William Hill US and CBS Sports announced on Wednesday that they are rolling out new product offerings to kick off their partnership ahead of the fantasy football season in the US.
The fantasy football season follows the schedule of the current NFL Season which begins on Friday, September 10, 2020 and ends on January 3, 2021.
In a statement released on Wednesday, William Hill President of Digital Ken Fuchs said:
“Our partnership is a first-of-its-kind, creating an experience geared to the sports fan and fantasy player that showcases William Hill content and products across the CBS Sports Digital landscape. We’re ready for fantasy football season to begin and can’t wait to introduce fans to the future of sports betting while taking their game to the next level.”
Educating Sports Fans
The rollout includes a new parlay free-to-play game as well as extensive odds and data coverage across all CBS platforms. Product integration also involves fantasy game enhancements, interactive betting markets within scoreboards, and extensive betting content. It also gives sports bettors access to educational tools such as prop and bet calculators.
According to William Hill, most of the offerings are intended to educate sports fans on how to make picks for fun, understand the sports betting market, and go directly to William Hill’s products to complete their betting transactions seamlessly in states where it is live.
Currently, William Hill US is available in 11 states where sports betting has been legalized plusThe Bahamas and the District of Columbia. Its mobile offerings are available in Colorado, Iowa, Nevada, New Jersey, and West Virginia.
Exclusive Sportsbook and Wagering Data Provider
Last February, William Hill took a huge step in its US expansion when it announced that it had forged a strategic partnership that would make it the exclusive sportsbook and wagering data partner of CBS Sports across all platforms, including CBS Sports Fantasy which is one of the largest fantasy platforms in the world.
Under the agreement, CBS Sports will utilize William Hill’s odds, experts, and more than 140 sportsbooks to solidify its digital presence. In return, William Hill will receive exclusive rights to promote its brand across all CBS Sports’ range of digital properties, including CBS Sports Fantasy.The deal kicked off with the initial integrations last March and with the start of the NFL season, the full rollout is now live.
The new betting experiences are currently rolled out across all CBS platforms including CBSSports.com, CBS Sports Fantasy, SportsLine, CBS Sports HQ, and CBS Sports Fantasy Mobile Apps.