel is Now Open

The Seminole Tribe is no stranger to opening massive hotel-casinos. Years ago, they announced plans for an incredible $1.5 billion hotel expansion plans in Hollywood, Florida. Now, this venue is officially open for business.

Florida’s guitar hotel is the biggest ever constructed by Hard Rock International. It’s in the shape as a giant electric guitar and features more than 600 rooms for guests. The casino holds more than 3,000 slot machines and a massive entertainment area.

Marcellus Osceola, council chairman of the Seminole Tribe, commented on the opening of this new hotel-casino to the media this week.

“We’re very thankful and we’re blessed to be in a position that we can provide the general welfare and the help and assistance that tribe members need,” he said. “The dollars that we make here will make life a little bit easier for our members when they have health care issues or when they are trying to buy a car to transport themselves with their families.”

This is expected to become one of the biggest and most popular gambling venues in the United States.

The Seminole Tribe currently pays the state around $350 million every year. With this new venue now opened, this figure is likely to increase.

Hard Rock International Considers Move to Las Vegas

Hard Rock International owns and operates many casinos around the country. Interestingly, it’s never run a gambling venue in Las Vegas. The Hard Rock Las Vegas Hotel & Casino, which was recently sold to Virgin Hotels, was owned and operated independently by a separate company.

One of the company’s top officials recently claimed he was interested in making the move into Las Vegas. Jim Allen, chairman of Hard Rock International, says he’s been considering this move for the past several months.

The company is still working on breaking into Japan, as well. Only three casino licenses will be handed out in this country. Many analysts believe that opening a casino-resort in Las Vegas would help Hard Rock stand out and could help their chances to receive one of these licenses.

We’ll need to wait and see whether or not Hard Rock officially makes the move into Las Vegas. Several companies are currently interested in selling properties on the Las Vegas Strip. Perhaps Hard Rock will decide to purchase one of these venues.

Florida’s guitar hotel is now open. If you’re in the Hollywood area, make sure to give it a visit!

Stay tuned for more Florida casino news over the next few months!

Hard Rock International Could Soon Break Into Las Vegas

Hard Rock International is one of the biggest and most successful hotel-casino companies in the country. Interestingly, it hasn’t ever managed to run a major venue in Las Vegas. This week, the Chairman of Hard Rock International told the media he’s interested in purchasing a LV Strip property.

Jim Allen Hard Rock CEO

Today, we’re going to look at the details of the recent Hard Rock Las Vegas property sale. We’ll also talk about how soon Hard Rock International could break into Sin City. Let’s get into it!

Hard Rock Las Vegas Property Sold to Virgin Hotels

Back in the early 90s, owners of the Hard Rock Cafe revealed that they were planning to construct a new hotel-casino in Las Vegas. In 1995, this venue officially opened its doors in Paradise, not far from the Las Vegas Strip. It proved to be a success, drawing in both tourists and locals to the casino floor.

Florida’s Seminole Tribe purchased Hard Rock International in 2007 for nearly $1 billion. This new deal excluded rights to operate the Las Vegas property.

In 2006, Morgans Hotel Group agreed to purchase this hotel-casino. As part of the deal, MHG agreed to keep using the Hard Rock name. Over the next five years, ownership of this venue switched several times.

Unfortunately, the casino’s revenue began falling. Since 2008, it struggled to bring in guests and casino players, leading many to call for its sale. In March of 2019, this sale was officially finalized.

Owners announced that they’d sold their Las Vegas property to Virgin Hotels. The Richard Branson-run Virgin Hotels is breaking into the Vegas market for the first time. The company has officially closed this hotel with an opening date scheduled for late 2020.

At first, it looked as if the Hard Rock brand was permanently leaving the Las Vegas market. This does not appear to be the case anymore.

Chairman of Hard Rock International Wants a Las Vegas Property

For fans of the Hard Rock brand, it was a shame to see the Las Vegas property go up for sale.

Jim Allen, chairman of Hard Rock International, recently told the media that he’s interested in opening a hotel-casino here. According to new reports, Allen has been planning a Las Vegas property purchase for months.

Allen claims that the Las Vegas Strip is “certainly” one of the possibilities for a new hotel-casino. He also told the media that Vegas would be “a great opportunity for our brand.”

As of now, it appears that Allen is interested in purchasing Planet Hollywood, or Bally’s. Both of these venues are located in prime locations on the Strip.

Brendan Bussman, a partner at Global Market Advisors, believes that purchasing a Strip property will not be easy.

“There will probably be multiple properties interested,” Bussmann said. “There’s only a few good parcels on the Strip you can do something with.”

The Timing for a Strip Purchase Might be Perfect

This might be the most ideal time for Hard Rock International to make the move into Las Vegas. Several major casino companies here are interested in selling their Strip properties. MGM Resorts, for example, just sold its Circus Circus and Bellagio properties last week!

Eldorado Resorts is another company that’s looking to sell a major hotel-casino. The company is set to acquire Caesars Entertainment soon and wants to get rid of a Strip venue to help make up for the $17.3 billion that it cost to purchase the company.

The purchase of a Las Vegas Strip property may also help Hard Rock’s chances of breaking into the Japanese market. Hard Rock International is making it clear that they’re interested in opening one of the three casino-resorts in Japan.

Las Vegas remains the gold standard for casino companies. Owning a property on the Strip here would be huge for the company’s portfolio. Lawmakers in Japan are currently deciding which US casino companies to grant a gambling license.

We may see Hard Rock return to Las Vegas very soon. Make sure to stay tuned for more news on the situation over the next few weeks!