Summary: SugarHouse Sportsbook of New Jersey did quite well in September, with figures more than double of what was earned in August.
Sports betting has certainly been increasing in the United States over the past few months. The states that have legalized the option are up and running with more and more operators getting in on the action over the past few weeks. In New Jersey, players have had access to sports betting longer than in other states like Mississippi and West Virginia as NJ was one of the first to begin offering services.
The SugarHouse brand operates an online casino in the state and of course, wanted in on sports betting as well. The brand has reported that revenue earnings from last month were quite good, actually over 50% more than their figure from August. PlaySugarHouse.com offers online casino and sports betting options, with the brand stating it’s a great time to be a sports betting fan in New Jersey.
Mobile Betting and Unified Wallet
The progress of SugarHouse Sportsbook can be attributed to two things; mobile wagering and a unified wallet. With mobile betting, players can be on the go and place a sports bet, any time they like. The SugarHouse Sportsbook was the third to launch in the state and opened in time for the NFL season, which helped to increase overall revenues.
According to SugarHouse, over 80% of their wagers take place via their mobile application. Rush Street Interactive, the company behind the casino and sportsbook of SugarHouse, have commented on the performance of the company. Chief Operating Officer of Rush Street Interactive, Mattias Stetz, stated that they are happy with the numbers and that the player base continues to grow as the word is spreading about the volume of different live in-game betting options the brand provides as well as quality of their offering.
A second reason for the brand’s success is their unified wallet. Players can easily reach the sportsbook or casino from one place. The same wallet can be used to place wagers on each, which makes it simple for members to go back and forth from one online gaming option to the other. According to SugarHouse, their online casino wagers have actually increased since they launched sports betting.
The integration of both on Android and iOS systems plus the desktop site have helped players to have access. Add in the same account and wallet, both sectors are seeing growth across the board. The company has been able to recognize that easy access to sports betting for their base of customers at the casino was integral in seeing success with the new wagering option.
To take things to another level, SugarHouse decided to offer even more for their sports bettors. Players can access tutorials if they are unfamiliar with sports betting, to get to know their options. The brand has also launched a show hosted by David Tuchman, a professional sports bettor, that offers players insight into the industry. The show is called Tuck’s Tales and has been quite a hit among bettors.
Overall, sports betting is booming, particularly in New Jersey and especially with the SugarHouse Sportsbook. We will continue to watch over the coming months as the year comes to an end to see just how much the sportsbook grows and if their online casino continues to see growth as players sign up for new accounts via the online casino and sportsbook, integrating between both for an overall quality gaming experience.