Las Vegas Will Run AD During Super Bowl Sunday for the First Time

Person's Hands Holding Remote, Watching Football on TVWith their official name change to the Las Vegas Raiders, and the 2018 Supreme Court ruling that allows sports betting, the NFL’s inviting Las Vegas to share in some of the action on their biggest stage.

During this sunday’s Super Bowl LIV pre-game spots, Las Vegas will run an advertisement for the first time ever. The 30-second “Key of Vegas” spot will air, highlighting the city’s new slogan, “What Happens Here, Only Happens Here,” between 5:30 – 6 p.m. EST/2:30 – 3 p.m. PST.

The spot showcases various Las Vegas residency artists, including Shania Twain, Aerosmith, and Christina Aguilera. It also highlight several famed Las Vegas locations, old and new, including Fremont Street Experience, where Twain can be seen riding a horse in a white dress in the ad, the library in Park MGM’s new NoMad Bar, and the Cirque de Soleil stage.

Lady Gaga’s bandleader, Brian Newman, and UFC heavyweight fighter, Francis Ngannou, also make an appearance.

The goal of the ad is to emphasize the unique experiences that visitors can only get in Las Vegas, and how varied those experiences are in today’s Vegas. Las Vegas continues to transform itself from a gambling mecca, to entertainment capital of the world, to most recently, a sport’s town.

In a pattern of firsts, the new campaign launched during last Sunday’s GRAMMY awards, featuring Vegas’ latest ad.

Marquee roll-outs across the Strip’s popular casinos and downtown displaying the new slogan were planned to be unveiled on Sunday night as well, but were postponed in lieu of the news of the helicopter crash that killed Kobe Bryant and eight other victims, including Bryant’s 13-year-old daughter Gianna. Marquee’s instead displayed the message, “LA, our hearts go out to you…RIP Kobe.”

A Winning Combination

The National Football League and Las Vegas have had a growing relationship throughout the years. In the years prior, the league didn’t allow the Las Vegas Convention and Visitors Authority the permission to feature any ads during the Super Bowl.

The LVCVA is Southern Nevada’s marketing arm which spends around $100 million on all advertising efforts, with the latest slogan rebranding biting out a major chunk of this year’s budget.

With the arrival of the Las Vegas Raiders, and Las Vegas being named the host city of 2020’s NFL Draft, that has since changed. The Las Vegas ad airing during NFL’s biggest day will hopefully further draw connections to viewers that Las Vegas is quickly transforming into a serious sport’s town now, too.

Steve Hill, CEO and president of the Las Vegas Convention and Visitors Authority, said this of the exciting new partnership:

“We are excited to welcome the NFL to Las Vegas in 2020 with the Raiders inaugural season this fall and the NFL Draft coming in April. This is a partnership that continues to grow and is another big reason the destination is a mecca for sports fans, who flock to Las Vegas every year for an experience that only happens here.”

In addition to landing the TV spot, Las Vegas has also secured a Twitter sponsorship for Super Bowl Sunday, with Twitter running the 30-second ad in their highlight clips from the @NFL handle.

Arkansas’ Southland Casino Launches Sports Betting in Time for Super Bowl

Sportsbook Filled with PeopleWest Memphis, Arkansas is setting up their Southland Casino for success, as the gaming complex launched sports betting within days of the Super Bowl.

It appears the timing was coincidental, as Southland maintains that it is sheer coincidence that their sportsbooks would go live just a mere five days before the biggest sporting event in the country.

Senior Director of Marketing for Southland Casino Jeff Strang said “Timing is great. We feed off a population and we’re hoping it’s going to make it more convenient to come here based on time, travel as elsewhere in the Midsouth.”

Super Bowl Weekend Big for Numbers

The Super Bowl brings super betting along with it. New data from the American Gaming Association says 26 million Americans will wager approximately $6.8 billion on Super Bowl 54, a 15% increase from last year’s game as the Kansas City Chiefs face off against the San Francisco 49ers. This year’s Super Bowl will also be the most legally bet on Super Bowl in history.

With Super Bowl 54 expected to see a record number of betting dollars being wagered across the US, Southland Casino will certainly be getting a piece of the pie.

Bill Miller, president and CEO of the American Gaming Association, points to research showing that 75 percent of NFL bettors are more likely to watch a game they have bet on:

“When Americans have skin in the game, it’s clear they are more likely to tune in,” he says. “It means the NFL is starting to realize the $2.3 billion opportunity that comes from sports betting annually.”

Southland Gets Help From Parent Company

Southland Casino is actually owned by the parent company, Delaware North, which recently signed a sports betting deal with IGT after months of a contract dispute with their previous sports betting supplier. The deal they made may have played a role in the timing of the launch date of Southland casino’s sportsbook.

However, any extra revenue will not just benefit Southland Casino. In fact, the entire city of West Memphis is planning to use the extra profit to improve upon and expand the city. Aside from attracting sports bettors, they’re hoping to turn it into a more tourist-friendly destination overall.

Expansions in West Memphis

West Memphis is looking to have a city-wide expansion to boost tourism, and sports betting going live is merely a small part of the plan. The city is also currently undertaking multiple different projects in hopes of bringing in more visitors. The state of Arkansas isn’t necessarily the most popular destination for a vacation in the United States, but the launch of sportsbooks in Southland Casino could be one essential part of the city’s revival.

Strang continues on the benefits for West Memphis by saying, “This adds more inventory to help compete to bring more events to the Memphis area so it compliments Memphis.”

Some of the other projects currently in the works are a 20-story hotel that is under construction, an expanded casino floor for Southland, and more restaurants.

As part of West Memphis Mayor Marco’s vision for a “new” city, it will include a new courthouse, police substation, library and two new fire stations. These essential city services, which were funded for a cool $12 million, will be placed strategically along Broadway Avenue.

“I am happy about the direction West Memphis is going. We haven’t had a building built since 1974. I wasn’t even born then. But, now we are about to have five new buildings,” said West Memphis Mayor Marco McClendon.

Las Vegas Super Bowl Betting Revenue is Already Surging

The 2020 Super Bowl is just a few days away. Football fans around the country are currently making their predictions on how the big game will play out. Recently, reports surfaced that indicate Las Vegas Super Bowl betting revenue is growing quickly. Super Bowl LIV Logo

It’s not entirely surprising. Sports betting is more popular than ever before in the United States. Las Vegas remains the sports gambling hub of the country. Now is the perfect time to look at how much money this game is expected to generate.

Let’s get into it!

Super Bowl LIV Takes Place This Sunday

The 2020 Super Bowl is one of the most anticipated in recent history. Perhaps this is due to the fact that the New England Patriots won’t be taking place. This year’s championship game takes place between the San Francisco 49ers and the Kansas City Chiefs.

The Super Bowl takes place this Sunday and kickoff begins at 3 30 pm. It will be featured on Fox for those with cable television. It’s also possible to stream the game using a variety of services.

No one really knows how this year’s Super Bowl will go down. Both the 49ers and the Chiefs are extremely well-rounded. Many fans believe the 49ers have a more dynamic and experienced roster. Some claim that the offense of the Chiefs is superior to San Francisco’s.

This is expected to be a fantastic game. A huge number of football fans are heading into Las Vegas to watch the game. There are obviously a huge number of fantastic sports bars in this city that are playing the big game.

Las Vegas is also home to many of the best sportsbooks in the country. Just about every major hotel-casino in the city offers sports gambling options. This year, Las Vegas Super Bowl betting revenue is set to break records.

Las Vegas Super Bowl Betting Revenue Is Growing

Everyone knew that this year’s Super Bowl was going to generate serious sports betting revenue. This is likely thanks to PASPA being struck down in 2018. Since that time, more than 20 states have officially passed paws to make sports betting legal.

More than 26 million Americans are expected to wager on this year’s Super Bowl. The American Gaming Association released the figures this week, along with a revenue forecast. The AGA claims more than $6.8 billion will be spent on Super Bowl bets in 2020.

Many of these wagers will be placed in Las Vegas. As we just mentioned, there are a huge number of fantastic sportsbooks in this city. Some of the most popular include the sportsbook at Caesars Palace and the one inside MGM Mirage.

Four million individuals are expected to place their wagers inside of a brick-and-mortar sportsbook. Recently, several major sportsbooks in the city have begun offering Super Bowl prop bets. As a result, Las Vegas Super Bowl betting revenue is now surging.

Not everyone can make the trip to Las Vegas to make their bets, though. Today, many individuals still prefer to make their bets online in their home states. Online Super Bowl betting is actually expected to generate even more revenue than land-based betting this year.

Online Super Bowl Betting Options Are Now Available!

A huge number of states now have regulated online sports betting options available. In other states, only unregulated online sportsbooks are available. Fortunately, most of these websites are perfectly safe and offer a huge range of different betting options.

Bovada is one of the best internet sportsbooks in the US right now. It’s available in almost every single state and offers odds for all major sports including football, baseball, and basketball. Bovada is now one of the most popular Super Bowl betting websites due to its huge number of unique wagering options.

The most popular wager is on which team manages to win this year’s championship game. At the moment, the 49ers enter as the slight underdogs with EVEN odds. The Kansas City Chiefs come into the game as the -120 betting favorites.

Some fantastic prop bets are also available through Bovada right now. One of these prop wagers that many are putting money on is which player will win the Super Bowl MVP award. Unsurprisingly, Patrick Mahomes is the favorite to win with odds of +115.

Las Vegas Super Bowl betting revenue is already surging. Many individuals in the country are also placing their wagers through different online sportsbooks. It’s a great time to be a football betting fan.

Stay tuned for more Las Vegas betting news over the next few weeks!