The Detroit Lions announced on Thursday that they have entered into a sports betting partnership with MGM Resorts International and GVC Holdings. The join venture will make BetMGM as the Lions’ first and official sports betting partner and it comes just in time for the start of the 2020 NFL season later this month.
The agreement will make BetMGM as the official sponsor of Lions Bingo and Lions Perks. It also includes other “fan-focused assets” such as team broadcast programming, digital marketing assets, and in-stadium promotions and signages.
Said Detroit Lions President Rod Wood in a statement:
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership. We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
Lions Bingo and Lions Perks
Lions Bingo is a free to play game which was introduced in 2019. The game, which is available via the team’s mobile app, is a bingo game where fans can guess what plays happen next or which stats the team can achieve during games for a chance to win non-cash prizes. With BetMGM as partner, Lions Bingo players now have a chance to take home cash prizes or all-expense paid trips to MGM Resorts properties across the country.
Lions Perks was introduced during the 2018 NFL season and it is the team’s rewards system for fans at their home games. Available also via the Detroit Lions’ app, Lions Perks cards can be scanned during in-stadium purchases to earn points and join sweepstakes. Points can either be redeemed for rewards or donated to the Lions’ charities.
Long Standing Partnership
While sports betting was passed into a Michigan law only in late 2019. BetMGM and the Detroit Lions have a long standing partnership that isn’t betting related. MGM Resorts’ MGM Grand is one of the three commercial casinos in Detroit and it has been the sponsor of the MGM Grand Detroit Tunnel Club at Ford Field, the home of the Lions.
BetMGM started operating a sports betting lounge at the MGM Grand Detroit on March 12. Three months later, BetMGM also entered into a similar sports betting pact with the Denver Broncos. Michigan and Colorado both entered the sports betting arena earlier this year.