Las Vegas is home to many of the world’s biggest and best casinos. The Bally’s brand has been a staple in this city for many years, yet it appears the company is deciding to change things up. Today, we’ll talk about some of the details surrounding Bally’s Las Vegas rebranding.
The casino industry in Las Vegas thrived in 2021. Most experts predict another hugely successful year in 2022.
Let’s look at what exactly Bally’s Las Vegas has planned!
More Information on Bally’s Las Vegas Rebranding is Coming Out
Back in 1973, a new casino-resort called MGM Grand Hotel and Casino opened its doors on the Las Vegas Strip. This property was heavily damaged by a fire in 1980 and was taken over by Bally Manufacturing in 1986. It has remained a popular hotel and casino for a huge number of tourists entering into Las Vegas every year.
This week, news broke that Bally’s Las Vegas is set to undergo a massive renovation and rebranding process. Caesars Entertainment, the owners of this venue, revealed plans to begin a multi-million dollar transformation. It’s the largest renovation project this hotel has seen in decades.
Once complete, this property will be renamed Horseshoe Las Vegas. Jason Gregorec, senior vice president and general manager of the property, spoke to the media about this situation earlier this week.
“At Horseshoe, it’s all about the gambler. Since 1951 Horseshoe Casinos have been home to the best odds, highest limits, and biggest jackpots. So, it’s fitting that we bring Horseshoe back to Las Vegas, and right on the Las Vegas Strip,” Gregorec said. “Holding to the Horseshoe tradition of providing impeccable service, our guests will see the property transform over time, ensuring we aren’t disrupting the excitement while we make the transition.”
The current plan is to complete the Bally’s Las Vegas rebranding by the end of the year. The project will start this Spring. That coincides with the start of the 2022 World Series of Poker tournament being held here. It’s exciting news and should help to bring a surge of tourists into this popular venue.
Las Vegas Casinos Brace for a Successful 2022
2020 was the worst year in history for the casino industry in Las Vegas. 2021 ended up being one of the best. Analysts are now confident that 2022 will be another one of the best years in history for the entire US casino industry, including the gaming venues in Las Vegas.
A lot has changed in this city over the last few years. Many of the top casino companies have been involved in major property sales. That includes Las Vegas Sands, which agreed to part ways with The Venetian. This company is now focused primarily on its operations abroad and in other parts of the country.
MGM Resorts International has also been involved in major sales. The company recently parted ways with The Mirage to Hard Rock International. Many were disappointed to hear that Hard Rock plans to remove the famous volcano in front of this iconic hotel. MGM also agreed to purchase the Cosmopolitan late last year in a multi-billion deal spanning several years.
It’s clear that these companies are bracing for some major changes in 2022. Tourism rates are expected to surge throughout the year. This summer, in particular, will likely be one of the most successful in history for the gambling companies here.
Caesars Entertainment is now focusing on the Bally’s Las Vegas rebranding. This major casino operator clearly believes that this project will help the venue in what should prove to be a massive year for the city of Las Vegas. Stay tuned for updates on more casino sales in this city over the next few years.
East Coast Gambling Hubs Prepare for Revenue Surges
Las Vegas is far from the only gambling hub preparing for a successful year. The Northeastern US is quickly developing one of the most successful industries in the country. Many of the states in this region have worked hard to expand their gaming industries in recent years.
New Jersey’s casino industry comes to mind. Like Las Vegas, this state experienced massive drops in its casino revenue throughout 2020. Things completely turned around last year and the casinos (along with the state’s sports betting operators) also experienced massive revenue surged throughout the year.
New York’s gambling industry has been making headlines lately. Not long ago, lawmakers allowed for online sportsbooks to go live here. These online gambling platforms have already generated a massive amount of revenue in just their first few weeks of operating.
Pennsylvania is home to a huge number of casinos and successful sports betting operators. These companies help to bring in a huge amount of tax revenue each year. More casinos are expected to open here in the coming years and the current casinos based here are anticipating massive revenue surges throughout 2022.
More information on the Bally’s Las Vegas rebranding continues to surface. Stay tuned for more information on the changes taking place here as the months go on.