The Stars Group will make their debut in the United States sports betting industry via a new partnership in New Jersey.
It seems almost every day a new partnership is formed involving sports betting in the US. State after state are getting ready to begin offering sports wagering options, thanks to a decision the SCOTUS in mid-May. Sports betting has basically replaced online poker and casino gaming as a way to bring in additional revenues for individual states. One example of how sports betting is already active is in New Jersey. The state has already begun offering sports betting, via such venues as the Borgata, Ocean Resort, Meadowlands and more. Today, it was announced that The Stars Group is ready to get in on the action, set to partner with Resorts Atlantic City for mobile and online sports wagering.
The Stars Align
The Stars Group already works with Resorts via their PokerStars NJ site and online casino gaming. The brand will now begin offering online and mobile sports betting with their BetStars brand. The announcement is one of many for the Resorts Casino. This week, it was announced that the casino was the first in the state to offer online sports betting via a partnership with DraftKings.
The Stars Group will start off in the sports betting market of New Jersey with a great deal of experience. The company is one of several that already offers services internationally and is working their way into the US now that the activity has been legalized. SVP Strategy and Operations, USA at The Stars Group, Matt Primeaux, commented on the new partnership by stating that they believe the company is uniquely qualified with the experience and insight needed to make sports betting successful in New Jersey.
Resorts Casino is excited to be extending their partnership with The Stars Group further by working with the company on their sports betting operations. Resorts President and CEO pointed out the advanced technology used by the brand along with their superior customer experience and cutting-edge security safeguards.
What’s to Come?
Now that the partnership has been made known, what’s to come in the future? Well, The Stars Group plans on offering a single shared wallet across their BetStars and PokerStars brands. This will make it easier for the existing customers of the online casino to be able to take part in the sports betting offering.
The company also provided a little hint as to what will come in the future. Subject to regulatory approvals, The Stars Group plans on offering a nice range of products within their sports betting site, including in-play wagering, live streaming, bespoke accumulators and more. free-to-play products are to be included along with sports content for several sports, promotions and more.
The brand plans on covering a wide range of sports including soccer, football, basketball, horse racing, basketball, tennis and more. In the United States, live streaming with sports content is basically uncharted territory. MGM Resorts has mentioned a new deal with the NBA that could explore this option, something that The Stars Group may be considering as well.
Now, players will have to wait and see what The Stars Group will offer via their sports betting brand. It is sure to do quite well as players are already enjoying the online casino and poker room of the brand. We are sure to see more promotion on the other gaming sites to try and bring players to the new online and mobile sports book offered by The Stars Group in the US.