Bally’s Launches Mobile Sportsbook in Colorado

Ballys Atlantic City

Bally’s Corporation announced on Tuesday that it has proceeded with the beta launch of of its mobile sportsbook called Bally Bet.

The beta launch will focus on the deployment, testing, and refinement of the Bally Bet App and its content. It will also include limited marketing as Bally’s hopes to incorporate the enhancements in the coming weeks.

Said David Wang, Founder and CEO of Bet.Works, who is slated to become the CEO of Bally’s Interactive after Bally’s completed the acquisition of Bet.Works:

“Bally Bet is the culmination of a tremendous amount of hard work by both the Bally’s and Bet.Works teams, and represents a key component of Bally’s long-term growth and diversification strategy. Today’s launch is just the beginning of what Bally’s has in store for the mobile sportsbook market.”

Unique and Innovative Features

Developed by Bet.Works, Bally Bet has been touted to offer unique and innovative features to Colorado sports betting enthusiasts. Aside from having betting options for all the biggest sports, Bally Bet will include in-app parlay games and integrated social features all available exclusively to its members.

Bally Bet users will also earn points from sports betting that they can redeem for dining, gaming, retail, and other amenities at Bally’s Golden Gates, Golden Gulch, and Mardi Gras casinos located in Blackhawk Colorado, and in all Bally’s casinos nationwide after the company’s rewards program is launched this summer.

Colorado Launch is Sensible

Bally’s controls three casinos in the Centennial state but that isn’t the only reason why launching Colorado sports betting was sensible for Bally’s. Colorado is an operator-friendly state with a huge potential market that generated a total handle of $2 billion since it launched in May 2020

Likewise, online wagering has been a part of Colorado sports betting lexicon since the start and the state’s sports bettors are taking advantage of that option. According to state data, 97% of Colorado sports betting wagers have been placed using computers or mobile devices.