With sports betting still not legalized in Georgia, the Atlanta Falcons are giving their fans the closest thing to it – Daily Fantasy Sports.
In a first for the franchise, the Falcons are partnering with DFS operator PrizePicks for a one-year deal ahead of the 2021 NFL season.
The Falcons’ deal is the first for the Atlanta-baed startup with an NFL team. Currently, PrizePicks has partnerships with the MLB’s Atlanta Braves and esports organization Ghost Gaming.
Said PrizePicks CEO Adam Wexler:
“Arthur Blank built Home Depot from the ground up here in Atlanta before going on to own the Falcons, and his commitment to the city and region has never wavered. We like to believe PrizePicks shares some of that DNA, and we believe this partnership can not only benefit our respective fans and customers but also help cement a new major B2C brand from the city of Atlanta, something which would reinforce its reputation as a technology hot spot.”
Daily Fantasy Sports Partner
PrizePicks is the largest independent DFS operator in North American. As the Falcons’ Daily Fantasy Sports Partner, PrizePicks will become the presenting sponsor for the Falcons’ “Gameday Predictions” during the upcoming NFL season. The fan-based predictions poll engages fans before Falcons’ games and features a particular Falcons skill player each week.
PrizePicks will also host an estimated 500 people at the Mercedes-Benz Stadium on September 8th for a fantasy draft event. Guests will include Falcons’ season ticket holders, PrizePicks platform users, and former Atlanta Falcons players. PrizePicks members will also get an opportunity to win game tickets and “Terrapin Tailgate” passes to selected games during the 2021 NFL season.
Sports Betting Might Not Go Live Until 2024
Atlanta’s sports teams have pushed to legalize sports betting in Georgia but those efforts have failed again this year. Online sports betting advocates hope that the measure can be passed and placed on the ballot next November after making headway during the last session. However, it is unclear if sports betting is among the priorities of Georgia lawmakers during the next session.
Industry experts believe that legal mobile betting in Georgia won’t go live until 2024. That means that we are still a couple of NFL season away from that. Therefore the Atlanta Falcons having a real-money daily fantasy partner in PrizePicks helps in engaging fans who want to try their luck while watching the games. And this agreement with PrizePicks could be a precursor for future deals in the gambling industry.