Arizona Cardinals, BetMGM to Build Retail Sportsbook Inside NFL Arena

Arizona State Flag With a Casino Background

The Arizona Cardinals became the first NFL team to announce plans to build a retail sportsbook inside their home stadium.

The plan to build the brick and mortar sportsbook at the State Farm Stadium in Glendale, Arizona is part of the agreement between the Cardinals and BetMGM, which was announced last Monday.

The partnership is the first for BetMGM in the state as it plans to build its industry-leading sports betting platform to the Grand Canyon State.

Three Other Retail Sportsbooks in Arizona

BetMGM is set to enter the Arizona sports betting scene, which is expected to launch at the start of the 2021 NFL season, through its partnership with the Gila River Indian Community which operates the Gila Hotels & Casinos.

Aside from the State Farm Stadium, BetMGM also plans to build retail sportsbooks at Lone Butte, Vee Quiva, and Wild Horse Pass casinos which are owned by Gila River Indian Community.

The sportsbooks at the three casinos will feature a custom-built BetMGM Sportsbook and is expected to open before the start of the current NFL season. Meanwhile, the sportsbook at the State Farm Stadium is targeting to open in time for the start of the 2022 NFL season.

Sports Betting at Pro Sports Venues

Arizona, Illinois, and the District of Colombia are among the places where sports betting is allowed to take place inside professional sports venues.

In Arizona, the Phoenix Suns announced earlier this year that they would be building a retail sportsbook at the Phoenix Suns Arena though a partnership with FanDuel.

Last year, William Hill opened the first sportsbook inside a U.S. sports stadium at the Capital One Arena, home of the Washington Wizards, Washington Mystics, and Washington Capitals. Most recently, the Chicago Cubs got approval to build a DraftKings sportsbook and bar at Wrigley Field.

NFL Continues to Pivot Towards Sports Betting

The retail sportsbook at the Cardinals home stadium is the latest move for the NFL as it continues to pivot toward the booming sports betting industry.

The league had long opposed legal sports betting, even taking to court and fighting for six years the state of New Jersey for trying to bring legal sports betting outside Nevada.

But since the U.S. Supreme Court took down the Professional and Amateur Sports Protection Act in 2018, the sports betting industry has grown exponentially in the United States. To date, a total of 29 states and the District of Columbia have passed their legislation to legalize sports betting.