Genius Sports continues to expand its sports betting ties.
Just shortly after entering into a strategic partnership with Caesars Entertainment, Genius announced that it added another deal with sports betting app WynnBet.
Said Genius Sports CEO Mark Locke in an official statement:
“In an increasingly competitive U.S. sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step. Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL.”
Not a New Partnership
Under pact, WynnBet will receive access to the NFL’s official sportsbook data feed, along with a variety of fan engagement solutions. The partnership isn’t a new one but merely expands the existing data supplier relationship that exists between the two companies.
Genius currently provides WynnBet with trading solutions and official data-driven content from the company’s exclusive partnerships with the English Premier League, Mexico’s Liga MX, and other professional soccer leagues in Argentina and Colombia.
Last month WynnBet was selected as one of the NFL’s approved second-tier sportsbook partners, together with BetMGM, PointsBet, and FOXBet. The four join the the tri-exclusive sportsbook partners DraftKings, FanDuel, and Caesars Sportsbook as the official sportsbooks of the league beginning the 2021 season.
Access to Next Gen Stats (NGS)
As part of the deal, Wynn also gets access to the NFL’s official play-by-play statistics and the league’s proprietary Next Gen Stats (NGS). The NGS is a platform that tracks player movement such as top-end speed during touchdown runs, kickoffs, interceptions, and other metrics.
Access to the NGS would be a preparation of sorts for WynnBet for a new variety of microbets. Although these types of wagers have not yet received regulatory approval, the Colorado Division of Gaming already set a precedence by allowing exit velocity vets during the July’s MLB Home Run Derby.
Genius also represents the NFL’s legal sports betting advertising inventory across its digital platforms. Genius Sports will run data-driven campaigns for WynnBet which the parties expect will help increase engagement among bettors and help reduce additional customer costs.