Bally’s Signs Deal to Launch Mobile Sports Betting in Kansas

Bally's Atlantic City

Efforts to legalize Kansas sports betting failed for two straight years but that did not stop Bally’s Corporation from setting foot in the Sunflower State ahead of time.

In a statement, the Rhode Island-based gambling company said that it will offer its Bally Bet mobile app in Kansas via a multi-year market agreement with Boot Hill Casino and Resort.

Said Bally’s President and CEO George Papanier:

“This relationship provides a significant opportunity for Bally’s to enter into yet another attractive mobile sports betting market. With the approval of pending sports betting legislation in the state, we can’t wait for Kansas sports fans to engage in our best-in-class online sports betting offerings.”

The Kansas Lottery owns and operates all gaming in the state. As required by law, the agreement will license, transfer, or lease the needed Bally’s mobile sportsbook elements to the Lottery in order to offer a premium sports betting platform for Kansas bettors.

Kansas Will Give Bally’s Presence in a 14th State

Senate Bill 84, which seeks to legalize sports betting in Kansas, was introduced last January and passed the Senate via a 26-12 vote. It was referred to the House Committee on Federal and State Affairs as the House must also pass it before it becomes a law.

The Kansas launch, dependent on the House approval, will give Bally’s a presence in a 14th state and the third wherein it operates solely as an online entity. Bally’s is hoping that its recent partnership with the Sinclair Broadcast Group, which has 19 regional station, will help attract sports fans from neighboring states to Kansas.

SB 84

Under the Kansas expanded lottery act, Senate Bill 84 will legalize sports betting and allow existing casinos to offer retail and mobile sports wagering. All sports betting activities will be under the regulation and responsibility of the Kansas Racing and Gaming Commission.

Bettors need to be at least 21 years old to place legal wagers on professional and collegiate sports. An estimated 2% of all sports betting revenues collected by the state will fund a gambling addiction treatment programs.

Bally’s Launches Mobile Sportsbook in Colorado

Ballys Atlantic City

Bally’s Corporation announced on Tuesday that it has proceeded with the beta launch of of its mobile sportsbook called Bally Bet.

The beta launch will focus on the deployment, testing, and refinement of the Bally Bet App and its content. It will also include limited marketing as Bally’s hopes to incorporate the enhancements in the coming weeks.

Said David Wang, Founder and CEO of Bet.Works, who is slated to become the CEO of Bally’s Interactive after Bally’s completed the acquisition of Bet.Works:

“Bally Bet is the culmination of a tremendous amount of hard work by both the Bally’s and Bet.Works teams, and represents a key component of Bally’s long-term growth and diversification strategy. Today’s launch is just the beginning of what Bally’s has in store for the mobile sportsbook market.”

Unique and Innovative Features

Developed by Bet.Works, Bally Bet has been touted to offer unique and innovative features to Colorado sports betting enthusiasts. Aside from having betting options for all the biggest sports, Bally Bet will include in-app parlay games and integrated social features all available exclusively to its members.

Bally Bet users will also earn points from sports betting that they can redeem for dining, gaming, retail, and other amenities at Bally’s Golden Gates, Golden Gulch, and Mardi Gras casinos located in Blackhawk Colorado, and in all Bally’s casinos nationwide after the company’s rewards program is launched this summer.

Colorado Launch is Sensible

Bally’s controls three casinos in the Centennial state but that isn’t the only reason why launching Colorado sports betting was sensible for Bally’s. Colorado is an operator-friendly state with a huge potential market that generated a total handle of $2 billion since it launched in May 2020

Likewise, online wagering has been a part of Colorado sports betting lexicon since the start and the state’s sports bettors are taking advantage of that option. According to state data, 97% of Colorado sports betting wagers have been placed using computers or mobile devices.