ESPN and Caesars Entertainment will join forces and bring the best sports betting news, as well as sports-related entertainment, to all fans of this activity all over the US. One of the major points in the deal is building a brand new ESPN-branded studio that will be located at The LINQ Hotel & Casino in Las Vegas. There, content related to the theme of sports betting will be created and one of the features shows will be one of the popular recent ESPN sports betting-related piece called Daily Wager. Naturally, all the ESPN content made in the studio at The LINQ will also include Caesars branding.
Mike Morrison, VP of Business Development at ESPN, stated that the landscape for sports betting had changed and that the fans of that activity were coming to ESPN more than ever before. Furthermore, he added that ESPN is poised to expand their coverage “in a big way,” and that they were working with Caesars Entertainment category leaders who would help them most relevant and most entertaining content for highly engaged and diverse sports fan base. Therefore, if you like sports, and enjoy sports betting, the content produced as a result of this collaboration might be what you are after and might help you improve your sports betting skills.
The EVP and Chief Marketing Officer at Caesars Entertainment, Chris Holdren, stated that he and his company were really excited about the collaboration with ESPN and the long-term value that it will bring to both companies and sports fans alike. Furthermore, he added that starting immediately, the platforms by ESPN would begin featuring valuable information about odds and the main company that would provide those pieces of information would be Caesars Entertainment. Holdren stated that ESPN would position itself as the authority when it comes to sports betting and that millions of sports fans would look to them for content.
He concluded that they were honored have Caesars by their sides and that Caesars was honored to have been one of the primary selections by ESPN as it offered the best odds and served fans well. It is definitely a unique deal as both sides are going to have huge gains from it. ESPN will have an opportunity to have a sports studio which is located in the middle of the gambling capital of the world, and Caesars will gain enormous exposure on this popular sports channel.
The primary purpose of the studio is to be a sort of a Vegas hub for all content that is related to odds. Furthermore, it will contribute to many social, digital, and linear shows, in addition to ESPN.com and the exclusive ESPN app. Finally, both sides predict that the studio will have a vital role during all the major sports events, as well as during the marquee events that are hosted in LV and that are rapidly growing in number. According to both sides, the studio will be completed in 2020 and launched that very same year.
Data related to odds is very important when it comes to creating sports betting shows, and Caesars will become the official odds data supplier for all ESPN channels, including TV and digital. The two sides will create additional activations related to advertising and sponsorships in the months to come.
According to Connor Schell, EVP of Content at ESPN, Las Vegas has become an epicenter of sports culture during the last couple of years, and having a partner such as Caesars is a great way to have a full studio presence in Vegas.