Washington Capitals Sign Jersey Patch Deal With Caesars Sportsbook

Image of NHL Players Mixed With a Sportsbook
Monumental Sports & Entertainment announced a first of its kind partnership with Caesars Entertainment on Thursday.

The multi-year agreement will place the Caesars Sportsbook logo as a patch on the Capitals home and third jerseys. These jersey will be worn during the team’s games which will be played at the Capital One Arena beginning the 2022 season.

Said MSE president of business operations and chief commercial officer Jim Van Stone:

“Following the successful launch of Caesars Sportsbook adjacent to Capital One Arena last spring, we are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL.”

First of its Kind Partnership in the NFL

The deal is the first to be announced since the NHL board of governors approved the league’s Jersey Advertising Program last month. Under the program, teams will be allowed to add advertisement patches to their jerseys for the 2022-23 season. These patches should fit in a 3 by 3.5 inches rectangle to be placed anywhere on the team’s jersey.

Aside from the jersey patch deal, the parties also expanded their long-standing partnership with more casino, gaming, and Caesars Rewards programming elements. It also provides for the entitlement of a Caesars hospitality space and VIP seating at the Capital One Arena.

Making History Again

Earlier this year, Caesars Entertainment and MSE also made history when Caesars Sportsbook opened a retail venue inside the Capital One Arena last May. The sports betting shop is the first of its kind to open inside a U.S. professional sports venue.

The two-story 18,000 square foot facility features 17 betting windows and 12 self-service betting kiosks to serve its local, regional, and global visitors. The shop also has Verizon 5G Wi-Fi capability to enable members to place bets using their mobile devices.

More Information on the Proposed Casino in Danville, VA is Coming Out

Caesars Entertainment Danville Casino With Smoke Stacks

Caesars Entertainment continues to expand its operations around the United States. This week, the company revealed its first look at the proposed casino in Danville, VA. Many are excited to see what this new casino will have to offer its patrons.

It will take time for this property to open its doors. It’s clear that Caesars Entertainment is planning something special. Now is a great time to talk about some of the latest details surrounding this venue.

Let’s get into it!

Caesars Entertainment Releases Details on Proposed Casino in Danville, VA

Officials in the city of Danville, Virginia, have been looking into the possibility of opening a new casino-resort for years. After gaining approval to do so, city leaders began deciding which company should open and operate this casino. Eventually, Caesars Entertainment was chosen.

It seems this is becoming a major focus point for Caesars. The company released its official renderings for this $500 million property to the public this week. It is expected to have 500 rooms, a massive casino floor, a sportsbook, a several-thousand-seat theater, and a convention center.

The $500 million price tag is considerably more than what was initially expected. Caesars now claims it will begin groundbreaking in late 2021. The current goal is to get the proposed casino in Danville, VA opened at some point in 2023. Anthony Carano, President and CEO of Caesars Entertainment, spoke about the impact this casino will have on the city to the media this week.

“Caesars Virginia will be an economic driver for the region, both as a tourist and entertainment draw and through the more than a thousand good-paying jobs the resort will create,” Carano said. “The people of Danville have entrusted us to build a world-class resort, and we look forward to proving that trust was well-founded with an incredible resort worthy of the iconic Caesars brand.”

If all goes to plan, this will be the biggest and most luxurious casino in Virginia. Stay tuned for more updates on the opening of this venue over the next few months.

Analysts Expect to See Virginia’s Sports Betting Revenue Increase this Fall

Lawmakers in Virginia seem determined to expand the state’s gambling industry. New casinos are expected to open their doors here over the next few years. That includes the proposed casino in Danville, VA being planned by Caesars Entertainment.

Back in January of 2021, the first regulated sportsbooks launched in this state. Both land-based and online sports betting is now legal and regulated here. The sports betting operators here have seen fluctuating revenue figures since going live.

July proved to be a slow month for this industry. Most analysts expect things to pick up considerably over the fall months, though. This is primarily due to the 2021/2022 NFL season, which officially began last week.

A massive number of bets have already been placed on the season. More are expected to come in over the next few months. This will likely result in millions of dollars for the state of Virginia via taxable revenue.

It’s an exciting time to be a gambling fan in Virginia. Fortunately, many of the other East Coast gambling hubs are also faring very well right now.

New Jersey Reports Large Increase in Year-on-Year Casino Revenue

Virginia is quickly developing a large and profitable gaming industry in the East Coast’s central region. There is no doubt that New Jersey remains the largest casino hub in this part of the country, though. Many of the country’s most popular casino-resorts are currently located here.

New Jersey was one of the hardest-hit cities in the country from an economic standpoint throughout 2020. The casinos here were shut down for much of the year. Fortunately, most are seeing a major turnaround in 2021.

This August is proving to be a successful month for the gambling industry here. Reports have just surfaced showing that year-on-year gaming revenue increased by 31% this August. Total GGR came out to $427.6 million last month.

Casino revenue in the state may begin to fall as the year goes on. Sports betting revenue, however, is expected to rise considerably. We’ll be sure to offer more updates on the revenue reports in this state as the months go on.

Are you excited to hear about the proposed casino in Danville, VA? Let us know in the comments section below!

EBCI Holdings Completes $250 Million Purchase of Caesars Southern Indiana

Caesars Southern Indiana Casino Image

The Easter Band of Cherokee Indians Tribe finalized its $250 million purchase of the Caesars Southern Indiana casino on Friday.

The deal closed after the Indiana Gaming Commission gave its approval on th sale of the casino across the Ohio River in the Hoosier State.

Said R. Scott Barber, chairman of EBCI Holdings Inc:

“We knew that Caesars Southern Indiana has a special legacy of excellence which initially drew us to the casino. As we’ve discovered, Caesars Southern Indiana also employs an excellent workforce and has made meaningful investments in the community over the last two decades. We look forward to building on that success.”

Caesars Southern Indiana to Retain Branding and Rewards Program

Based on the agreement signed in the 2020 purchase, the Caesars Southern Indiana casino will keep its Caesar branding rights and the brand’s loyalty program Caesars Rewards.

EBCI Holdings also announced that they will retain the Caesar Southern Indiana’s roughly 900 management and staff in their current positions.

Previously known as the Horseshoe Indiana Casino, which was a boat on the Ohio River that opened in 1998, the property became Caesars Southern Indiana- a $90M, 100,000 square foot land based Casino in 2019. But after Caesars Entertainment’s $17.3B sale to Eldorado Resorts, Caesars was mandated to sell several of its properties, including the Caesars Southern Indiana.

Triple-Net Lease Agreement with VICI Properties, Inc.

Simultaneous with the closing of the deal, EBCI Holdings also signed a triple-net lease with a subsidiary of VICI Properties Inc. in connection with the real property associated with Caesars Southern Indiana. The lease has a total annual rent of $32.5M and an initial term of 15 years with four five-year tenant renewal options.

Rent under the lease will increase annual by 1.5% beginning in lease year 2 through lease year 5 and the greater of 2.0% or the Consumer Price index beginning lease year 6.

EBCI Holding was created early this year to diversify the holdings of the Eastern Band of Cherokee Indians in the commercial gaming and hospitality business. The Cherokees operate two casinos in Western North Carolina, both of which are managed by Caesars Entertainment. The Southern Indiana casino is their first casino property outside the state.

Caesars Entertainment Secures Gambling Partnership With Fiesta Bowl

Caesars Entertainment Logo

Caesars Entertainment announced that it had secured a sports betting partnership with the Fiesta Bowl.

The agreement is th first fantasy gaming and sports betting alliance between a college football bowl game and a gambling company. Financial details of the deal were not revealed although Sports Illustrated confirmed that it is a multi-year pact.

Not coincidentally, the partnership takes effect on September 9th when the state of Arizona will launch legal sports betting.

Caesars Fan Lounge

As part of the partnership, Caesars will pay host to a newly created fan lounge within each stadium of the Fiesta Bowl and the Guaranteed Rate Bowl. These lounges will provide fans with an educational and engaging experience with the company’s brand ambassadors.

The standing-room only area can accommodate 800 persons and it will have bars and a DJ. Caesars will also become the title sponsor of the PlayStation Fiesta Bowl pregame parties and high-rollers will be rewarded with club and suite seats at both events.

Caesars will also make an annual donation to Fiesta Bowl charities. Although the specifics were not named, Fiesta Bowl chief marketing officer Jose Moreno said that the deals are “significant” in amount.

Just the Latest in College Football Deals Involving Sports Betting Companies

The deal between the Fiesta Bowl and Caesars is just the latest involving a sports betting company and college football.

Last year, the University of Colorado entered into a five-year $1.65M advertising agreement with PointsBet. That was the first such deal since 2017 when UNLV signed a deal with William Hill. The Arizona Bowl also announced a title sponsorship deal with Barstool Sports.

The Colorado and University of Nevada deals allow their partner companies to post corporate signages in athletic venues. The University of Colorado agreement includes a “finder’s fee” of $30 for each new customer sent to PointsBet.

Caesars Entertainment Increases NFL Presence via Partnership With Houston Texans

Caesars Entertainment

Caesars Entertainment further solidified its position in the NFL by entering into a multi-year agreement with the Houston Texans franchise.

The partnership takes effect before the start of the 2021-22 NFL season.

Per Houston Texans’ President Greg Grissom in a statement:

“I’m thrilled to launch this multi-year partnership with Caesars Entertainment. It aligns perfectly with our commitment to creating memorable experiences for our fans. We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”

Caesars Rewards Integrated to Promotional Channels

Under the deal, Caesars Rewards will be integrated into the team’s promotional channels, including in-stadium presence via signages, and traditional and digital media assets. will sponsor a free-to-play “Schedule Pick ‘Em” game which will be available via the Texans’ mobile betting app. Caesars Rewards members will have a chance to earn benefits like watching the games at one of the luxury suites at NRG Stadium.
Fans will also get the opportunity to submit their predictions for the Texans matches during the period leading up to the game. Winners will receiver free game tickets, a paid trip to a Caesars Entertainment property, and more. At every home game, one Texans season ticket holder will be selected for a chance to win an all-expense paid trip to Las Vegas.

Caesars Entertainment Has Solid Presence in the NFL

Caesars already has partnerships with seven NFL teams namely the Las Vegas Raiders, New Orleans Saints, Kansas City Chiefs, Indianapolis Colts, Baltimore Ravens, Atlanta Falcons, and Carolina Panthers. The Nevada-based gambling company also has a sports betting relationship with media outlet ESPN.

Last April, Caesars joined DraftKings and FanDuel as the three sports betting operators who were named as “tri-exclusive” partners of the NFL as a league. Caesars also signed a 20-year agreement for the naming rights to the Saints Superdome which shall be known as the Caesars Superdome for the duration of the contract.

Caesars Entertainment Launches New Sports Betting App

Caesars Entertainment Logo
Caesars Entertainment has launched a new mobile sportsbook called Caesars Sportsbook.

Operating on Liberty, the company’s owned and integrated stack, the new mobile sportsbook is currently live in eight states- Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. Pending regulatory approvals, it is also expected to launch in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington DC where sports bettors are required to be at or near a Caesars sportsbook to place a wager, bettors will now have access to the Caesars Sportsbook.

Said Tom Reeg, CEO of Caesars Entertainment:

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook. The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards.”

Upgraded Look and Link to Caesars Rewards

The new Caesars Sportsbook by William Hill offers users exclusive boosts on profit and flexible betting limits. To celebrate its launch, Caesars Sportsbook is offering first-time app users to place their first bet of up to $5,000, risk free. Aside from the rebranded and improved sports betting experience, app users are also linked to Caesars Rewards .

Under its rewards program, bettors will earn Caesars Rewards Tier Credits and Rewards Credits for every bet made, win or lose. Rewards Credits can be redeemed at the company’s more than 50 destinations in 16 states. This means that everything a player earns online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences.

Nationwide Advertising Campaign

To ramp up the new product and to educate customers about it, Caesars Entertainment is launching a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar. As an avid spots fan, Smoove can easily line up with the vision of Caesars Sportsbook. The series of ads also features Patton Oswald as Carl, one of Caesars biggest fan who is already playing on Caesars Sportsbook while earning Caesars Rewards.

Caesars is the official casino sponsor and the official sports betting partner of the NFL. It also has partnership deals with the NBA, NHL, MLB, and other individual teams. Caesars recently became the naming partner of the New Orleans Saints’ home field which is now known as Caesas Superdome.

Caesars Entertainment, New Orleans Saints Sign Superdome Naming Rights Deal

Caesars Entertainment Logo

Caesars Entertainment and the NFL’s New Orleans Saints have inked a 20-year agreement that will give the Nevada-based gambling company the naming rights to the home of the Saints, the Superdome.

Aside from the naming rights, the two parties also plan to make joint investments that will use Caesars Entertainment’s leverage in the sporting and entertainment world in order to bring more world class events to the Superdome while also enhancing Championship Square as a venue.

The deal is the first explicit naming rights contract between an NFL team and a major casino operator as the league has steadily eased restrictions on gambling-related deals.

Investing Hundreds of Millions in NOLA

The terms of the deal were not made public although last week, the state budget committee pegged the overall value at $138M. The payment will go directly to the Saints as part of their 2009 contract with the Louisiana Stadium and Exposition District or the Superdome Commission, which has oversight functions over the property.

The Superdome deal is the largest sponsorship deal ever entered into by Caesars Entertainment. With the planned $320M expansion of Harrah’s at the riverside end of Canal Street, which is set to break ground this month, Caesars Entertainment in investing hundreds of millions of dollars in New Orleans.

Mercedes to Focus in Atlanta

Caesars Entertainment thus replaces Mercedes Benz which was the first naming rights sponsor to the 51-year old Superdome. Mercedes Benz’s 10-year deal expired this month and the German automotive maker decided not to renew in NOLA in order to focus its investments in Atlanta, Georgia.

Mercedes Benz recently moved its North America headquarters to Atlanta and they also have the naming rights to the stadium of Atlanta’s NFL team in the Atlanta Falcons. The Mercedes deal reportedly gave the Saints around $5.5M to $6M annually. Meanwhile, the new deal with Caesars is worth $6.9M per annum for the franchise.

Superdome Renovation

The Caesars Entertainment deal will spare taxpayers money from being used in the maintenance and renovation of the Superdome over the duration of the contract. However, the state will still contribute $90M to the current $450M renovation that is currently underway.

The ongoing renovation is set to add a dozen new luxury field-level suites. Under the new sponsorship deal, Caesars will own one of those suites while it will upgrade the two 400-level suites it currently owns to a more premium mid-field location.

Hard Rock Atlantic City Announces Plan to Invest $20M in Renovations

Casino Slot Machines, Hard Rock Atlantic City Logo
Hard Rock Atlantic City announced on Monday plans to spend at least $20M in capital improvements, the bulk of which will be allocated to suite renovations.

In a press release Hard Rock Atlantic City president Joe Lupo said:

“The commitment of these capital dollars from our ownership proves their devotion to enhancing our guest experience, along with the revitalization of Atlantic City and our property which opened after a $500 million renovation less than three years ago. Our growth over the past year during unprecedented circumstances speaks to guests’ trust in our property and enjoyment of their experiences, which we will continue to evolve and improve.”

Another $20M

Hard Rock International acquired the former Trump Taj Mahal from Carl Icahn for just $50M in 2017. The Seminole Tribe of Florida owned casino company then spent over $500M to transform the India-themed Atlantic City casino into a Rock n’ Roll themed gaming resort destination.

Three years later, Hard Rock International will be spending another $20M into its Atlantic City casino property. Aside from the renovation of suites, the company announced plans for the opening of a Starbucks outlet in May, new dining options, and new outdoor beachfront amenities.

Majority to Be Spent on Suite Renovations

However, majority of Hard Rock’s latest investment to its Atlantic City casino will go to the renovation of 66 Celebrity and 25 Roxy suites. Additionally, all standard rooms will be upgraded with flat-screen televisions and LED lighting.

Additional gaming units will be created in the Asian and High Limit areas after a high demand which saw seven consecutive months of gaming revenue growth. The Atlantic City casino will also expand its main casino floor by bringing in additional slot machines and table games.

Other Investments in Atlantic City

Aside from Hard Rock, other Atlantic City casinos are also spending big bucks to upgrade their facilities. The Ocean City Casino recently announced a $15M renovation plan while Caesars Entertainment is looking to add three new restaurants, a new spa, and a renovated lobby bar as part of its $400M pledge to New Jersey gambling regulators. Bally’s is also spending $90M on the Atlantic City casino it acquired from Caesars last year.

2020 was a difficult year for the nine Atlantic City casinos as it was for the entire gambling industry. The pandemic caused operating profits to plunge to as much as 80%. Online gambling and mobile sports betting were able to help them hold the fort. But with the outlook for 2021 optimistic, Atlantic City casino owners are preparing for better economic conditions ahead by investing in their respective properties.

Caesars Entertainment Unveils $400M Atlantic City Investment Plan

Atlantic City Casinos

When Caesars Entertainment merged with Eldorado resorts last year, the New Jersey Casino Control Commission or CCC put a big stipulation before signing off the merger. And that stipulation was for the company to invest a total of $400M in its Atlantic City casinos over a three-year period.

On Wednesday, Caesars Entertainment unveiled the details of that investment, which includes remodeled room towers, new restaurants and amenities, and more. The investment will kick off with a a $170M renovation that is expected to begin this summer.

Per Caesars President and Chief Operating Officer Anthony Carano in a press release:

“These exciting plans … will revitalize Caesars’ brand of hospitality, and will continue to position Harrah’s, Tropicana, and Caesars Atlantic City as leading resorts in the market. We remain bullish on Atlantic City, and this commitment will further position us for long-term growth and success.”

$170M Kick Off Renovation

The projects kick off with a $170M renovation of 600 guest rooms and suites at Caesars Atlantic City and Harrah’s Resort in Atlantic City.

According to the press release, the new room design at Caesars will feature a modern Roman aesthetic. The inspiration for the design was drawn from the local scenery in Atlantic City. These include beaches, the ocean, the boardwalk, and will feature hues of blue and cream accent colors that will be paired with contemporary furniture.

As for Harrah’s, its new design will display “rich elements that are fun, lively, and vibrant”. This theme will play off the resort’s sophisticated Marina District location. The refreshed rooms for Harrah’s Atrium Tower as well as Caesars’ Centurion and Ocean Towers will be open this summer.

Part of CCC’s Approval of Eldorado Merger

Caesars $400M investment in Atlantic City is part of the CCC’s approval of the merger between Caesars Entertainment and El Dorado. Apart from the required spending, Caesars was required to sell off one of its Atlantic City casinos to ease monopoly concerns. As a result, the company sold Bally’s to Twin River Worldwide Holdings in Rhode Island last year for only $25M.

Aside from Caesars and Harrah’s, the company also operates the Tropicana at the Boardwalk. Each of the three casinos are owned by VICI Properties, which is Caesars real estate investment trust or REIT. Caesars pays VICI annual rent to lease all operations inside the casino properties.

NFL Signs Sports Betting Deals With Caesars, DraftKings, and FanDuel

NFL Flag on Field

The National Football League (NFL) announced on Thursday that it has inked deals with Caesars Entertainment, DraftKings, and FanDuel to become the league’s official sports betting partners.

Caesars will remain as the NFL’s official casino sponsor and will be called upon to create content and opportunities for customer engagement using its nationwide network of retail sportsbooks. DraftKings is renewing its role as the league daily sports fantasy partner and will integrate content across NFL media channels. FanDuel meanwhile, will have access to league footages and will work with the NFL on pre-game integration opportunities via the NFL Network.

Said Renie Anderson, the NFL’s chief revenue officer and executive director of partnerships:

“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals. Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”

Exclusive Access to NFL Trademarks

By virtue of the agreement, the United States’ top three largest sportsbook operators will have exclusive access to the use of the official NFL trademarks with their retail and online sports betting operations. The sportsbook operators will also engage NFL fans in free-to-play games.

The three major sportsbooks are also allowed to integrate sports betting content directly to the NFL’s media properties including its website NFL.com and its mobile app, the NFL App. The financial terms of the deals were not revealed but sources told ESPN that they are all five-year deals which will net the NFL an estimated amount just shy of $1B combined.

Against Sports Betting

The NFL was once one of the staunchest opposition to the legalization of sports betting. It vehemently fought New Jersey’s attempt to overturn a ban on legal sports betting in the United States, claiming that betting on their games could affect the integrity of their games.

But New Jersey won a Supreme Court decision in 2018 to repeal the Professional and Amateur Sports Protection Act of 1992, paving the way for the legalization of sports betting in the U.S. Two years later, nearly half of the U.S. states have legalized sports betting in their jurisdiction. With the change in landscape, the NFL finally took advantage of its popularity by cashing in as well.