Genius Sports Group announced on Tuesday a multi-state official data partnership with Wynn Resorts’ online sportsbook brand WynnBET.
Under the deal, Genius Sports will supply WynnBET with its LiveData and LiveTrading Services in the three states where WynnBET currently has access to, namely Colorado, Michigan, and New Jersey. Genius Sports will also provide WynnBET with official data content for hundreds of sporting events including the English Premier League, Euroleague Basketball, and the 2021 NASCAR Cup Series which WynnBET is an authorized online gaming operator.
Per Jack Davidson, Chief Commercial Officer at Genius Sports Group:
“Along with its broad market-access and nationally-recognizable brand name, Genius is an ideal partner to enhance WynnBET’s expanding online sportsbook and in-game betting offering. With growing numbers of states introducing online betting regulation, in-game handle is quickly rising – and WynnBET recognizes the direct engagement and revenue benefits of official data in this landscape.”
Genius Sports Has Been Very Busy
Genius Sports has been very busy in the past months. Last November, it announced that its standing relationship with the NBA will stay in place. At the start of the year, Genius also expanded its partnership with Grupo Caliente. The company also purchased Sportscast, giving it access to the latter’s Scorebot data system. In an announcement last week, Genius also announced a deal with Australia’s National Basketball League.
With the recent approval of its online gaming licenses in Michigan and Virginia, Genius Sports now operates in 11 different U.S. states. Genius Sports also has partnerships with North American sports bodies such as the NCAA, PGA Tour, as well as the global basketball organization FIBA.
WynnBET Expansion in 2021
Meanwhile, WynnBET is determined to undergo a rapid expansion in 2021. The Wynn Resorts-owned gambling firm currently operates in Colorado, Michigan, and New Jersey. Last month, it received a conditional approval for an online gaming license in Tennessee.
New Jersey based Wynn BET also announced that it has secured market access and has submitted an application in Indiana. It also gotten market access in Iowa and Ohio and have submitted an application for licensing in Virginia. Launched in 2020, WynnBET is the authorized gaming operator of NASCAR since 2020.