Caesars Partners With LSU in First Ever Gambling Deal in SEC History

Caesars Entertainment Logo

Caesars Entertainment, through its sports betting arm Caesars Sportsbook, signed a multi-year sponsorship agreement with the Louisiana State University (LSU) last Friday, inking a deal which is a first for a Southeastern Conference school to enter into such a pact.

Said LSU Athletic Director Scott Woodward in a news release:

“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that. We share a clear vision of how athletics and entertainment can come together to enhance the fan experience and we are excited to join with Caesars to make that vision a reality.”

LSU did not disclose the specifics of the deal but according to industry sources, it is a “seven-figure deal.

Official Gaming and Sportsbook Partner of LSU Athletics

As the official gaming and sportsbook partner of LSU Athletics, Caesars Sportsbook will get naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium. Caesars will also get signages throughout Death Valley starting last Saturday’s home game against Central Michigan.

The gambling company will also get additional signages throughout the sports venue as well as a signage at the Pete Maravich Assembly Center where the school hosts its basketball games and the Alex Box Stadium where Tigers’ baseball plays its games.

The deal also calls for the Caesars Sportsbook logo appearing in the Tigers’ mobile sports App. Caesars is also committed to establishing an annual scholarship fund to support deserving LSU students from Louisiana.

Committed to Louisiana

Caesars Entertainment has been busy expanding its business in the Louisiana area. There are current plans for a massive $325M renovation that will transform Harrah’s New Orleans to Caesars New Orleans. This upgrade includes a new 340-room hotel tower above the existing casino valet porte cochere and additional development on the presently unoccupied second flor of the casino.

Similarly, the company is gearing up for a large-scale expansion that will turn Capri Casino in Lake Charles, Louisiana to the Horseshoe Lake Charles. The gambling company also recently bought the naming right to the Superdome which is the home field of the NFL’s New Orleans Saints after the venue’s deal with German automaker Mercedes Benz expired during the summer.

Most recently, Caesars also signed a deal with the publication NOLA.com to to become its exclusive sports betting partner and official odds provider. The agreement will provide betting content from Caesars as well as a weekly prop bet for NOLA.com readers, and special promotions with odds boosts.

FanDuel, Caesars Sportsbook to Launch Phoenix Sports Betting Shops on September 9th

Phoenix AZ

FanDuel’s retail sportsbook at the Footprints Center, the home of the Phoenix Suns and Mercury, will commence sports betting operations on September 9th.

A second retail betting shop at the Arizona Diamondbacks’ Chase Field operated by Caesars Sportsbook is also getting ready for the September 9th launch,

FanDuel Looking to Get a Jump on the Market

With the state setting September 9th or the opening day of the 2021 NFL season as the launch date of legal Arizona sports betting, FanDuel looks to get a jump on the market. Right now, the sports betting company is scrambling to finish construction and licensing before the kick off date.

Stretching over 6,300 square feet, the luxury betting shop will have a full-service ticket window and several self-service kiosks to take bets on a daily basis. Phoenix fans in the Footprint Center will also be allowed to place bets using mobile devices on game days inside the arena.

Betting Via Kiosks

While FanDuel’s sportsbook at Footprint Center will be ready on September 9th, Caesars Sportsbook at Chase Field will operate via free-standing betting kiosks operated by the gambling company. With the MLB regular season ending on October 3rd, Caesars will get their full-function retail sportsbook ready by early 2022.

The site of the Caesars sportsbook will be the former Game 7 Grill on the Plaza just outside Chase Field. During the MLB offseason, Caesars will transform that venue into a 20,000 square foot retail betting shop with a bar, restaurant, numerous TVs broadcasting games, and tons of betting options.

Unclear How Many Retail Betting Shops

Sports betting was legalized in Arizona earlier this year and the Department of Gambling has just finished accepting applications from pro sports teams and Native American tribes that plan to engage in legal sports betting. According to the department, they received 10 applications from pro sports teams and 15 applications from the tribes.

It’s unclear how many sports betting companies will operate retail betting shops on the September 11th launch date. However, punters will have multiple mobile betting options to choose from with the other sportsbooks planning to launch their digital apps on the NFL’s opening day.

Caesars Entertainment Launches New Sports Betting App

Caesars Entertainment Logo
Caesars Entertainment has launched a new mobile sportsbook called Caesars Sportsbook.

Operating on Liberty, the company’s owned and integrated stack, the new mobile sportsbook is currently live in eight states- Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. Pending regulatory approvals, it is also expected to launch in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington DC where sports bettors are required to be at or near a Caesars sportsbook to place a wager, bettors will now have access to the Caesars Sportsbook.

Said Tom Reeg, CEO of Caesars Entertainment:

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

Upgraded Look and Link to Caesars Rewards

The new Caesars Sportsbook by William Hill offers users exclusive boosts on profit and flexible betting limits. To celebrate its launch, Caesars Sportsbook is offering first-time app users to place their first bet of up to $5,000, risk free. Aside from the rebranded and improved sports betting experience, app users are also linked to Caesars Rewards .

Under its rewards program, bettors will earn Caesars Rewards Tier Credits and Rewards Credits for every bet made, win or lose. Rewards Credits can be redeemed at the company’s more than 50 destinations in 16 states. This means that everything a player earns online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences.

Nationwide Advertising Campaign

To ramp up the new product and to educate customers about it, Caesars Entertainment is launching a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid spots fan, Smoove can easily line up with the vision of Caesars Sportsbook. The series of ads also features Patton Oswald as Carl, one of Caesars biggest fan who is already playing on Caesars Sportsbook while earning Caesars Rewards.

Caesars is the official casino sponsor and the official sports betting partner of the NFL. It also has partnership deals with the NBA, NHL, MLB, and other individual teams. Caesars recently became the naming partner of the New Orleans Saints’ home field which is now known as Caesas Superdome.