New Hampshire’s brand-new online sports betting program, which is managed through DraftKings and officially got up and running this past December, brought in an impressive $2.31 million in Super Bowl bets this past Sunday.
“The Patriots may not be playing in this year’s Super Bowl but that is not stopping New Hampshire from winning big,” said New Hampshire’s Governor, Chris Sununu.
Just last month, the New Hampshire Lottery and DraftKings combined forces to launch online and mobile sports betting in the state for the first time. And the results have been surprising to say the least. Since launching, close to 30,000 registered users have wagered over $17.3 million in sports bets.
“Our initial results over the first month speak to just how significant it was that we were able to launch mobile and online sports betting in time for the NFL playoffs, and specifically the Super Bowl,” said Charlie McIntyre, executive director for the New Hampshire Lottery.
“The Super Bowl is the single largest sports event of the year and we have seen incredible momentum building over the past few weeks. We are off to a tremendous start and we look forward to building on this success and continuing to maximize support for education in New Hampshire.”
Sports Betting off to a Strong Start
The timing of the recently launched sports betting program could not have come at a better time, with the Super Bowl being the driving force behind New Hampshire’s impressively strong sports betting start. McIntyre mentioned how hard the state worked to have the app ready during the year’s most profitable earning period.
“I don’t think the (state Legislature) thought we would launch this fast and we did,” McIntyre said.
The NFL playoffs brought in New Hampshire’s two biggest betting days so far, with at least $1 million being wagered each day. But McIntyre said that while the NFL was a big reason behind the state’s betting power, a lot of the early success comes from the “significant pent-up demand for sports betting that was being done in illegal markets and is now being done legally with regulations.”
A Win for the Kids
According to the Lottery Commission, the newly-launch online sports betting program has translated into a $1.2 million profit for the state’s educational programs. McIntyre and Sununu believe the state could rack in close to $10 million annually to the state’s education trust fund, which is directly distributed to schools in the state.
“In just one month, sports betting has generated over $1.2 million in net profit to the state, which goes directly toward supporting our education system – a win for kids. There is no doubt that New Hampshire is already serving as New England’s go-to destination for sports betting, and we are just getting started,” said Gov. Sununu.
About the New Hampshire Lottery
First founded in 1964, the New Hampshire Lottery reached an all-time record of $106.5 million during Fiscal Year 2019. Since its inception, it’s been the biggest contributor to education in the state, contributing upwards of $2 billion to the cause.
If sports betting continues to be successful in its predicted trend, the $10 million it’s projected to make in net profit for educational funds could make up 10% of what the New Hampshire Lottery contributed to state education in their ground-breaking 2019 sales year of $106.5 million.
How to Bet
Looking to place bets? New Hampshire residents can use the DraftKings Sportsbook app to place their bets, the exclusive digital operator in the state.
New Hampshire state laws forbids bets being placed on state college teams or any college games that is set to occur within the state lines.