BetMGM Sportsbook at Arizona Cardinals Stadium Begins Construction


BetMGM announced last week that construction has commenced at its retail sportsbook inside the State Farm Arena in Glendale, home of the NFL’s Arizona Cardinals.

The 16,800 square foot sportsbook is expected to open in time for the start of the 2022 NFL regular season in September.

In a statement, BetMGM CEO Adam Greenblatt said:

“The BetMGM Sportsbook at State Farm Stadium will be one of the most unique and innovative additions to a venue that the sports and entertainment iendustry has ever seen.”

Enhance Game-Day Experience of Cardinals Fans

Greenblatt added that the BetMGM sportsbook at State Farm Stadium will be designed to enhance the game-day experience of Cardinals fans. The two-story facility will be located adjacent to the stadium and will feature a 265-foot video wall, indoor and outdoor dining, and 25 self-service betting kiosks.It will have the capacity to accept up to 500 guests.

Last August, the Cardinals became the first NFL team to announce plans to build a retail sportsbook at their venue. Arizona, Illinois, and the District of Columbia are among the states that allowed professional sports venues to offer sports betting. Prior to the Cardinals announcement, the Phoenix Suns announced that they will be putting up a FanDuel Sportsbook at the Phoenix Suns Arena.

Arizona Sports Betting Market

The Arizona sports betting market launched in April 2021. The state’s law allowed 20 sports betting licenses, each with the ability to offer in-person and online sports wagering services. The first legal sports bet in the state was wagered last September.

So far, six pro sports entities have formed sportsbook operating partnerships. Aside from the Cardinals-BetMGM deal and Suns-FanDuel agreement, the Phoenix Mercury have teamed up with Bally’s while the Arizona Diamondbacks are partners with the Caesars Sportsbook. Meanwhile, the PGA Tour/TPC Scottsdale have an alliance with DraftKings and the Phoenix Raceway joined forces with Barstool Sportsbool.

Arizona Cardinals, BetMGM to Build Retail Sportsbook Inside NFL Arena

Arizona State Flag With a Casino Background

The Arizona Cardinals became the first NFL team to announce plans to build a retail sportsbook inside their home stadium.

The plan to build the brick and mortar sportsbook at the State Farm Stadium in Glendale, Arizona is part of the agreement between the Cardinals and BetMGM, which was announced last Monday.

The partnership is the first for BetMGM in the state as it plans to build its industry-leading sports betting platform to the Grand Canyon State.

Three Other Retail Sportsbooks in Arizona

BetMGM is set to enter the Arizona sports betting scene, which is expected to launch at the start of the 2021 NFL season, through its partnership with the Gila River Indian Community which operates the Gila Hotels & Casinos.

Aside from the State Farm Stadium, BetMGM also plans to build retail sportsbooks at Lone Butte, Vee Quiva, and Wild Horse Pass casinos which are owned by Gila River Indian Community.

The sportsbooks at the three casinos will feature a custom-built BetMGM Sportsbook and is expected to open before the start of the current NFL season. Meanwhile, the sportsbook at the State Farm Stadium is targeting to open in time for the start of the 2022 NFL season.

Sports Betting at Pro Sports Venues

Arizona, Illinois, and the District of Colombia are among the places where sports betting is allowed to take place inside professional sports venues.

In Arizona, the Phoenix Suns announced earlier this year that they would be building a retail sportsbook at the Phoenix Suns Arena though a partnership with FanDuel.

Last year, William Hill opened the first sportsbook inside a U.S. sports stadium at the Capital One Arena, home of the Washington Wizards, Washington Mystics, and Washington Capitals. Most recently, the Chicago Cubs got approval to build a DraftKings sportsbook and bar at Wrigley Field.

NFL Continues to Pivot Towards Sports Betting

The retail sportsbook at the Cardinals home stadium is the latest move for the NFL as it continues to pivot toward the booming sports betting industry.

The league had long opposed legal sports betting, even taking to court and fighting for six years the state of New Jersey for trying to bring legal sports betting outside Nevada.

But since the U.S. Supreme Court took down the Professional and Amateur Sports Protection Act in 2018, the sports betting industry has grown exponentially in the United States. To date, a total of 29 states and the District of Columbia have passed their legislation to legalize sports betting.