The Hard Rock Casino Northern Indiana has partnered with The Chicago White Sox and Good Karma Brands for its radio broadcasts.
Beginning September, Hard Rock Northern Indiana will become the naming rights sponsor of the White Sox Radio Network.
Said Mike Thomas, Market Manager of ESPN 1000 in a statement:
“Partnering with the Chicago White Sox late last year was monumental for ESPN Chicago! Now, to partner with Hard Rock Casino Northern Indiana to present the naming rights of the White Sox Network to White Sox fans throughout Illinois, Indiana and Iowa is remarkable. I want to thank Matt Schuffert and Joe Branchik and the Hard Rock team! I can’t wait to hear Len Kasper say: ‘The ESPN 1000 Hard Rock Casino White Sox Network’ each game for years to come.”
The multi-year agreement will run through the 2023 MLB season and Hard Rock Casino will be part of the White Sox broadcast from Spring Training all the way to the postseason. The gambling company will also receive daily exposure during ESPN 1000 national and local broadcasts.
Under the new deal, fans will be able to listen to the ESPN 1000 Hard Rock Casino White Sox Network via ESPN 1000, 103.HD2, and the ESPN Chicago App.
ESPN 1000 was previously the exclusive radio partner of the Chicago White Sox from 1999 to 2005.
White Sox Have Bounced Around on Radio
After the White Sox’s radio contract with WSCR expired in 2015, the team has bounced around on radio. WLS-890 was supposed to be the flagship station of the White Sox from 2016 through 2021 but Cumulus Media, the owner of WLS, filed for Chapter 11 bankruptcy in November 2017, forcing the White Sox to move to WGN.
Last November, the Chicago White Sox organization and ESPN 1000 entered into an agreement that made the latter the White Sox’s 4th radio home since 2015.
The deal commenced with the White Sox’s first game of the Cactus League last February 27th and it includes all regular season, playoff, and spring training games of the franchise.