In what is considered a first in the gambling industry, Foxwoods Resort Casino announced last week the opening of a dedicated gambling area for guests aged 55 year or older.
Beginning last Friday and happening every weekend through the month of November, Foxwoods’ Rainmaker Casino will cater exclusively to the 55+ crowd from 10 a.m. to midnight.
The Rainmaker will also feature a disc jockey spinning music from the 80s’ from 8 p.m. to midnight on Fridays and Saturday. Complimentary cocktails plus Reagan-era novelty giveaways like rubik’s cube and leg warmers will be distributed from noon to 2 p.m. and 6.p.m. to 8 p.m.
Said Jason Guyot, interim CEO and senior vice president of resort operations for the Connecticut casino:
“As part of our commitment to providing an unmatched experience for our guests, we are thrilled to introduce this new offering for guests ages 55 and older. The safety of our loyal patrons has been our number one priority since reopening on June 1, and we are excited to offer them this exclusive experience where they can relax and play in a safe, frequently sanitized environment.”
Time To Let Grown-Ups Play
This strategy has been labeled as the “time to let the grown-ups play”. The campaign is aimed at enticing the older crowd to come back and have fun in casinos. It can be recalled that the older patrons were the first to flee the casino scene during the onset of the COVID-19 pandemic. With the Connecticut casinos open again, Foxwoods is trying to bring that market segment back.
To further encourage the 55-and-older market to return to the scene, Foxwoods is committed to maintain a safe gaming experience for this market class. With the enforcement of social distancing measures and strict adherence to all safety and sanitation protocols required by the state, it aims to provide a safe gambling haven for its 55-an-above patrons.
Since Connecticut casinos reopened last June, revenue has been fairly good given the circumstances. However, with the health and safety requirements, traffic has decreased. So the Mashantucket Pequot tribe is looking for tailored solutions to boost customer numbers.
As mandated by state laws, Connecticut casinos continue to operate at 25% capacity. While that has for sure slowed down its economic recovery, Foxwoods has remained optimistic. Just recently, it was named as one of the best casinos outside of Las Vegas in a recent poll conducted by USA Today.