Genius Sports Secures Another Sports Betting Deal With WynnBet

Sportsbook
Genius Sports continues to expand its sports betting ties.

Just shortly after entering into a strategic partnership with Caesars Entertainment, Genius announced that it added another deal with sports betting app WynnBet.

Said Genius Sports CEO Mark Locke in an official statement:

“In an increasingly competitive U.S. sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step. Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL.”

Not a New Partnership

Under pact, WynnBet will receive access to the NFL’s official sportsbook data feed, along with a variety of fan engagement solutions. The partnership isn’t a new one but merely expands the existing data supplier relationship that exists between the two companies.

Genius currently provides WynnBet with trading solutions and official data-driven content from the company’s exclusive partnerships with the English Premier League, Mexico’s Liga MX, and other professional soccer leagues in Argentina and Colombia.

Last month WynnBet was selected as one of the NFL’s approved second-tier sportsbook partners, together with BetMGM, PointsBet, and FOXBet. The four join the the tri-exclusive sportsbook partners DraftKings, FanDuel, and Caesars Sportsbook as the official sportsbooks of the league beginning the 2021 season.

Access to Next Gen Stats (NGS)

As part of the deal, Wynn also gets access to the NFL’s official play-by-play statistics and the league’s proprietary Next Gen Stats (NGS). The NGS is a platform that tracks player movement such as top-end speed during touchdown runs, kickoffs, interceptions, and other metrics.

Access to the NGS would be a preparation of sorts for WynnBet for a new variety of microbets. Although these types of wagers have not yet received regulatory approval, the Colorado Division of Gaming already set a precedence by allowing exit velocity vets during the July’s MLB Home Run Derby.

Genius also represents the NFL’s legal sports betting advertising inventory across its digital platforms. Genius Sports will run data-driven campaigns for WynnBet which the parties expect will help increase engagement among bettors and help reduce additional customer costs.

Genius Sports Secures Data Partnership with WynnBET

Wynn Resorts Las Vegas
Genius Sports Group announced on Tuesday a multi-state official data partnership with Wynn Resorts’ online sportsbook brand WynnBET.

Under the deal, Genius Sports will supply WynnBET with its LiveData and LiveTrading Services in the three states where WynnBET currently has access to, namely Colorado, Michigan, and New Jersey. Genius Sports will also provide WynnBET with official data content for hundreds of sporting events including the English Premier League, Euroleague Basketball, and the 2021 NASCAR Cup Series which WynnBET is an authorized online gaming operator.

Per Jack Davidson, Chief Commercial Officer at Genius Sports Group:

“Along with its broad market-access and nationally-recognizable brand name, Genius is an ideal partner to enhance WynnBET’s expanding online sportsbook and in-game betting offering. With growing numbers of states introducing online betting regulation, in-game handle is quickly rising – and WynnBET recognizes the direct engagement and revenue benefits of official data in this landscape.”

Genius Sports Has Been Very Busy

Genius Sports has been very busy in the past months. Last November, it announced that its standing relationship with the NBA will stay in place. At the start of the year, Genius also expanded its partnership with Grupo Caliente. The company also purchased Sportscast, giving it access to the latter’s Scorebot data system. In an announcement last week, Genius also announced a deal with Australia’s National Basketball League.

With the recent approval of its online gaming licenses in Michigan and Virginia, Genius Sports now operates in 11 different U.S. states. Genius Sports also has partnerships with North American sports bodies such as the NCAA, PGA Tour, as well as the global basketball organization FIBA.

WynnBET Expansion in 2021

Meanwhile, WynnBET is determined to undergo a rapid expansion in 2021. The Wynn Resorts-owned gambling firm currently operates in Colorado, Michigan, and New Jersey. Last month, it received a conditional approval for an online gaming license in Tennessee.

New Jersey based Wynn BET also announced that it has secured market access and has submitted an application in Indiana. It also gotten market access in Iowa and Ohio and have submitted an application for licensing in Virginia. Launched in 2020, WynnBET is the authorized gaming operator of NASCAR since 2020.