The Cleveland Cavaliers have entered into a sports betting partnership with Betway in anticipation of the legalization of Ohio sports betting.
Because Ohio sports betting isn’t legal yet, Betway will launch a free-to-play game called “Betway Big Pick” where fans can compete to win cash prizes during every week of the season.
Per Betway chief executive Anthony Wekman:
“We are honoured to enter into a partnership deal with the Cleveland Cavaliers. The Cavs have proved to be one of the most consistent and exciting teams in the NBA in recent years and we’re looking forward to seeing the Betway brand associated with them.”
Multi-Year Integrated Marketing Campaign
The agreement, which will start during the 2021-22 NBA season, includes a multi-year integrated marketing campaign where the Betway brand will be displayed in broadcast-visible signage and commercial reads during Cavaliers’ games at the Rocket Mortgage Fieldhouse plus in an out-of-bounds space on the court surface.
Betway will also be advertised via the team’s official digital and social channels while also serving as the official presenting partner of the CavsHQ magazine style TV program on Fox Sports Ohio. In addition, Betway will also be a supporting partner of the Cleveland Wheelchair Cavaliers.
Sports Betting Inevitable in Ohio
Earlier this month, governor Mike DeWine boasted that it is only a matter of time before Ohio sports betting is legalized. A bill to legalize Ohio sports betting is was passed in the Ohio house in May 2020, its timeline has been delayed by the COVID-19 pandemic and the 2020 National elections. The Ohio Senate also introduced its own sports betting bill way back in March 2019 but it has not seen any movement in over one years.
Last January, Senator Matt Huffman announced the formation of an Ohio gambling committee to oversee the state’s gambling industry and to prepare the Buckeye state for the coming change. Committee chairman Sen. Kirk Schuring has made it clear that the state’s sports betting legislation before everyone’s voice is heard.