Caesars Entertainment Launches New Sports Betting App

Caesars Entertainment Logo
Caesars Entertainment has launched a new mobile sportsbook called Caesars Sportsbook.

Operating on Liberty, the company’s owned and integrated stack, the new mobile sportsbook is currently live in eight states- Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. Pending regulatory approvals, it is also expected to launch in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington DC where sports bettors are required to be at or near a Caesars sportsbook to place a wager, bettors will now have access to the Caesars Sportsbook.

Said Tom Reeg, CEO of Caesars Entertainment:

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

Upgraded Look and Link to Caesars Rewards

The new Caesars Sportsbook by William Hill offers users exclusive boosts on profit and flexible betting limits. To celebrate its launch, Caesars Sportsbook is offering first-time app users to place their first bet of up to $5,000, risk free. Aside from the rebranded and improved sports betting experience, app users are also linked to Caesars Rewards .

Under its rewards program, bettors will earn Caesars Rewards Tier Credits and Rewards Credits for every bet made, win or lose. Rewards Credits can be redeemed at the company’s more than 50 destinations in 16 states. This means that everything a player earns online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences.

Nationwide Advertising Campaign

To ramp up the new product and to educate customers about it, Caesars Entertainment is launching a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid spots fan, Smoove can easily line up with the vision of Caesars Sportsbook. The series of ads also features Patton Oswald as Carl, one of Caesars biggest fan who is already playing on Caesars Sportsbook while earning Caesars Rewards.

Caesars is the official casino sponsor and the official sports betting partner of the NFL. It also has partnership deals with the NBA, NHL, MLB, and other individual teams. Caesars recently became the naming partner of the New Orleans Saints’ home field which is now known as Caesas Superdome.

Caesars Rewards is Expanding to New Properties

Caesars Rewards Program

Earlier this year, Caesars Entertainment and Eldorado Resorts merged to become the largest casino company in the United States. This new company now owns a huge number of major casino-resorts around the country. According to new reports, Caesars Rewards is expanding to many new properties.

It’s great news for members of this program. Caesars has one of the largest loyalty reward programs in the world. Today, we’ll take a look at how exactly it is changing.

Let’s get into it!

Caesars Now Operates More than 50 Properties Around the US

When the news broke that Eldorado Resorts and Caesars Entertainment were merging, it spread like wildfire. Both of these companies own a huge number of gambling properties. This merger would form the largest casino company in the country.

Getting this deal done took much longer than initially expected. Many state gambling commissions needed to grant their approval for the merger to go through. The FTC also needed to give it the green light.

Hope was that this merger would be completed by the end of 2019. That time frame was then pushed back to early 2020. Finally, after receiving approval from the FTC, this massive deal was concluded on July 20th.

Both Caesars Entertainment and Eldorado Resorts were forced to sell several of their properties in order to join forces. That doesn’t mean the newly-merged company is lacking casinos now. Caesars still owns and operates more than 50 different properties around the country.

Incredibly, this company is still trying to expand. It’s also focused on attracting new gamblers into casinos. This is proving to be extremely difficult, and casino revenue is still much lower throughout the US than it was in 2019.

News is now coming out that Caesar’s popular loyalty program is about to get better.

Here’s What’s Happening With Caesars Rewards Program

Caesars Entertainment has long been known for having one of the biggest and best casino loyalty programs. It initially started as the Total Gold slot players club all the way back in 1997. This program helped the casino track the activity of its patrons.

This program has expanded over the years. It’s not the biggest promotion on the planet. Incredibly, this program is about to get even bigger.

New reports claim that Caesars Rewards is set to grow by 20%. Following the merger with Eldorado Resorts, Caesars is expanding this casino loyalty program to an additional 18 properties. Members of Eldorado’s programs have now been integrated into the one run by Caesars Entertainment.

This move comes more than a year after CEO Tom Reeg spoke about improving this popular loyalty program.

“The combination with Caesars presents attractive incremental revenue synergy opportunities as we plan to strengthen Caesars Rewards, the industry’s leading player loyalty and CMS database, and combine it with Eldorado’s to market to over 65 million rewards customers nationally,” Reeg said. 

18 additional casinos around the country are now a part of Caesars’ popular loyalty system. It’s great news for thousands of gamblers. This will help bring these casino gamblers a huge number of new, exciting perks.

Caesars Entertainment is Making Moves in the Sports Betting Industry

The US casino industry is struggling right now. Revenue from this industry seems to be increasing in many parts of the country, yet remains much lower than it was in 2019. The country’s sports betting industry, however, is surging right now.

Sports betting revenue has been increasing rapidly in many areas of the country. New Jersey, in particular, has been seeing huge earnings from this industry. The state recently saw $748 million in sports betting handle, a new all-time high.

News recently broke that Caesars agreed to purchase William Hill for an astounding $3.7 billion. It was a massive move for the casino company. William Hill is known as one of the largest sports betting operators in the world. The acquisition of this company will allow Caesars to take over all of the company’s US assets.

This is the perfect move to make at a time like this. Many new states are likely to legalize and regulate sports betting sometime over the next few months. That includes Louisiana and Nebraska.

There’s clearly a lot going on with this company. Caesars Rewards is set to expand massively over the next few weeks. Caesars is also set to operate several new sportsbooks soon.

Are you excited to hear that Caesars’ rewards program is expanding? Let us know in the comments section below!

Free Parking at Caesars Resorts is Now Being Offered

Caesars Resorts is one of the biggest casino-resort companies in the US. This week, the company announced a new offer for certain members of its reward program. Free parking at Caesars Resorts is now available and gambling fans are rejoicing.

Monopoly Free Parking Spot

Caesars Entertainment is going through some major changes right now. Today, we’ll look at the details of the company’s new offer and explain what to expect in the future from Caesars. Let’s get into it!

Caesars Entertainment-Eldorado Resorts Merger Continues

Earlier this year, Eldorado Resorts announced that it paid $17.4 billion to acquire Caesars Entertainment. It’s the largest casino company merger in history. Initially, the hope was that the merger would be completed by the end of 2019.

This finalization of this deal is taking a little longer to finalize than initially expected. Before these companies can officially merge, they need approval from various state gambling commissions. The SEC must also approve the merger to ensure it does not create a monopoly-like situation.

Fortunately, things appear to be moving ahead. Last week, shareholders of Caesars Entertainment officially approved the deal. This was a crucial step in getting this deal done.

It’s likely that Eldorado Resorts will begin selling some major properties soon. As we just mentioned, the company paid more than $17 billion to acquire Caesars. Selling hotel-casinos will help to make up for the cost of this acquisition.

It now appears that the Eldorado Resorts-Caesars merger will be completed by 2020. Once it’s complete, Eldorado Resorts will take control of Caesars’ properties.

Recently, Caesars revealed a fun new offer for its loyal members.

Free Parking at Caesars Resorts is Available for Rewards Members

Caesars is known for having one of the best loyalty programs of any casino company. On Friday, officials announced that some members of this loyalty program, called “Caesars Rewards,” will receive free parking for two months. This offer is available at any Caesars Resorts property around the country.

Gold Tier members of Caesars Rewards will be upgraded to the Platinum Tier for a limited time “in celebration of the holiday season.” Free parking at Caesars Resorts isn’t the only great perk of being a Platinum Member.

This upgrade also comes with discounted rooms, the ability to transfer reward credits and access to VIP events. Members have the ability to utilize this upgrade now until December 31st.

Amazingly, Caesars Entertainment is also offering a “2X Reward Credit Multiplier” from now until December 31st! This perk is only available for Nevada residents that visit a Las Vegas Caesars Rewards Center desk and present a valid Nevada driver’s license.

Now is a great time to become a Caesars Rewards member. This isn’t the only great casino loyalty program available in Las Vegas, though.

More Great Casino Loyalty Programs Available in 2019

Casino loyalty programs, in case you’re unaware, are programs that casino companies use to reward their loyal players. Essentially, they offer perks to those who spend money inside casinos. The more one spends, the higher they will move up the tier bracket and earn better rewards.

Caesars Rewards is one of the most popular loyalty programs in Las Vegas right now. Another one that people love is M Life Rewards. This is offered by MGM Resorts International and is considered by many to be the best currently available.

MGM Resorts just recently made some changes to its reward structure. There are five different tiers with this program, the highest being the Noir Tier. This one can only be joined by an invitation from MGM Resorts. It offers some incredible perks including VIP Lounge check-in, guaranteed advanced hotel reservations, and complimentary limousine services.

The Red Card Club at Wynn Resorts is another popular program. This one has four tiers. Each one offers members something fantastic.

Free parking at Caesars Resorts is available for Gold members of Caesars Rewards. The deal will last until December 31st.

Stay tuned for more US casino news over the next few months!