Las Vegas Changes Its Iconic ‘What Happens Here, Stays Here’ Slogan

Welcome to Fabulous Las Vegas, Nevada SignSin City’s infamous, award-winning campaign that countless visitors have worked into their own Vegas narratives, is now getting a major facelift this year. “What happens here, stays here” will reportedly change to “What happens here, only happens here.”

The new catchphrase is scheduled to have its world debut in a 60-second ad during the broadcast of the Grammy Awards on Jan. 26, ABC News Las Vegas affiliate KTNV reported.

The president and CEO of the Las Vegas Convention and Visitors Authority (LVCVA), Steve Hill, announced the update last Friday. The organization’s new branding was revealed at the Vegas Chamber’s Preview Las Vegas event at Wynn Las Vegas.

Hill said the goal is for people to see how Las Vegas has transformed itself to be more than the Entertainment Capital of the World, KTNV reported.

And the change comes at the perfect timing, during one of the most exciting years in Vegas’ 115-year history. It’s the year the city officially got a NFL team, a new billion-dollar stadium, was crowned host of the 2020 NFL Draft, and is opening up a slew of new entertainment options.

What Happens Here, Stays Here

The original slogan that visitors have associated with the city for years, was first imagined in 2003 by the Las Vegas Convention and Visitors Authority and advertising agency R&R Partners. The idea behind the branding was to showcase all that Vegas had to offer, outside of being a gambling destination. They wanted a slogan that would promote the themes of adult freedom and empowerment, too.

And it worked. Millions of tourists have worked the slogan into their own storylines from their Vegas trips, sharing some details, but leaving some for themselves. It’s somehow infused the essence of the Vegas experience.

A survey in USA Today called the famous campaign the “most effective” of 2003. The phrase has even been referenced throughout the entirety of mainstream pop culture. Just two years after the campaign’s anticipated debut, then-First Lady, Laura Bush, used the tagline in a discussion with Jay Leno on The Tonight Show. The slogan then became the name of the 2008 American comedy What Happens in Vegas. It also inspired a song of the same name by Usher, and contributed to a number of themes in the popular film series, The Hangover.

What Happens Here, Only Happens Here

R&R Partners are the brainchild behind Vegas’ brand new slogan, too, in what they hope will become as effective in the mind of visitors and locals alike. The advertising agency reportedly spent several years working on the campaign.

A spokeswoman for the agency told ABC News:

“It’s kinda been the baby of the company for a long time.”

The Las Vegas Convention and Visitors Authority has an annual budget of $360 million. They spend over $100 million a year on all advertising efforts, and sources tell FOX Business that the latest rebranding will be taking a “significant” part of that million-dollar advertising budget.

The new slogan aims to represent all of Las Vegas’ history, including its most recent changes. The city itself has been evolving drastically over the past decade alone, and it’s been a long time coming. Visitors and locals are starting to see the wheels turning and the transformation of the city as a whole happening. Pretty soon everyone will know, what happens here, only happens here.

Rules for Gambling Ads on Google Are Loosening

For many years, Google closed off almost all advertisements related to the US gambling industry. Thanks to the legalization of sports betting around the country, this is beginning to change. Gambling ads on Google are now being allowed in some states.Google Logo

It’s a great time to be a gambler in the United States. Today, we’re going to look at which states have sports betting operations up and running. We’ll also talk about Google’s new rules on gambling advertisements. Let’s get started!

Sports Betting Continues to Grow Around the US

Sports betting is growing more popular throughout the country. This wasn’t always the case, though. For a time, only Nevada was legally allowed to offer sports gambling options. Finally, in May of 2018, this all changed. The US Supreme Court officially decided to strike down PASPA.

Doing so gave every state the ability to set laws on the sports betting industry. Almost immediately, states began presenting legislation to legalize and regulate their sports betting markets. New Jersey was the first to do so. Today, NJ’s sports betting market is bigger and more profitable than Las Vegas’.

19 states have now legalized sports gambling. 13 of these states have sportsbooks up and running. The other six are currently working to launch their sports gambling platforms. In time, it’s likely that almost every state in the country will have legalized sports betting.

The world’s biggest search engine hasn’t always embraced the gambling industry. For a long time, Google banned almost all advertisements related to sports betting. Now that states have legalized this form of wagering, however, these rules are beginning to change.

Gambling ads on Google are finally being allowed in the US. It’s a huge development for both gamblers and gambling operators in the country.

Gambling Ads on Google Are Finally Being Allowed

To keep up with the rapidly expanding US sports betting market, Google has just announced that it’s changing its gambling and games policy. According to company officials, sports betting ads will be allowed in states where sports gambling is legal and regulated. As of now, this means that gambling ads on Google will be allowed in Nevada, New Jersey, West Virginia, Indiana, Iowa, Montana, Pennsylvania, and Rhode Island.

Licensed sports betting operators in these states will now be allowed to engage in promotional activities through Google Ads, Google Display Network, Youtube, and more. They will, however, need to ensure that they do not target underage individuals with these ads.

Betting companies will not be able to advertise any other forms of gambling other than sports betting. Google’s official new policy can be seen below.

“Advertisers must provide a copy of their state-issued license in their application to be eligible for the beta,” according to Google policy. “Participants of the beta must not target users outside the state of New Jersey or users who are under 21. Participants must only promote online sports betting, and no other forms of online gambling including, but not limited to, online casino games and daily fantasy sports.”

The ability to advertise on Google is huge for sports betting companies in these states. It will likely help to bring in a significant amount of new gamblers.

Google Also Expands Ad Rules to New Countries

The US isn’t the only country to experience a change in the rules for gambling ads in Google. This week, Google announced that gambling advertising laws were also changing in Colombia, Kenya, and Nigeria. Only licensed companies are allowed to advertise through the search engine, as well.

Of course, this may not have much of an impact in Kenya. The government here has been fiercely cracking down on the country’s gambling industry. The entire sports betting market is shut down here and may never recover.

It’s still great to see Google finally embrace the gambling industry. The ability for companies to advertise online in the US will help this market grow tremendously.

Gambling ads on Google may start appearing all over the US. More states are likely to legalize this form of wagering over the next few months.

Stay tuned for more US gambling news over the next few months!